25 replies
Hi,
Liz here. I have a really great product and I am looking for marketing partners to help me to push it out. What is the best way to find partners? Also, what is the best way to stop people from stealing the content and running off? I have had seemingly nice people rip me off badly in the past so I was wondering how to protect my idea / content before I start telling potential partners what the idea / content is. It seems like a catch 22.

Thanks in advance,
Liz
#joint #ventures
  • Profile picture of the author kingde
    Check out the JV section of this forum and see what other people are doing/offering

    Also, keep contributing and providing high quality input to this forum until you reach over 50 posts (no fluff posts) and you can post a JV offer yourself

    You can qualify people with the right questions, see what else they have done (is it reputable?) as well as as for references etc
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    • Profile picture of the author Lizfish
      Originally Posted by kingde View Post

      Check out the JV section of this forum and see what other people are doing/offering

      Also, keep contributing and providing high quality input to this forum until you reach over 50 posts (no fluff posts) and you can post a JV offer yourself

      You can qualify people with the right questions, see what else they have done (is it reputable?) as well as as for references etc
      Thank you!
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  • Profile picture of the author seo3659
    Originally Posted by Lizfish View Post

    Hi,
    Liz here. I have a really great product and I am looking for marketing partners to help me to push it out. What is the best way to find partners? Also, what is the best way to stop people from stealing the content and running off? I have had seemingly nice people rip me off badly in the past so I was wondering how to protect my idea / content before I start telling potential partners what the idea / content is. It seems like a catch 22.

    Thanks in advance,
    Liz
    What is your product ?? & Who will invest for marketing ??
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    • Profile picture of the author Lizfish
      Originally Posted by seo3659 View Post

      What is your product ?? & Who will invest for marketing ??
      It's an info product and I was wanting to JV with an experienced marketer for a 50/50 split
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      • Profile picture of the author kingde
        It helps to know the sales conversion rate to propose a JV.. there has to be a clear and obvious benefit for someone to change what they're doing in order to work with you.. if it's your first JV, you might want to make the deal really sweet so you can get some experience doing JVs, then later you can drive a harder bargain once you have some real data to play against when negotiating.
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      • Profile picture of the author brutecky
        Originally Posted by Lizfish View Post

        It's an info product and I was wanting to JV with an experienced marketer for a 50/50 split
        Honestly why would an experienced marketer do a 50/50 split? Think about it.

        First there are some real questions that need answered:

        - Whos going to cover all the initial costs and do all the presell work?
        - Who gets the list, you, the marketer or both.

        As for the split itself.

        - Affiliates are going to get a 50% cut just for being affiliates. Since you dont know anyone then the marketer is going to be using his connections to bring them into the launch, but he can do that to any decent product. Why should he do that to yours? For a 50% cut of the 42% left over after paying affiliates and costs? That does not make financial sense unless your product really is kick ass. I mean he could just affiliate for your product and get a full 50% of the sales price. He could just create his own product and get 50% of the sales price.. unless your product is something really special your not going to interest an experienced marketer.
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  • Profile picture of the author paulie123
    You cannot stop people from taking your ideas and concepts, re-wording them, and then writing there own e-book on it. Do not let that stop you. If you feel your product is good, go for it. If you want to make certain your product is not cannibalized by buyers who then request a refund, there is Product Padlock. Also, you do not have to give your product away to anyone free in return for them becoming an affiliate. My two sense.
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  • Profile picture of the author Lizfish
    It really does seem like a minefield. I am very new to IM. I can create many products, and have been doing so in my field for years so I have testimonials etc. it just hard to know what questions to ask to qualify the potential JV partner. Thanks David - I will see if I can find the sales rates, and basically do what you suggested.
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  • Profile picture of the author khtm
    You may also want to check out: Joint Venture (JV) Marketing + Networking Community

    It's a bit confusing to use, but possibly one of the biggest JV sites out there.
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  • Profile picture of the author JessUBotNinja
    There is a lot of helpful information about setting up JV's, what information to have handy, who to look to partner with, how to approach them, etc. This forum has helped a lot with that. Keep your head up, be confident in your offer, and don't be bothered by people not interested. Best of luck
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  • Profile picture of the author tojogreat91
    cool.great info everyone
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  • Profile picture of the author truebluesf
    Banned
    Contact the ad networks through their account managers and propose a 80/20 JV. To do this you need to be prepared to send ad tags to them.
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  • Profile picture of the author Richard Tunnah
    Originally Posted by Lizfish View Post

    Hi,
    Liz here. I have a really great product and I am looking for marketing partners to help me to push it out. What is the best way to find partners? Also, what is the best way to stop people from stealing the content and running off? I have had seemingly nice people rip me off badly in the past so I was wondering how to protect my idea / content before I start telling potential partners what the idea / content is. It seems like a catch 22.

    Thanks in advance,
    Liz
    Liz,
    I'm going to be honest with you. Top marketers with the contacts will require a fee to review your product and only then if they think it'll fit a fee upfront to start marketing it which takes time and effort. For the best IM JV brokers the fee is going to be 5 figures.
    The other way is to do the leg work yourself in set everything up and then look for people already in your niche that may be willing to promote your product. I suggest starting with smaller business in your niche so that you can iron out any issues early and test your product on a small scale. Use the success of these to lever a jv with larger businesses in your niche.
    Remember people buy/do business with people they know and trust.
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    • Profile picture of the author Lizfish
      Originally Posted by Richard Tunnah View Post

      Liz,
      I'm going to be honest with you. Top marketers with the contacts will require a fee to review your product and only then if they think it'll fit a fee upfront to start marketing it which takes time and effort. For the best IM JV brokers the fee is going to be 5 figures.
      The other way is to do the leg work yourself in set everything up and then look for people already in your niche that may be willing to promote your product. I suggest starting with smaller business in your niche so that you can iron out any issues early and test your product on a small scale. Use the success of these to lever a jv with larger businesses in your niche.
      Remember people buy/do business with people they know and trust.
      Richard, that is gold. Thanks so much for your honest answer.
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  • Profile picture of the author James1212
    Get a good dialog going with someone and make sure they have a good name in business.
    Check them out or maybe you can sell it on Click bank or some other company that has a presence online.
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    • Profile picture of the author Lizfish
      Originally Posted by James1212 View Post

      Get a good dialog going with someone and make sure they have a good name in business.
      Check them out or maybe you can sell it on Click bank or some other company that has a presence online.
      Thanks James
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  • Profile picture of the author SmallRevolution
    Liz, I had a similar question.

    Can you provide an update on how you went with this? Did you find someone who was able to help?

    I thought Richard and brutecky's response were particularly insightful and that has given me further ideas for my own product.
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    • Profile picture of the author Lizfish
      Originally Posted by SmallRevolution View Post

      Liz, I had a similar question.

      Can you provide an update on how you went with this? Did you find someone who was able to help?

      I thought Richard and brutecky's response were particularly insightful and that has given me further ideas for my own product.
      Sure, here is an update. I found a JV Partner and we are in the midst of a launch as we speak. I contacted a super affiliate who has agreed to promote my product even though I was a total newbie and I have another partner who will be promoting the product to their list / JV Partners. In addition, I have secured a spot on a podcast which has been recorded and will be aired shortly. It's been a real learning curve. I feel like I have not slept much over the last few months, but I am hoping it will be worth it. It is nice to see a few individuals who believe in what you do. I am also pleased with the people that I have managed to get behind this. Quality. I will provide a further update soon, but so far....so good!
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  • Profile picture of the author yakim1
    How to find JV Partners in your niche...

    1. Tap into your existing network. Your subscribers, customers and site visitors (even if they are few) should be the first contacts you make in recruiting affiliates for your program.

    2. Submit your program to affiliate directories. You’ll want to get your program listed in as many of the affiliate program directories as possible.

    3. Use an affiliate program announcement service. If you have the budget to support it, an easy way to speed up the affiliate program submission process is to use an affiliate program announcement service to make the submissions on your behalf.

    4. Post to an affiliate program announcement forum. There are affiliate program forums where you can “announce” your affiliate program for all visiting affiliates to see.

    5. Search ezine article directories. You’ll find that ezine article writers can be great affiliates because usually they are marketers. That’s the primary reason why people write and distribute ezine articles.

    6. Look in blog directories for active bloggers. Look for active bloggers who have blogs related to your product topic and approach them for potential affiliate partnership.

    7. Attend conferences to make personal contact. You’ll find that some of your best affiliates come from personal introductions at these conferences.

    8. Interact at affiliate marketing forums. There are dozens of affiliate marketing forums – many of them with a lot of traffic – where you can interact

    9. Join available partner networks. One I can think of right off the top of my head is JVNotifyPro.com.

    10. Buy advertisements in affiliate newsletters. Look for high quality affiliate newsletters (Ex. AssociatePrograms.com) and purchase classified ads (and/or solo mailings, if available) in these publications to advertise your affiliate program.

    I hope this has been helpful,
    Steve Yakim
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  • Profile picture of the author Skystar
    .
    Hi Liz - some great answers here in response to your post. As far as protecting your product:

    a) Register the domain
    b) Trademark the name
    c) Submit a design patent - it's a lot cheaper and easier than a utility patent
    d) I usually set up a separate LLC with the name of the product

    Check out this site - you can register your design, idea, file, description etc. www.registeredworks.com

    Best of luck!
    .
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  • Profile picture of the author benjamenjuan
    see what she did there.
    networking. that's all folks.

    you should do it too. every day.
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  • Profile picture of the author SuperKC
    If you want partner then go out and build real partnerships.. dont worry about protecting your content as its not a crucial aspect of the business -- low value at best. Bring something to the table that is unique and fundamental to the partnership that others cant replicate.
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