my partner and i have been running a free community site in the fishing niche.
our online community gets about 250,000 UVs per month, has a database of about 60,000 registered members as well as a facebook page with 100,000 fans and a decent amount of activity.
to date, we've been earning only by selling advertising on the site and in our email blasts.
we would like to supplement this income by selling fishing-related affiliate products. this means promoting these products via banners and reviews on our site, emails to our members and messages/ads to our facebook fans.
we are both affiliate marketing newbies so i have this question:
once we join an affiliate network like clickbank, we will identify a list of candidate products that we think our fishing site members will like. in addition to our emotional gut feel, what are the specific product metrics that we should be looking at on clickbank to help us short-list the best products to sell?
sure, we will consider the affiliate commission amount and whether commission is paid one time or through a recurring payment if the product includes a subscription.
in addition to this, what other metrics should we be looking at?
for example, is there a metric shown by clickbank that indicates a high conversion rate on the product's sales page?
or another metric that shows "this is a hot product RIGHT NOW"?
any other clickbank metrics we should be considering?
i'd really appreciate whatever advice or guidance any experienced affiliate marketing warriors can provide!