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Niche Site - keyword traffic from image searches?

by daled123
3 replies
Basically i have a amazon niche site, which out of millions of results is ranking on the first few pages of google with only on site SEO (for the moment). However i am missing probably 80% of my keyword searches (search queries) as they are searched on the image section rather than web. So i guess my question is how can I pull people to my site from the image search if its possible or is this not a viable idea.

Thanks for any response or advice you can give.
#image #keyword #niche #searches #site #traffic
  • Profile picture of the author Metis
    Originally Posted by daled123 View Post

    Basically i have a amazon niche site, which out of millions of results is ranking on the first few pages of google with only on site SEO (for the moment). However i am missing probably 80% of my keyword searches (search queries) as they are searched on the image section rather than web. So i guess my question is how can I pull people to my site from the image search if its possible or is this not a viable idea.

    Thanks for any response or advice you can give.
    What are you currently doing to try and rank the images you're using as part of your content? Tons of people overlook images as a traffic source, and if you've done nothing up until the point, you need to get the basics right. This starts with with finding the right image for your content. The image you select should complement the topic of the written content, and if you do a good job of picking the right one, the image will often help to "sell" your content. Remember to only use images that you have permission to reuse too - otherwise you could face legal action. Anyway once you have the perfect image, do the following:

    - Use the content topic/keyword in the file name
    - Be descriptive with your alt tags and relate it to your content topic
    - Match the title correctly to the image

    Basically, you just need to "keep it real" and you'll most likely start to see some results.Then complete an image sitemap submission (see here: https://support.google.com/webmasters/answer/178636) to make sure that Google calls by to crawl your images and get them indexed. I hope this at least gives you a few things to get started on
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    • Profile picture of the author daled123
      Originally Posted by Metis View Post

      What are you currently doing to try and rank the images you're using as part of your content? Tons of people overlook images as a traffic source, and if you've done nothing up until the point, you need to get the basics right. This starts with with finding the right image for your content. The image you select should complement the topic of the written content, and if you do a good job of picking the right one, the image will often help to "sell" your content. Remember to only use images that you have permission to reuse too - otherwise you could face legal action. Anyway once you have the perfect image, do the following:

      - Use the content topic/keyword in the file name
      - Be descriptive with your alt tags and relate it to your content topic
      - Match the title correctly to the image

      Basically, you just need to "keep it real" and you'll most likely start to see some results.Then complete an image sitemap submission (see here: https://support.google.com/webmasters/answer/178636) to make sure that Google calls by to crawl your images and get them indexed. I hope this at least gives you a few things to get started on
      The only photos i am using are purchased stock images, and images from amazon which i have resized which have affiliate links underneath. Aside from this you have really cleared up what i need to be doing with the images to get them indexed properly, i was only really using alt tags for my keywords. Thanks for taking the time to give me a detailed answer. Also as far as the images go, is this a worthy source of traffic for an affiliate site do you think? It is a gift site, so not too sure weather the people would be clicking on the images and then go to my site to click the affiliate link.

      My guess is the only way to see is to finish it off (including SEO) and see what happens but i can't help but think i may have wasted my time on it.
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      • Profile picture of the author Metis
        Originally Posted by daled123 View Post

        The only photos i am using are purchased stock images, and images from amazon which i have resized which have affiliate links underneath. Aside from this you have really cleared up what i need to be doing with the images to get them indexed properly, i was only really using alt tags for my keywords. Thanks for taking the time to give me a detailed answer. Also as far as the images go, is this a worthy source of traffic for an affiliate site do you think? It is a gift site, so not too sure weather the people would be clicking on the images and then go to my site to click the affiliate link.

        My guess is the only way to see is to finish it off (including SEO) and see what happens but i can't help but think i may have wasted my time on it.
        While I can't claim to have any real experience in your niche, I'd probably have to agree with you in terms of it probably not being the best investment of your time. I mean, just think about it for a second, why do you usually use image search? It's probably either to:

        - See what something looks like (I do this a lot!!)
        - Steal that image and use it for something (I don't do this though!)

        Neither of these activities are likely to bring you any sales, because the searcher simply isn't in the buying mentality. Sure, you might get the odd person click through to your site, but I would think that they would be the exception rather than the rule. I would have thought that your time would be better spent doing some outreach, contacting quality blogs and websites that cater for the same people that you're trying to attract to your website, and then focus on building a relationship with them. Maybe they produce blog posts that you could comment on. Maybe they have social profiles that you can follow and comment on. And when you feel like they might actually listen to you, you can pitch them to see if you could actually make a contribution to their blog. Sure, these are things that take time, but when it comes time to harvest these relationships, you often find you have a damn good crop!
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