Career/Job Search Niche?

13 replies
Hey guys,

Anyone working the career/job search niche?

I've developed (along with the help of some real-life career coaches) a fairly high converting job search site. It takes you through the entire process of creating a CV, doing well in interview, branding yourself, etc (everything you need to know type thing).

The issue at the moment is not sending enough volume in traffic. The traffic it does receive is converting very well - we have both a free trial and paid subscription sign up.

Interested to hear those that have worked this niche, have had good results and what they used. Niche related email lists and Linkedin seem the most appealing traffic sources at the moment.

Cheers
#career or job #niche #search
  • Profile picture of the author jgant
    Bing ads can be very good.
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  • Profile picture of the author Metis
    Originally Posted by danielgb123 View Post

    Hey guys,

    Anyone working the career/job search niche?

    I've developed (along with the help of some real-life career coaches) a fairly high converting job search site. It takes you through the entire process of creating a CV, doing well in interview, branding yourself, etc (everything you need to know type thing).

    The issue at the moment is not sending enough volume in traffic. The traffic it does receive is converting very well - we have both a free trial and paid subscription sign up.

    Interested to hear those that have worked this niche, have had good results and what they used. Niche related email lists and Linkedin seem the most appealing traffic sources at the moment.

    Cheers
    I worked for a firm in London for over two years that specialized in helping to place legal professionals in their desired jobs and the firm found it very tough to rank well organically due to the sheer amount of competition out there. Since 2008, there's been many more CV and career coaching services launch, which you probably already know about, but just saying. They shifted their marketing plan and did well with Facebook ads, LinkedIn ads, outreach to related websites and blogs, giving talks at universities and colleges and by creating a mailing list by giving away a free incentive. Hope this is at least of some use to you
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  • This niche is great.

    You can find tons of products to promote to them from Clickbank, and then you can even convert and monetize that traffic by using a bit of CPA marketing.

    The job search niche is booming, and you could earn bucketloads of cash from people looking for a job. The goal should always be to prepare your readers for their work. And then to continue giving them advice on interviews and more articles about preparing for the job.
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  • Profile picture of the author danielgb123
    Thanks for some great suggestions guys, keep them coming.

    In particular.. effective traffic sources.
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  • Profile picture of the author thescribe
    Does your website have an affiliate program? If not, that would be an additional source of traffic as well as income.
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    • Profile picture of the author danielgb123
      Originally Posted by thescribe View Post

      Does your website have an affiliate program? If not, that would be an additional source of traffic as well as income.
      In the process of setting that up through Clickbank.

      Have some banners made and working out an eDM campaign.
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  • Profile picture of the author jasonthewebmaster
    Banned
    Originally Posted by danielgb123 View Post

    Hey guys,

    Anyone working the career/job search niche?

    I've developed (along with the help of some real-life career coaches) a fairly high converting job search site. It takes you through the entire process of creating a CV, doing well in interview, branding yourself, etc (everything you need to know type thing).

    The issue at the moment is not sending enough volume in traffic. The traffic it does receive is converting very well - we have both a free trial and paid subscription sign up.

    Interested to hear those that have worked this niche, have had good results and what they used. Niche related email lists and Linkedin seem the most appealing traffic sources at the moment.

    Cheers
    i found this job site job.io or something like that and lets you make a free jobs site so i just searched domains and found a cityjobs.com domain that was available ( abbingtonjobs.com ) and used the free job site creator to launch it. getting a sale or two every month of $50 for job posting and im sure some job seekers are finding it too. anyway the job site is great just lacking anything like you provide so thought you might enjoy trying it out have fun cheers.
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  • Profile picture of the author vishwa
    It is very saturated niche and the most important thing is that you have to update your site on regular basis as it is the requirement of the niche.
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  • Profile picture of the author JessUBotNinja
    Have you thought about contacting school career centers. Or smaller schools without career centers might be even better as they do not have anyone to provide these services.

    Additionally, I would try to partner with learning centers and tutoring places -- Places that help students get ready for tests from SATs and ACTs to GRE MCAT, LSTATs etc.

    If you can do some cross promotion with these types of places you can greatly increase traffic. Once you get in front of students they generally share this information pretty quickly.
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    • Profile picture of the author danielgb123
      Originally Posted by JessUBotNinja View Post

      Have you thought about contacting school career centers. Or smaller schools without career centers might be even better as they do not have anyone to provide these services.

      Additionally, I would try to partner with learning centers and tutoring places -- Places that help students get ready for tests from SATs and ACTs to GRE MCAT, LSTATs etc.

      If you can do some cross promotion with these types of places you can greatly increase traffic. Once you get in front of students they generally share this information pretty quickly.
      Information is targeted to those between 25-45, the information isn't really straight out of high school/college looking for a first job friendly.
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  • Profile picture of the author Luke Dennison
    I have a site in this niche but its not a search site. Niche it down and provide information about certain types of jobs rather than compete with people like monster.

    I do this with adsense and can guarantee you that you will have a high CTR and CPC (£1)
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    • Profile picture of the author danielgb123
      Originally Posted by Luke Dennison View Post

      I have a site in this niche but its not a search site. Niche it down and provide information about certain types of jobs rather than compete with people like monster.

      I do this with adsense and can guarantee you that you will have a high CTR and CPC (£1)
      As per the first post; this isn't an Adsense site.. it's a membership/subscription site with access to 11 modules.

      Narrowing down to target specific niches within the umbrella niche is a good idea, however.
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  • Profile picture of the author CAmarketing
    I bought a PLR site in that niche, with a custom domain & header... it's http://findyournextcareer.com

    Interested in buying it? I created it on a whim, wanting to get rid of it now though I'm not interested in that niche.
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