Video Sales Letter Tip
Here's a tip for people using video sales letters
As many of you know, Keith Wellman is about to launch a new program called Easy Sales Formula. The easy sales formula process is based off of the idea of having a 15 to 30 minute video sales presentation INSTEAD of an actual sales letter.
Many people (including myself) have been using Keith's formula and getting really good results from it, but I'm not here to sell you Keith's formula.. I'm here to give you a tip if you decide to use ANY video salesletter
Just last week (on July 24th) Matt Bacak (The Powerful Promoter), Joe Lavery (The Testing Freak), Frank Sousa (Co-Creator of "Traffic Geyser") and yours truly, Devon Brown, were at Keith's house doing a round table discussion that was streaming live on the internet (via LiveStream).
We had about 500-600 people constantly watching throughout the day and during our discussion I shared a little tactic I had been using on one of my video sales-letters and I wanted to share that strategy with you guys. :-)
If you're familiar with video sales letters then you know that it's just a blank page with a video (usually a Camtasia PowerPoint of some sort). There is no headline needed for video sales letters and you'll probably want to make it so that the individual watching can NOT fast-forward or rewind the video. If you're using something like audio-acrobat then this is easy to do.
Now...normally at the end of the video sales letter (after you've jibber jabbered about the benefits of the product you're selling) you go through a price drop of some sort. You build value and then you start at about $4,000 but bring the price down to about $497.
Here's where my tip comes in.
Instead of telling them the price on the video...here's what you do instead.
You start going through your price drop but do NOT get to the final price. Once you've started decreasing the price you can say something like this:
"I've got a very special deal for the first X number of people who take me up on this offer. If you see the Orange Purchase button below this screen then the offer is still available. If you don't see the orange button then I'm sorry to inform you that this offer is already gone"
Then you can go to your next slide and say something like:
"Now if the orange button has appeared then know that you'll also be getting these bonuses" (List the bonuses)
Ok...
So let's pretend that you've gone through your video and the entire video is 20 minutes long. Let's further assume that at 18 minutes into the video, you make your offer and tell them about the orange button.
To help create "fear of loss" what you'll want to do is set a timer on the site so that the orange (buy) button does NOT appear right when you say that it should be appearing. You want them to actually look for (and be expecting) the button, but you don't want to show it yet.
When you get to the next slide in your presentation (the one where you start listing the bonuses) then you can make the orange button appear!
If you initially tell them to click the orange "buy" button below the video at around 18 minutes. Then actually make the button appear at around 18:20 or 18:30
This will help create the necessary "fear of loss" emotion that is often needed in order to get people to the tipping point where they want to buy.
The key is to get into their mind that they've missed out on the offer (because the "buy" button has not appeared)
If you've done a good job of explaining the benefits of what you're offering, then at the absolute least your prospect will be interested in seeing the price (remember...all we did was drop the price a lot, we never told them the final price).
If you're really technically advanced (which I'm not - lol) then you can make it so that the orange "buy" button appears once you've hit a certain slide on your video. This is the preferred way to do it...but just don't ask me how because I'm not a programmer ;-)
All in all - the concept is sound.
1. Create your presentation
2. Only give people the option to pause and play (no fast forward or rewind)
3. Build immense value
4. Go though a price drop (but don't reveal the final price)
5. Tell them that if the "buy" button has appeared below the video, then they can take advantage of the offer (do NOT make the button show up yet)
6. Start telling them about bonuses (now make the button show up)
Hope you guys enjoyed this little tip
As many of you know, Keith Wellman is about to launch a new program called Easy Sales Formula. The easy sales formula process is based off of the idea of having a 15 to 30 minute video sales presentation INSTEAD of an actual sales letter.
Many people (including myself) have been using Keith's formula and getting really good results from it, but I'm not here to sell you Keith's formula.. I'm here to give you a tip if you decide to use ANY video salesletter
Just last week (on July 24th) Matt Bacak (The Powerful Promoter), Joe Lavery (The Testing Freak), Frank Sousa (Co-Creator of "Traffic Geyser") and yours truly, Devon Brown, were at Keith's house doing a round table discussion that was streaming live on the internet (via LiveStream).
We had about 500-600 people constantly watching throughout the day and during our discussion I shared a little tactic I had been using on one of my video sales-letters and I wanted to share that strategy with you guys. :-)
If you're familiar with video sales letters then you know that it's just a blank page with a video (usually a Camtasia PowerPoint of some sort). There is no headline needed for video sales letters and you'll probably want to make it so that the individual watching can NOT fast-forward or rewind the video. If you're using something like audio-acrobat then this is easy to do.
Now...normally at the end of the video sales letter (after you've jibber jabbered about the benefits of the product you're selling) you go through a price drop of some sort. You build value and then you start at about $4,000 but bring the price down to about $497.
Here's where my tip comes in.
Instead of telling them the price on the video...here's what you do instead.
You start going through your price drop but do NOT get to the final price. Once you've started decreasing the price you can say something like this:
"I've got a very special deal for the first X number of people who take me up on this offer. If you see the Orange Purchase button below this screen then the offer is still available. If you don't see the orange button then I'm sorry to inform you that this offer is already gone"
Then you can go to your next slide and say something like:
"Now if the orange button has appeared then know that you'll also be getting these bonuses" (List the bonuses)
Ok...
So let's pretend that you've gone through your video and the entire video is 20 minutes long. Let's further assume that at 18 minutes into the video, you make your offer and tell them about the orange button.
To help create "fear of loss" what you'll want to do is set a timer on the site so that the orange (buy) button does NOT appear right when you say that it should be appearing. You want them to actually look for (and be expecting) the button, but you don't want to show it yet.
When you get to the next slide in your presentation (the one where you start listing the bonuses) then you can make the orange button appear!
If you initially tell them to click the orange "buy" button below the video at around 18 minutes. Then actually make the button appear at around 18:20 or 18:30
This will help create the necessary "fear of loss" emotion that is often needed in order to get people to the tipping point where they want to buy.
The key is to get into their mind that they've missed out on the offer (because the "buy" button has not appeared)
If you've done a good job of explaining the benefits of what you're offering, then at the absolute least your prospect will be interested in seeing the price (remember...all we did was drop the price a lot, we never told them the final price).
If you're really technically advanced (which I'm not - lol) then you can make it so that the orange "buy" button appears once you've hit a certain slide on your video. This is the preferred way to do it...but just don't ask me how because I'm not a programmer ;-)
All in all - the concept is sound.
1. Create your presentation
2. Only give people the option to pause and play (no fast forward or rewind)
3. Build immense value
4. Go though a price drop (but don't reveal the final price)
5. Tell them that if the "buy" button has appeared below the video, then they can take advantage of the offer (do NOT make the button show up yet)
6. Start telling them about bonuses (now make the button show up)
Hope you guys enjoyed this little tip
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