I make upper end, high quality stuff. Obviously it is a highly competitive business, but what I make
is unique. Need some guerilla methods...
PPC, advertising on blogs, affiliate program, advertising on FB... forum marketing. Etsy...
Here is one product page and while not quite finished, will give more of an idea of what I do.
Freya Scratch Post with Hammock
The items are all available for shipping. (They are modular)