Article Syndication Queries
I'm travelling a strange and somewhat-stilted affiliate path at present, but I hope that I'm moving in the right direction. I started out drafting long (3,000+ word) Amazon product reviews but have been advised to consider email marketing/article syndication. I'm a fan of heavily researched, high-value content, so I'm keen to commit to this route.
I've read as much as possible here on the forum but a few questions remain:
i. There seems to be a tendency to promote only one or two (often ClickBank) products using this method, at least to start out. Are these products simply cycled through the auto-responder until a purchase is made, i.e. 2-3 emails and then a recommendation for the product? This method seems to have a few disadvantages:
- What if the reader simply has no interest in the specific product(s)? Selling can surely only ever go so far. I could be pushing a product for several weeks when a particular reader decided not to buy in the first week (for whatever reason). But that same reader may well be willing to buy another related item.
- Continuity has been mentioned as a major issue. Do all of the articles therefore need to lead towards the same end-product(s)? Does this not become limiting after a period? Let's say that I sell a product on 'Caring for oak trees'. My target audience could be interested in all kinds of gardening supplies, but I'd be tied into writing articles about oak trees for a certain time, and this could become a real challenge after 2-3 months.
I'm considering an alternative plan that relies on a magazine style, i.e. a different topic with each email and a different (physical) product to match. There could be downsides to this option (e.g. only exposing the reader to each recommendation on a single occasion), but there could be an increase in open rates if the content's diversity makes it more engaging. Are there any thoughts on this method?
ii. I've seen a recommendation to include full/half articles in each email. This sounds like a good idea in itself, but I've also seen recommendations to 'train' readers to click through to your website. How do these ideas tie together? If an entire article is reproduced in the email, what is the reader clicking through to?
An alternative method might involve writing a short introduction to each article. This introduction would be included in the auto-responder, prompting a click-through to the website. This plan would also satisfy the idea that readers should be taken out of their inboxes ASAP; there's a lot of competing material there etc. Any thoughts on this?
iii. Product reviews seem to be an excellent way of selling, but I'm keen to explore alternatives. What are members' thoughts on leaving the 'recommendation' part altogether and simply including in-text links (although not in the articles that are used for syndication)? By this I mean writing an article on 'Caring for your oak tree', including a paragraph on pruning high branches, and making the phrase 'use a ladder' a link to a ladder purchase site.
I realise that this is a long post, and I don't expect answers to all of the questions! A lot of the work will of course come down to trial and error. But there are a lot of experienced people here who have travelled my path in the past, and their input would be greatly appreciated. I've done my best to ask only those questions that I really can't find answers to elsewhere.
I'll be sure to post a day-by-day results journal once I begin if anyone's interested.
Thank you!
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