Does it make sense to sell the same ebook on affiliate sites and Amazon Kindle for different prices?

by Tim555
14 replies
I currently have a website (with a catchy domain) where I plan to sell a course using OptimizePress and it's membership pages feature. I'm also thinking about adding an ebook version of this course with it to make the sell more enticing. The overall package will probably cost around $37 - $47.

To make more money off this information product, I'm pondering about listing this offer on Clickbank.com (and other affiliate sites, I assume) for the same price while offering a 50-75% commission. Additionally, I was thinking of the possibility of listing the ebook version on Amazon's site for the Kindle. The thing is, most Kindle books seem to sell for $3.99 - $6.99.

Would it make sense for me to sell an ebook that lists for $37 - $47 on my site, clickbank.com, and other affiliate sites when I'm selling same ebook for probably $4.99 for the Kindle? My rationale is, if I sell this ebook for the Kindle, I can reach a market I wouldn't reach with the other approaches.
#affiliate #amazon #ebook #kindle #make #prices #sell #sense #sites
  • Profile picture of the author NatesMarketing
    If I'm not mistaken - Amazon will not allow books to be sold elsewhere for different prices.

    Now, maybe if the price is higher elsewhere - Amazon won't care.

    But, you're also going to hurt potential affiliates.

    People buy where the price is best - If they see it for $47 on your site and $4.99 on Amazon...they're going to go through Amazon which won't earn anyone a commission. So, you probably won't have any "good" affiliates if you go that route.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by NatesMarketing View Post

      If I'm not mistaken - Amazon will not allow books to be sold elsewhere for different prices.

      Now, maybe if the price is higher elsewhere - Amazon won't care.
      You've almost got it right. Amazon does not allow selling identical books for lower prices than Amazon, and they've written the ability to price match (even down to free) right into the author agreement.

      The other time it would be a problem would be if he put the Kindle version in the Kindle Select program to take advantage of some of those promotional opportunities. While enrolled, Amazon must be the sole distributor of the electronic version.

      Originally Posted by NatesMarketing View Post

      But, you're also going to hurt potential affiliates.

      People buy where the price is best - If they see it for $47 on your site and $4.99 on Amazon...they're going to go through Amazon which won't earn anyone a commission. So, you probably won't have any "good" affiliates if you go that route.
      As both a marketer and a frequent consumer of Kindle books, I think this is far less common than you might think. The average consumer isn't going to see a book on Amazon, and go hunting for it - they just buy. And the average consumer seeing a $47 product on a Clickbank sales page isn't going to search Amazon to see if it's there.

      Since the OP was talking about a course, a quality Kindle version could be an excellent lead generator. Many authors build their lists by offering bonus material not included in the Kindle version, usually a video or PDF with supplemental information.

      Read the OP again. He's talking about a membership course with an ebook version included, not as a separate product from the course. So I don't really see a Kindle version hurting affiliates all that much.
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      • Profile picture of the author Tim555
        Originally Posted by JohnMcCabe View Post

        You've almost got it right. Amazon does not allow selling identical books for lower prices than Amazon, and they've written the ability to price match (even down to free) right into the author agreement.

        The other time it would be a problem would be if he put the Kindle version in the Kindle Select program to take advantage of some of those promotional opportunities. While enrolled, Amazon must be the sole distributor of the electronic version.



        As both a marketer and a frequent consumer of Kindle books, I think this is far less common than you might think. The average consumer isn't going to see a book on Amazon, and go hunting for it - they just buy. And the average consumer seeing a $47 product on a Clickbank sales page isn't going to search Amazon to see if it's there.

        Since the OP was talking about a course, a quality Kindle version could be an excellent lead generator. Many authors build their lists by offering bonus material not included in the Kindle version, usually a video or PDF with supplemental information.

        Read the OP again. He's talking about a membership course with an ebook version included, not as a separate product from the course. So I don't really see a Kindle version hurting affiliates all that much.
        Thanks for the excellent reply. You gave me an idea about just producing a lead generator and/or sales funnel. Perhaps, I can provide a free, short ebook on Amazon that has the many sources (with summaries of each) I used before producing my content (without overshadowing my content too much), summaries of the modules of my course, and a persuasive call to action at the end. This same free ebook could be offered to people who visit my website so that they can sign up to my mailing list. it would be easy to upload the same file to Slideshare.net as well.

        NatesMarketing and artflair also make great points. If I offer the same ebook on Amazon as on my website at different prices, I could cause ill feelings to my customers and my affiliates seeing how my full name would presumably have to be tied to the ebook at all the places it's offered at.
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        • Profile picture of the author JohnMcCabe
          Be very careful if you follow this path. People who download books on Kindle, even free ones, expect a real book, not an extended sales letter. If you want to run a book on perma-free as a lead generator, you'd be better served to carve off a real piece of the actual product, one which offers actionable information for real results.

          Amazon can be very prickly if they think you're using their platform to distribute advertising. Reactions can be anything from dumping your book to closing you account and banning you.

          On the positive side, I have seen several books honestly described as samplers do quite well.
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          • Profile picture of the author Tim555
            Originally Posted by JohnMcCabe View Post

            Be very careful if you follow this path. People who download books on Kindle, even free ones, expect a real book, not an extended sales letter. If you want to run a book on perma-free as a lead generator, you'd be better served to carve off a real piece of the actual product, one which offers actionable information for real results.

            Amazon can be very prickly if they think you're using their platform to distribute advertising. Reactions can be anything from dumping your book to closing you account and banning you.

            On the positive side, I have seen several books honestly described as samplers do quite well.
            Thank you very much. I suppose a sampler (one section out of my ebook/course) would be the best route to ensure customers get quality, actionable advice out of the effort of downloading the free ebook.
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  • Profile picture of the author artflair
    I think that if you were going to sell it for different prices it would hurt you big time in the long run...
    After people would find out that the same eBook that they paid $47 for is avaliable on Amazon for $4.99, not only will they refund it but you'll also loose their trust forever...
    Good luck with taking the right decision
    Art
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  • Profile picture of the author sylver
    Well as a matter of fact, I do not think it is a wise thing to do, increasing prises far too high will only make you loose your dignity
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    • Profile picture of the author cborgrx
      I know a fellow who is doing that right now. He has a Kindle book called List Building Lite ( made up) and an affiliate version called List Building Pro. The Kindle is $2.99 and the affiliate version...the Pro... Is $17.00. He is a member here so if you want, pm me and I will give you the lead. Good luck
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  • Profile picture of the author elusian
    Completely rewrite the book for Amazon. For click bank, re-write it and add some bonus material. Do the same thing for jvzoo. Provide added value for each site and try to put a different twist on it, if at all possible. You want people who follow you to learn something new wherever they buy your products.
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  • Profile picture of the author Chris30K
    I think you should just focus on ONE! Both platforms are very profitable on their own - but this is how I would monetize Clickbank:

    1. It's all in the list - try to set up JV partnerships with people with incredible lists to promote your product and split the commission. I recommend Jeff Walker's Product Launch Formula.
    2. If you are using Amazon, then the key is to sell your product and have people give it positive reviews. It will move up in Amazon's "search engine" and you'll land sells - all of this assumes your product has high quality.

    But I would choose one or the other; as they both take a dedicated effort.
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    • Profile picture of the author Tim555
      Originally Posted by Chris30K View Post

      I think you should just focus on ONE! Both platforms are very profitable on their own - but this is how I would monetize Clickbank:

      1. It's all in the list - try to set up JV partnerships with people with incredible lists to promote your product and split the commission. I recommend Jeff Walker's Product Launch Formula.
      2. If you are using Amazon, then the key is to sell your product and have people give it positive reviews. It will move up in Amazon's "search engine" and you'll land sells - all of this assumes your product has high quality.

      But I would choose one or the other; as they both take a dedicated effort.
      Chris, thanks so much for the JV partnerships idea and that product recommendation. It looks like exactly what I need to learn more about. I'm very positive that I'll find someone who will want to do a JV partnership with me because of my particular product.

      I have another question: Is it common place or recommended for someone to have multiple JV partnerships at one time if possible?
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      • Profile picture of the author Chris30K
        Originally Posted by Tim555 View Post

        Chris, thanks so much for the JV partnerships idea and that product recommendation. It looks like exactly what I need to learn more about. I'm very positive that I'll find someone who will want to do a JV partnership with me because of my particular product.

        I have another question: Is it common place or recommended for someone to have multiple JV partnerships at one time if possible?
        Sure, why not? Why would there be a limit? That's the beauty of internet marketing.
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  • Profile picture of the author ripstick
    I don't see why you couldn't model the "Freemium" model so popular in the app world. If you have 10 points that you go into detail in your course, create a .99 - 3 kindle book that gives a high level overview. As long as you are providing value and not being super pushy with the sales course. Just add a link at the end saying if you want more in depth details go here to get the "I hold your hand method"
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  • Profile picture of the author Ben Holmes
    Another possibility is to change the Title - and get a new cover for the book - that way you'll avoid too much conflict between Kindle & Clickbank.

    In the rare case where someone buys both, you simply issue a refund.

    I've not tried this - but I tend to keep my material selling at one spot. This is what I'd probably do if I wanted to convert something to a Kindle product as well...
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