I have been looking in the forums but have not come up with an answer to this in regards to testing. I have hear that doing an add lets say ppc for instance directly to the hop link is bad.
Should a landing page or email capture be used? I mean choosing a niche and product is hard enough what if you go through all the work and the product has poor results? Any help in this area is appreciated as I am trying to figure out the most effective way to do testing on a couple of offers to get the most out of my funds I am using for ppc.