Clickbank new offer testing advice

by Joelmc
4 replies
Hello,

I have been looking in the forums but have not come up with an answer to this in regards to testing. I have hear that doing an add lets say ppc for instance directly to the hop link is bad.
Should a landing page or email capture be used? I mean choosing a niche and product is hard enough what if you go through all the work and the product has poor results? Any help in this area is appreciated as I am trying to figure out the most effective way to do testing on a couple of offers to get the most out of my funds I am using for ppc.


Regards.
#advice #clickbank #offer
  • Profile picture of the author Gh0zt
    Yes - it is a good idea to pre-sell and to capture emails. Building a list and a relationship with that list is by far one of the best methods of marketing online. (Plus the double pre-selling will help your conversions massively).

    I hope I answered your question,
    Peace,
    Gh0zt
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Joelmc View Post

    I have hear that doing an add lets say ppc for instance directly to the hop link is bad.
    Yes; you've definitely been well advised, there.

    Originally Posted by Joelmc View Post

    Should a landing page or email capture be used?
    Yes; definitely.

    This post gives a little more detail: http://www.warriorforum.com/main-int...ml#post7110523

    Here's the thing: to earn significant money from affiliate marketing, you need to do three main things ...

    (i) Keep your potential customers returning to the sales page (because very few people buy at their first visit to a ClickBank sales page!);

    (ii) Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations;

    (iii) Establish the credibility and trust necessary to do both the above by earning people's respect as a provider of niche-related information.

    Without building lists, of course, you can't do any of the three and you'd just be throwing away almost all the traffic you ever generate that doesn't buy anything immediately. It would be a bit like trying to run the bath without putting the plug in the hole, first: you'd be losing almost all your traffic.

    For most people, most of the time, it's just about as simple as that, overall.

    These three threads are all more informative ...

    Is it a good idea to spend some time on building a mailing list ?

    Without Building a List, How Consistent is Your Income from Affiliate Marketing

    Does anyone even make money online without an email list?


    Originally Posted by Joelmc View Post

    I mean choosing a niche and product is hard enough what if you go through all the work and the product has poor results?
    There are some ClickBank-specific suggestions here, for at least reducing the chances of that happening: http://www.warriorforum.com/main-int...ml#post2161932

    And for niche selection, there are some thoughts here (and in a few more posts linked to inside this one): http://www.warriorforum.com/main-int...ml#post8561081

    Regarding testing PPC traffic, it's very important to test it exactly the way you're going to use it (if it works). Don't make the mistake of testing a "very simple system without list-building" and trying to draw conclusions from that, because that way you don't learn what you need to know: some products that don't convert at all without list-building can convert like blazes when you have subscribers.

    .
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    • Profile picture of the author Joelmc
      Thank you so much for taking the time to reply as it is extremely helpful!
      I read the link about picking a product and the 10 step process you use which is great!
      But had a question on referred percent,I have been told that you should never promote products
      That have a referred percentage below 90%.
      Have you ever tested an offer to find out it did not convert, in turn went through the time to set up a landing page with a domain name you purchased with poor results? I know you say you should test the offer the way you plan on using it. Is there any other way to test, I'm not saying I want the lazy way out and do not want to put the time in just a question I have.


      Thanks in advanced!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Joelmc View Post

        But had a question on referred percent,I have been told that you should never promote products
        That have a referred percentage below 90%.
        I can't imagine why?!

        They don't publish "%rfd" any more, anyway.

        It was nonsense: forget about it.

        The reason they stopped publishing it, I think, was that it was meaningless. You can't tell whether vendors who sell their own products are doing so "as the vendor" or "as their own affiliate" or "as their own multiple affiliates" (which some do, to try to inflate their gravity statistics, for reasons best known to themselves). So it didn't actually tell you anything worth knowing, anyway.

        I don't know whether a "%rfd" close to 0% is better/worse than one close to 100% ... I just can't see why it's relevant or even interesting, to an affiliate, to know what proportion of the product's sales are affiliate-referred. I never looked at them even when they were displayed, so I can't even tell you if "high" or "low" worked better for me - but there's no reason for there to have been any correlation at all.

        Originally Posted by Joelmc View Post

        Have you ever tested an offer to find out it did not convert, in turn went through the time to set up a landing page with a domain name you purchased with poor results?
        Not so much ... but one product not converting wouldn't change my niche site, landing page, or domain-name anyway: I'd just substitute another product. (Granted, it would change my email series a little, because I'd be promoting product B instead of product A.) That's the joy of being an affiliate: you don't ever need to be dependent on any one, specific, individual product and its conversion-rates and continuity and vendor (so don't let yourself be dependent on them unnecessarily!).

        Originally Posted by Joelmc View Post

        I know you say you should test the offer the way you plan on using it. Is there any other way to test, I'm not saying I want the lazy way out and do not want to put the time in just a question I have.
        For myself, if the sales page fits my requirements for a sales page, and the vendor's alive and kicking, and the product's high quality enough for me to recommend it to a friend or relative interested in the niche, then it will convert my traffic. (That's "easy for me to say", I know, but my overall subscriber demographics are similar to the demographics of my friends and family ).

        .
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