Do I need an opt in page?

You’ve seen a ton of opt-in forms on marketers’ websites. And
there are good reasons why you’ll want to follow up with your
prospects using an autoresponder service. These reasons
include:

>> The more your prospects are exposed to your marketing
message, the more likely they are to respond. Marketing tests
have shown that prospects may require up to 7 contacts with an ad
before they buy. An autoresponder series allows you to contact
the subscriber several times as against a single visit to your
website, thus increasing the likelihood of you making the sale.

>> An autoresponder series is a set-and-forget marketing tool.
Once you have set everything initially it requires little
oversight after this. This frees up your time to other task that
require human supervision.

>> A personalized email sent automatically to your website
visitor often catches the visitors by surprise, especially if
they are not aware of how autoresponders work. This gives your
business the added advantage of appearing prompt and consistent.
The following up of your website visitors show that you want
their business.

>> A series of email over time help to build a relationship with
the prospect. A one-time visit to your website cannot accomplish
this. Because you are sending messages to the inbox of the
recipient you are now part of their personal space and can appear
more one-on-one to the prospect. Keep in mind that people do
business with people and not ‘companies’.

>> You would not achieve 100% open rate the first time your
email goes out and so sending several follow up emails increases
the chance that your emails would be read. Subscribers who may
have missed an earlier email because they were busy or your email
got filtered now have a chance to read your later emails.

So YES, you should lead them to a landing page and then send them to
your main offer.

-Ray Edwards

I thought that was old school, that social media changed everything?

Ok, put opt in form on facebook a good idea?