Hey guys. I was curious what the "general rule of thumb" is for testing landing pages and ads. I'm going to be linking banner ads to landing pages to the offers, and needed help on figuring out how much to split test. For example, say I design 10 different ads, and then have ONE landing page but 3 versions of it. Each version has a variable changed.. one with a new picture, one with different CTA, on with different background color. I would have a total of 30 different combinations to test. My question is.. how many NEW landing pages should I design per campaign. Each landing page can be broken down into "sub landing pages" for lack of a better term based on different variables as I mentioned above. Bottom line is I'm getting a bit confused by when to stop testing one campaign, and then move onto another campaign.