Potential to make millions, need some help
I run a YouTube channel with close to 2 million subscribers. I don't want to delve into too many details for privacy reasons. With that said:
I sell my own products from my channel, and 100% of my traffic is organic. I've never paid for a single ad and I've never used an affiliate. In 2013 I pulled in approximately $1.5 million. The only overhead I have is paying members of my "creative team". All the products are virtual so there is no cost to produce except my time.
My specialty is viral marketing. I know how to create viral content on YouTube. I have a rabid fan base that loves my content. I also created an email list. The current email list size is about 200,000 with a 30% open rate. I don't really have any sort of e-mail "funnel" per say. I do sell my stuff through my e-mail list, but it's definitely not optimized.
I'd like to start delving into the world of paid advertising/affiliates but I have no idea where to begin. I'm a smart businessman and I'd like to think of myself as a good marketer - but the PAID advertising world is a huge mystery to me.
From my limited research it seems as if I need a person or a couple people to manage that side of things with me. I think with the right team, this can easily be a $15-20 million/year business.
My questions are:
Where would I even begin to look for someone qualified?
What are some good resources/books/blogs that I should research before delving into this world?
Any advice in general?
Thank you so much for taking the time to read this, and any help is appreciated!
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