Potential to make millions, need some help

46 replies
Hey all,

I run a YouTube channel with close to 2 million subscribers. I don't want to delve into too many details for privacy reasons. With that said:

I sell my own products from my channel, and 100% of my traffic is organic. I've never paid for a single ad and I've never used an affiliate. In 2013 I pulled in approximately $1.5 million. The only overhead I have is paying members of my "creative team". All the products are virtual so there is no cost to produce except my time.

My specialty is viral marketing. I know how to create viral content on YouTube. I have a rabid fan base that loves my content. I also created an email list. The current email list size is about 200,000 with a 30% open rate. I don't really have any sort of e-mail "funnel" per say. I do sell my stuff through my e-mail list, but it's definitely not optimized.

I'd like to start delving into the world of paid advertising/affiliates but I have no idea where to begin. I'm a smart businessman and I'd like to think of myself as a good marketer - but the PAID advertising world is a huge mystery to me.

From my limited research it seems as if I need a person or a couple people to manage that side of things with me. I think with the right team, this can easily be a $15-20 million/year business.

My questions are:
Where would I even begin to look for someone qualified?
What are some good resources/books/blogs that I should research before delving into this world?
Any advice in general?

Thank you so much for taking the time to read this, and any help is appreciated!
#make #millions #potential
  • Profile picture of the author JosephC
    [DELETED]
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    • Profile picture of the author microload
      Originally Posted by joecason View Post

      Paid advertising has a large learning curve. It seems you are doing great and dont need any paid advertising. Just keep using viral traffic! You have a list, you have fans, thats all you really need. Just do what works! You have already made "1.5 million" (in quotations, I dont trust many people)

      Why would you want to venture to something else? If you found something that works, just keep doing it!
      I'm not going to stop the youtube channel. I'm going to simultaneously advertise. It seems silly to say that I should not be doing paid advertising along with my viral traffic. That's like telling coca cola not to make cute viral campaigns because they're doing fine with their paid advertising.
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      • Profile picture of the author JosephC
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        • Profile picture of the author microload
          Originally Posted by joecason View Post

          Not if its working for you. Its really hard for me to wrap my head around the fact that you have made "1.5 million dollars" and instead of replicating your method and getting more traffic that way, would want to venture and try something else.


          Are you Coca Cola?

          It would be helpful to know your product.

          If you really want to go to paid advertising, why not advertise on youtube and link it to your channel? You already have a lot of subscribers. This will grow your channel.
          In order to get to that 1.5 million, that's exactly what I've been doing for the past 3 years. Building an audience and then selling them my products. I now want to venture into paid advertising.

          Youtube advertising is paid advertising. I am open to that too.
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    • Profile picture of the author travlinguy
      Originally Posted by joecason View Post

      Paid advertising has a large learning curve. It seems you are doing great and dont need any paid advertising. Just keep using viral traffic! You have a list, you have fans, thats all you really need. Just do what works! You have already made "1.5 million" (in quotations, I dont trust many people)

      Why would you want to venture to something else? If you found something that works, just keep doing it!
      Why? Because he feels maxed out using his current strategy and it's very likely he is.

      To the OP: There are lots of really good sites out there offering excellent tutorials. Before you do anything, take a class on Web advertising. That way you'll have some of the savvy you're going to need to hire the right person. BTW, congratulations on your success! I hope you keep that train going.

      Here are a couple of really excellent sites that might have courses on advertising online. The last one is free. You can find plenty of legit stuff, just do a search with keywords that fit what you want. Good luck.

      https://www.udemy.com/courses/
      High Quality Training DVDs - Online Training in HD Video
      https://www.open2study.com/courses/online-advertising
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  • Profile picture of the author Sergio80
    Paid advertising through search ? It seems like you are already getting pretty good amount of traffic from organic search. I wonder if it will be feasible to drive traffic using paid methods as i don't know what niche you are in.
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  • Profile picture of the author Tom Addams
    This is what I would do.

    I'd make a video saying what you just said there. I'd put it on a basic landing page like this:

    Headline
    Video
    Text
    Email Form

    I'd then put together some decent banners - or pay someone, maybe better - and buy ad spots on all the major webmaster forums.

    What you want is 1 person to manage this aspect of your online business, who will likely go on to hire an appropriate team: Affiliate Managers, Reps, etc.
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    • Profile picture of the author microload
      Originally Posted by Get Rich Methods View Post

      This is what I would do.

      I'd make a video saying what you just said there. I'd put it on a basic landing page like this:

      Headline
      Video
      Text
      Email Form

      I'd then put together some decent banners - or pay someone, maybe better - and buy ad spots on all the major webmaster forums.

      What you want is 1 person to manage this aspect of your online business, who will likely go on to hire an appropriate team: Affiliate Managers, Reps, etc.
      This makes sense. Can you give me an example of a couple 'webmaster forums' to put me on the right track?
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  • Profile picture of the author jasvirk
    Originally Posted by microload View Post

    Hey all,

    I run a YouTube channel with close to 2 million subscribers. I don't want to delve into too many details for privacy reasons. With that said:

    I sell my own products from my channel, and 100% of my traffic is organic. I've never paid for a single ad and I've never used an affiliate. In 2013 I pulled in approximately $1.5 million. The only overhead I have is paying members of my "creative team". All the products are virtual so there is no cost to produce except my time.

    My specialty is viral marketing. I know how to create viral content on YouTube. I have a rabid fan base that loves my content. I also created an email list. The current email list size is about 200,000 with a 30% open rate. I don't really have any sort of e-mail "funnel" per say. I do sell my stuff through my e-mail list, but it's definitely not optimized.

    I'd like to start delving into the world of paid advertising/affiliates but I have no idea where to begin. I'm a smart businessman and I'd like to think of myself as a good marketer - but the PAID advertising world is a huge mystery to me.

    From my limited research it seems as if I need a person or a couple people to manage that side of things with me.

    My questions are:
    Where would I even begin to look for someone qualified?
    What are some good resources/books/blogs that I should research before delving into this world?
    Any advice in general?

    Thank you so much for taking the time to read this, and any help is appreciated!
    Hi,

    I can definitely help you in paid search on Google, Bing and Yahoo. I am Google Adwords certified and having 10+ years experience in paid advertising. Please contact me if you are interested and need more information.

    Thanks

    Jas
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  • Profile picture of the author cherbeat
    Awesome Job on the YouTube channel. I recommend that you use Facebook (Bing). The other resource that many people don't talk about it StumbleUpon Paid Discovery. Don't forget there are many other Video Sites that you can be siphoning more views from as well.

    BuySellAds.com is one platform that you might want to consider as well. Great job on the YouTube Channel!!

    Good Luck!!
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  • It would be best to get a mentor like Anik Singal, Andy Jenkins, Eben Pagan and Frank Kern. Those would be my recommendations.
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  • Profile picture of the author microload
    Originally Posted by Carlo Martin Yrure View Post

    It would be best to get a mentor like Anik Singal, Andy Jenkins, Eben Pagan and Frank Kern. Those would be my recommendations.
    How much $$ does a typical mentorship from these people run? How involved would they be?
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    • Profile picture of the author nmchant
      Originally Posted by microload View Post

      How much $$ does a typical mentorship from these people run? How involved would they be?
      Last I checked Frank does mentoring on a monthly basis, cancel whenever. He does small group and individual coaching. The group thing (like 5-6 people i think?) was around 3800 for a month.

      I'm guessing he stays ridiculously busy. I've also heard nothing but top-notch feedback on Eben Pagan.
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  • Profile picture of the author Chris30K
    If you wanted to attract affiliates, why not just send an e-mail blast to your list to promote your products?
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    • Profile picture of the author microload
      Originally Posted by Chris30K View Post

      If you wanted to attract affiliates, why not just send an e-mail blast to your list to promote your products?
      I do this already. but how would this "attract" affiliates?
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  • Profile picture of the author talfighel
    I would take some of the income that you are earning an invest it in paid marketing like pay per click.

    Start with Yahoo ads and also start very small. Once you do that and get a feeling and some expertise through trial and error, then you will make better decisions whether this is for you or not.

    The best lesson when it comes to paid ads is through trial and error.
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    • Profile picture of the author microload
      Originally Posted by talfighel View Post

      I would take some of the income that you are earning an invest it in paid marketing like pay per click.

      Start with Yahoo ads and also start very small. Once you do that and get a feeling and some expertise through trial and error, then you will make better decisions whether this is for you or not.

      The best lesson when it comes to paid ads is through trial and error.
      I don't think this is a question of whether or not this is "for me". There are people in my niche absolutely killing it in terms of revenue. I know it works. And my product blows every single other product in the niche out of the water. It's so good that I've been featured repeatedly on news outlets and have had features done on my channel/service.

      What I am asking is how do I find a competent person that can put together the appropriate team?
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    • Profile picture of the author kilgore
      Personally, I don't really think you want a mentor. You obviously know what you're doing, you just have a specific need (expertise in paid advertising) that you need filled. At this point you have two choices:
      1. Learn how to do it
      2. Hire someone to help you or just do it for you

      To me, it seems like you've got the money and a good enough product that makes hiring someone the better choice. Yes, you're probably smart enough to figure out paid advertising, but if you're like me there are probably also 1,000 other things that need your attention, so why not focus on what you're good at and let others focus on what their good at for you?

      I'd also caution you that people in this forum seem to know a lot about getting started in internet marketing, but I've found that very few people know much about growing an already successful business. This is why you're getting comments like, "Why don't you just replicate what you're already doing?" (Obviously because if you spend $1 and make $2 you're better off than before...)

      My advice is to talk to some advertising agencies. Obviously making $1.5 million, you're not going to be afford the same Madison Avenue agencies that Coca-Cola uses, but there are agencies that specialize in helping firms that are your size. Even if you end up hiring a freelancer or just going at it by yourself, you can ask the firm penetrating questions about what they've done in the past and what they think some things that might work for you would be. Based on their responses, you can decide if what they're offering is going to work for you or whether you'd like to try another strategy. Regardless, the information you get from them, coming from people who actually have experience running the sorts of campaigns your talking about, would be much, much more useful than anything you'll get on this forum.

      Best of luck!
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  • Profile picture of the author Sweersz
    I'm pretty sure I know who you are, just by the way you're talking -- I won't tell anyone, but I'm a fan and you're a genius.

    Good luck on growing your business.
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  • Profile picture of the author lovboa
    Banned
    Your business made over a million dollars last year. Stop trying to spend all your time trying to learn this stuff. It's going to take a lot of your time, that you could be using on other areas of your business that you're good at, and hire somebody.
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  • Profile picture of the author hardworker2013
    You can begin by advertising on this forum for such persons. There are lots of experienced Internet marketers on this forum. You can also sell Solo Ads on this forum to that big list of 200,000 you claim you have. Solo Ads are very expensive you could make a killing off it.
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  • Profile picture of the author gjabiz
    Just one more opinion, partner up with a known marketing company, perhaps someone with similar product solutions as the ones you create.

    IF it is a multi-million dollar idea, search for those multi-million dollar companies who already have a team in place. Maintain control, but, consider letting a "division" of your company do all the work?

    It just makes sense to me to "lease: or rent" an existing team of experts who can scale it up big time, without costing you any time or money...if you can part with a piece of the future action.

    gjabiz

    Leverage. Use it.
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  • Profile picture of the author butters
    If you pulled in $1.5million why wouldn't you just pay a coach 20-50k to show you everything you need to know about PPC? Seems like the quickest way to leverage the profits you have made and if it flops, hey, you still got another 1.45mil left .
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  • Profile picture of the author pulkitlawas
    so you have 2 million subscribers on your channel, can you link it here or just give me some tips. ?
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  • Profile picture of the author WillR
    1. I do not agree with all of the people above who have said go and post this thread on other forums to try and find the right people. Generally speaking, the only type of people you are going to attract with threads like this are the type of people you don't want to work with. People who are just infatuated by the figures you mention and want a slice of the action. People who talk the talk but don't actually walk the walk. Unfortunately that would account for majority of people on a forum like this and most other money making forums. Remember, only about 3% of people who get started in online marketing ever go on to earn a proper income from it.

    2. From what you've said you already have a very profitable business up and running. What you need to do is to take it to the next level whilst things are still going strong. What you also need to do (from the sounds of things) is to make your business less dependent on Youtube. If Youtube disappeared tomorrow where would your business be? I know you said you have an email list but it's only a fraction of your total subscribers and so that's something you need to address right now. Nothing lasts forever on the Internet.

    You don't need programmers or people who can setup webpages, etc. Those sort of people are a dime a dozen and easily found. What you need is a real marketer. Someone who knows how to maximize the dollar value you can earn per year from each of your subscribers. At 2,000,000 subscribers and $1,500,000 in profit, that means you are currently making about $0.75 per Youtube subscriber per year. It's hard to say without knowing what your channel is, who you are, what proportion of those subs are actively engaged, etc, but I'd like to think you could be doing multiples of that figure per year with a proper marketing plan and funnel in place.

    So my tip is to not advertise or post on sites like this. You will attract the wrong type of person. What I would be looking for is someone with proven results and someone you have to convince to work with you. You should be prepared to pay them very handsomely for their advice (as an example, I myself paid $25,000 for mentoring last year alone) because it will pay for itself many many times over... provided you choose the right person. You might also look at doing some type of profit share depending on who you work with as that motivates the person to really work hard on maximizing the profits of your business.
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  • Profile picture of the author NatesMarketing
    I was going to say something similar to WillR. 99.9999% of the people on WarriorForum are not pulling anything near what you say you're pulling.

    You need to be asking people who are where you want to go - not people who are incredibly far behind you.

    Reach other to other successful YouTubers - how are they growing?
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  • Profile picture of the author Tsnyder
    The best advice I can offer on this subject is this...

    Don't hire someone to do spend your money until you have
    at least a more than basic understanding of how to do it yourself.

    If you do, you could be in for a huge surprise... on the negative side.

    There are many who will claim to have some degree of expertise
    in the field but there are precious few who actually do... and you can
    drop very large sums of cash very quickly on paid advertising if you
    don't know what you're doing.

    Don't be in a hurry. Do some study and research. There's plenty of
    good material out there. Learn the basics... run a few test campaigns.
    Get a feel for how it works.

    Don't walk in blind...
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  • Originally Posted by microload View Post

    Hey all,

    I run a YouTube channel with close to 2 million subscribers. I don't want to delve into too many details for privacy reasons. With that said:

    I sell my own products from my channel, and 100% of my traffic is organic. I've never paid for a single ad and I've never used an affiliate. In 2013 I pulled in approximately $1.5 million. The only overhead I have is paying members of my "creative team". All the products are virtual so there is no cost to produce except my time.

    My specialty is viral marketing. I know how to create viral content on YouTube. I have a rabid fan base that loves my content. I also created an email list. The current email list size is about 200,000 with a 30% open rate. I don't really have any sort of e-mail "funnel" per say. I do sell my stuff through my e-mail list, but it's definitely not optimized.

    I'd like to start delving into the world of paid advertising/affiliates but I have no idea where to begin. I'm a smart businessman and I'd like to think of myself as a good marketer - but the PAID advertising world is a huge mystery to me.

    From my limited research it seems as if I need a person or a couple people to manage that side of things with me. I think with the right team, this can easily be a $15-20 million/year business.

    My questions are:
    Where would I even begin to look for someone qualified?
    What are some good resources/books/blogs that I should research before delving into this world?
    Any advice in general?

    Thank you so much for taking the time to read this, and any help is appreciated!
    Very interesting. If you are interested, we can become partners. I have the experience and knowledge that you need. My skype id - gennexttech
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  • Profile picture of the author NeedBucksNow
    Good job. Think it's awesome that you have 200K subscribers with YouTube and I think it's 1 of the best ways to market yourself. Do you have to make "funny" videos in order to get a huge amount of views or just have really good info that is unique? Done some videos myself that are near the top of the search results but still need to get subscribers. I've asked for them in my videos and even have captions with how to get free daily leads & autopilot commissions. Any recommendations?
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  • Profile picture of the author jimvol
    I would start simple... I would do Facebook ads.

    Also, I highly recommend finding a coach or a mastermind group that specializes in paid advertising.

    Thanks!

    Jeremiah
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  • Profile picture of the author MsJadeBenny
    I agree. I am doing paid advertisement of my website now and I'm sure its very effective to increase my website traffic.
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  • Profile picture of the author bwh1
    Buddy, I understood your question and think that Will's post is spot on but let me tell you some I would do first.

    Bullet proof your business before you do anything else. A YT Channel can be gone tomorrow and so are your 1.5 Million.

    Get a business together which does not depend heavily on YT in terms of conversations. You already have started to build a list with a nice 200k subs as far as I understood, so go ahead and try to do as much as possible to pull those 2 Millions subs into an email list - THAT is your real value.

    Now, about paid advertising.

    Trying makes the master. Looks like you have time and money so in your position, where you can afford to burn a few K to know what works, I would love to learn it myself.

    Brad Callen is a Adwords Pro and he maybe has a coaching offer somewhere, try to find him and ask.

    Frank Kern is good, but most probably not easy to catch. Eban Pegan - same story.

    Wishing you good luck.

    G.
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  • Profile picture of the author cyberzolo
    Keep doing what you are doing and grow organically. If you have 2.5 million subs, YouTube will definitely market your channel on its own.
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  • Profile picture of the author cyberzolo
    Originally Posted by microload View Post

    Hey all,

    I run a YouTube channel with close to 2 million subscribers. I don't want to delve into too many details for privacy reasons. With that said:

    I sell my own products from my channel, and 100% of my traffic is organic. I've never paid for a single ad and I've never used an affiliate. In 2013 I pulled in approximately $1.5 million. The only overhead I have is paying members of my "creative team". All the products are virtual so there is no cost to produce except my time.

    My specialty is viral marketing. I know how to create viral content on YouTube. I have a rabid fan base that loves my content. I also created an email list. The current email list size is about 200,000 with a 30% open rate. I don't really have any sort of e-mail "funnel" per say. I do sell my stuff through my e-mail list, but it's definitely not optimized.

    I'd like to start delving into the world of paid advertising/affiliates but I have no idea where to begin. I'm a smart businessman and I'd like to think of myself as a good marketer - but the PAID advertising world is a huge mystery to me.

    From my limited research it seems as if I need a person or a couple people to manage that side of things with me. I think with the right team, this can easily be a $15-20 million/year business.

    My questions are:
    Where would I even begin to look for someone qualified?
    What are some good resources/books/blogs that I should research before delving into this world?
    Any advice in general?

    Thank you so much for taking the time to read this, and any help is appreciated!
    Hey could you also PM to show me how to grow a YouTube channel?
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  • Originally Posted by microload View Post

    In 2013 I pulled in approximately $1.5 million
    .....
    I think with the right team, this can easily be a $15-20 million/year business.
    ....
    My questions are...
    The Warrior Forum is NOT the place for you, and certainly not the place to seek for advice involving a 7 or 8 figure business.

    You must understand that 95% of the people in this forum do not make even US$1,000 a month, and therefore you will hear lots of opinions from unqualified posters.

    You're at a level where the Warrior Forum cannot possibly help you, and could furthermore easily misguide you. Be smart, and ask for feedback in circles where the majority of the members are in your same level, not several stages underneath.
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    • Profile picture of the author WillR
      Originally Posted by Anonymous Affiliate View Post

      The Warrior Forum is NOT the place for you, and certainly not the place to seek for advice involving a 7 or 8 figure business.

      You must understand that 95% of the people in this forum do not make even US$1,000 a month, and therefore you will hear lots of opinions from unqualified posters.

      You're at a level where the Warrior Forum cannot possibly help you, and could furthermore easily misguide you. Be smart, and ask for feedback in circles where the majority of the members are in your same level, not several stages underneath.
      Doesn't that then mean your advice is worthless also?
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  • Profile picture of the author KenW3
    @microload, It appears you would like to investigate if scaling out your offer to new markets will provide a profitable return. Organic traffic is -never- a complete reach into a potential customer base. I see the goal as how to get your product seen by as many potential customers as possible.

    There are two skills, and they (more likely) are a company (or two) capable of providing the needed services rather than a single person (or two). You will need demographic analysis and an ad agency that understands how best to reach each demo effectively.

    Not all ad agencies are created equal. Some can optimize spend by demo, others can perform a more complete services including assessment of the actual size of your market. It is seldom profitable to reach 100% of a demo, but you need a solid number for your reach against total size available.

    You do not need to hire someone. An agency's presentations will tell you which segments are worthwhile to pursue. Then it is a matter of testing messages to reach each demo.

    Conversion Rate Experts may be a resource.
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  • Profile picture of the author prettysavvy
    Perry Marshall is the person to go to if you want to learn about paid marketing (Adwords, Facebook ads).
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  • Profile picture of the author collison
    My specialty is viral marketing. I know how to create viral content on YouTube
    The way you acquire customers is part of your brand. Clearly your customers like the model you are using and are happy to sign up to your list. Paid advertising could even harm you, it may alter the perception of your 'brand' which may be see as quirky, subversive , cool etc.

    By buying banner ads or using google adwords you will become just another corporate advertiser. You will be competing head to head in a new environment. You current model seems to work just fine. You have a relatively safe position in your niche.

    You can try paid ads, but be careful in changing a model which works well, and be careful not to dilute your contradict currently successful brand. To grow you could expand and improve your range of products and reinforce your position of strength in viral marketing, by adding different activities. Or continue viral marketing but diversiy the platforms you use such as other video sites not just youtube.
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  • Profile picture of the author Davids22
    People hear 'millions' and get excited.

    I've PM'ed you with my 2c. And no, I'm not looking to run your future advertising campaigns.

    Cheers
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  • Profile picture of the author Chris-
    As others are saying, if you are doing something that works, why try to do something different . . . why not keep doing more of what works. For example, find good affiliate programs and make viral videos to sell their products, as well as making other types of products of your own, or you could test different product areas using affiliate products, and the very best converting areas, make your own products for them too.

    If you are interested in creating viral videos as an affiliate for a genuinely exceptional product range (worth many millions), PM me

    Chris
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  • Profile picture of the author br06269
    The first step is to give me half

    Honestly though, I have no clue. good luck in your search!
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