Some general questions about my blog..

8 replies
How many articles should I have written before I begin to drive traffic to my site?

What products work best to entice a potential subscriber to subscribe?

Should one of the pages on my blog be a capture page?

Do i really need a paid theme?

Within the first ten emails should I offer affiliate products? Or just offer them free content?

Just some questions that I've been entertaining. Thanks in advance for the help =]
#blog #general #questions
  • Originally Posted by MrJoeRed View Post

    How many articles should I have written before I begin to drive traffic to my site?

    What products work best to entice a potential subscriber to subscribe?

    Should one of the pages on my blog be a capture page?

    Do i really need a paid theme?

    Within the first ten emails should I offer affiliate products? Or just offer them free content?

    Just some questions that I've been entertaining. Thanks in advance for the help =]
    I'm no expert, but writing a free ebook that is related to the products you are going to promote and related to the niche is best.

    Always try and give value within your blog and emails to build trust. This will make it easier to get them to buy. You can try and make them buy right off the bat as long as they feel that they will be getting value from what they buy and feel that they have already gotten value from the free content on your site and from the freebie that you gave to get them to opt in

    You don't necessarily need a paid theme for what you are trying to do in the beggining you could probably start off with a free theme.
    Signature
    {{ DiscussionBoard.errors[9483989].message }}
  • Profile picture of the author Self Made
    No promotion intended but check out my blog -> Lets Make Money Online Together | Internet Marketing On Steriods

    I paid for the theme, posting articles and implementing SEO is a good way to drive traffic. Just remember being constant is key.

    You do not need a capture page on your blog, but rather put an opt in form like I did at the front of my blog. I ask users to opt-in frequently as well. A good way to get people to opt-in is to give them free stuff related to your niche!! Everybody loves free stuff.

    I just started doing videos and posting them on Youtube that is good because Youtube is one of the largest search engines believe it or not and you will get traffic from there and you will be able to create a backlink!

    Offering value is the best thing! Keep your website fresh with content and try and help people!
    {{ DiscussionBoard.errors[9484041].message }}
  • Profile picture of the author Ben Holmes
    Originally Posted by MrJoeRed View Post

    How many articles should I have written before I begin to drive traffic to my site?
    Just have 3-5 articles so that people won't feel that it's a desert... you'd be better off with long articles, say 1,000-1,500 words for the first few articles... make them interesting with graphics & photos...

    Originally Posted by MrJoeRed View Post

    What products work best to entice a potential subscriber to subscribe?
    Couldn't answer that without knowing your niche. Ever heard of Maslow? Google him... that may give you some ideas... if you don't have a niche, then that is your starting point...

    Originally Posted by MrJoeRed View Post

    Should one of the pages on my blog be a capture page?
    Absolutely. Building a list is the best online business you can get into - it will make you immune to the whims of the search engines.

    Originally Posted by MrJoeRed View Post

    Do i really need a paid theme?
    No. I went with Genesis - simply because I can make it look like anything I want - and it's one of the fastest themes around. You should pay reasonable attention to the speed of your site, as that's one of the important considerations for getting traffic. If your site takes longer than about 2 seconds to load, you're going to be losing any traffic you get... there are plenty of good themes out there ... if you want something really powerful, try Atahualpa or Suffusion - both quite powerful and widely used. Content is far more important than the theme... if you have a lousy looking theme, but great content, visitors will come. I've seen really slick looking sites that had nothing on them to hold my interest.

    Originally Posted by MrJoeRed View Post

    Within the first ten emails should I offer affiliate products? Or just offer them free content? Just some questions that I've been entertaining. Thanks in advance for the help =]
    You should IMMEDIATELY offer them something to buy. A list must be 'trained' to expect you to sell - but you can do it in a friendly and helpful way... you can send an email or two describing a common problem in the niche - then send an email offering the solution you found... with an affiliate link.

    Another great tactic is to do your selling on your website, and simply refer people in the email series back to your website for more information... doing this will keep the 'selling pressure' out of emails, and keep your open rate high.

    These are just my thoughts... others may differ...
    {{ DiscussionBoard.errors[9484178].message }}
  • Profile picture of the author satvikpatel
    I think you should have published 4 to 5 blogs before begin to drive traffic on your blog.

    Educational, Informative and unique content that can help people is very effective to get a subscriber.

    I don't think that a paid theme requires for a blog. For a blog, the most important part is its content.

    I don't suggest to use and affiliate offer in your first emails. First serve your users then you can offer your services.

    I hope it will be useful for you.
    {{ DiscussionBoard.errors[9484463].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by MrJoeRed View Post

    How many articles should I have written before I begin to drive traffic to my site?
    I start with two or three. I always used to say "three or four" but I think "two or three" is closer to my reality, now. You get the idea, anyway: you don't need a lot, to make a start.

    I always have one article, on the landing page, which hasn't ever been published anywhere else, so that visitors who really want to read an article will find one that they can't possibly have read before.

    Originally Posted by MrJoeRed View Post

    What products work best to entice a potential subscriber to subscribe?
    Bad question, Joe.

    You shouldn't be thinking in terms of "what products work best to entice people to subscribe". You should be thinking in terms of "what works best to entice the people who are going to become the best future customers to subscribe".

    It's all about quality - not quantity.

    Don't be fooled into thinking "Well, that's pretty similar", or tell yourself "Well, that's what I meant, really". They're very, very different things, and the difference between them is hugely important, because it's the difference between a quality-driven approach and a quantity-driven one. And that's something it's really important to understand clearly before you start, because a "hidden assumption" or "subconscious assumption" that the biggest list will be the list that produces the biggest income would be deeply flawed and sometimes even quite difficult to recover from. So it's much more helpful to ask questions like "How can I use whatever I give people in exchange for their email address to serve my continuity process and to set my subscribers' expectations?" That would be a really good question.

    I don't think of whatever I give people in exchange for their email addresses as "a product" at all.

    I think of it as my method, as a marketer, of doing all these things (because there's not much income without doing them!).

    Originally Posted by MrJoeRed View Post

    Should one of the pages on my blog be a capture page?
    If you're an affiliate marketer, then the landing page needs to be an opt-in page, of some kind, because the primary purpose of your site/blog, the reason it exists, is "to collect the visitors' email addresses".

    Originally Posted by MrJoeRed View Post

    Do i really need a paid theme?
    Surely not? (I've never used one).

    Originally Posted by MrJoeRed View Post

    Within the first ten emails should I offer affiliate products?
    Yes; I think 10 emails is probably too long to wait for the first product promotion. You're right not to want to start too quickly, of course. I normally put a promotion in the third/fourth email, something like that.

    For me, in all my niches, "promoting too quickly" is a huge mistake. It feels good, at the time, because you get some very fast sales from it, but it's all fallacious reasoning, really. Here's the point: the people who will buy immediately will buy a few days later anyway, so you're not gaining anything from a fast promotion: what you're doing is immediately cutting the future open-rate by about 20-40% by looking "just like any other marketer", and in the long run (and in a business, the long run is the run that matters) that has a hugely negative impact on your income.

    It's very closely related to the "quality vs quantity" issue, but this one is the "quality vs speed" issue.

    Here are 6 threads which may really help you a lot, between them, (this last question, above, is kind of discussed in the second) ...

    What are the essential things to know about list building?

    Lists: How Long to Presell - Averages

    Where to get reports to give away on opt in page?

    Website or squeeze page

    Autoresponders vs. Broadcasts

    Sick of Emails Not Being Opened?



    .
    {{ DiscussionBoard.errors[9485022].message }}
    • Profile picture of the author MrJoeRed
      You're an amazing resource Alexa =] Thank you so much for all the help, you've been brilliant!
      {{ DiscussionBoard.errors[9485519].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by MrJoeRed View Post

      How many articles should I have written before I begin to drive traffic to my site?
      I like to have three or four, including one on the landing page (usually the home page) that is only available on that page. I also like to provide one "links" post with my commentary, linking to serious authority pages.

      Originally Posted by MrJoeRed View Post

      What products work best to entice a potential subscriber to subscribe?
      Lexi nailed it, so I'm just going to repeat her answer:

      You shouldn't be thinking in terms of "what products work best to entice people to subscribe". You should be thinking in terms of "what works best to entice the people who are going to become the best future customers to subscribe".
      I'll extend that to say that whatever you offer should also act to filter out people who won't become your best customers.

      Originally Posted by MrJoeRed View Post

      Should one of the pages on my blog be a capture page?
      You need at least one, and as time goes on, probably several.

      Lexi mentioned a continuity process. What that means is that each step in the process from initial exposure through the landing page, freebie, and emails should quite naturally lead from one to the next to the next.

      If you land an article in a weekly paper on growing strawberries, for example, the landing page should have something to do with growing berries, as should the opt-in freebie and at least the beginning of the email sequence.

      If they click your link expecting more content centered around growing berries and find a freebie about growing medical marijuana as a cash crop, there's a serious disconnect.

      Originally Posted by MrJoeRed View Post

      Do i really need a paid theme?
      No. You need a theme that allows you to customize it a bit. Beyond that, all you need is a theme that is fast, clean, easy to navigate and responsive to screen size. When I saw what some of my sites looked like on a 7" tablet, I immediately went hunting for a new theme.

      Originally Posted by MrJoeRed View Post

      Within the first ten emails should I offer affiliate products? Or just offer them free content?
      If you offer products too early or push too hard, you lose people. Within the first ten emails, I might have two serious recommendations. I'll also sprinkle links casually throughout some of the other content.

      Let's say the topic is screen capture videos. I'd likely link to a free online resource, an open source standalone product, and a paid product. The link to the paid product would be an affiliate link.

      One word of advice - don't try to hide the fact that you use affiliate links. People aren't stupid, no matter how much effort some will put into convincing you otherwise.

      Somewhere in the first get-to-know-you email, I'll mention that some of the links to paid products will be affiliate links, and that if they buy something after following those links, I earn a referral fee. I also mention that a) the fee doesn't change the price they pay, except when I can arrange a coupon or discount for my subscribers, b) I would recommend the product even without the affiliate link, and c) affiliates are often given advance notice of discounts and special offers.
      {{ DiscussionBoard.errors[9485542].message }}
  • Profile picture of the author ryanbiddulph
    Hi Joe,

    Bula from Savusavu, Fiji! As a guy who Blogs from Paradise, congrats on starting a new blog.

    1: Start publishing today. Write your first post, publish it and go live. Starting your blog, and gaining real world experience, counts more than anything else I could tell you.

    2: A free eBook works awesome. Preferably, one you've written. I'd write a chapter every few days. You can have 15 chapters in a month. For people go subscribe, you want to give them someone you've created, yourself, to gain their trust.

    3: No. If the content is good, topical, totally relevant, and just plain serves your ideal reader, people will subscribe.

    4: Yes, 10 times over.Or, if it's free, make sure it's super clean, like my theme. Include PLENTY of whitespace, and focus on creating really, really, really in depth content.....forget the money making bit for the first 2 to 3 weeks. No ads. No products. That screws with 99.9% of all blogger's creativity, worrying about outcomes, like making money.

    5: Your call, but until I know Joe Brown absolutely delivers, like 800 word posts, or 1500 word posts, and really knocks my socks off, I probably ain't buying Seriously, you can start selling a few emails in, but only with a few sentences at the end of the post. 98% of the post should be solving problems, then follow with your call to action.

    All the best dude. I'm sharing these tips from my experience, and since I'm writing from Savusavu, Fiji, things worked out OK for me.

    Enjoy.

    Ryan
    Signature
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[9486251].message }}

Trending Topics