What are some good angles for getting 40+ adults attracted to a 40+ dating site?

5 replies
I'm trying to run an offer that promotes a mature, 40+ dating website through POF traffic. I feel like most people who try and target the older people go with the angle of "date a young hottie" or "find a man who'll take you back to his youth". Here I'm trying to attract old people to old people..i'm thinking I'd have to use marriage, kids and stuff as angles? Any other ideas? Thanks
#adults #angles #attracted #dating #good #site
  • Profile picture of the author alvinhy
    Most likely that audience would want a stable marriage and family?
    So maybe emphasise on stable marriage and what can they provide to the opposite sex?
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    • Profile picture of the author positivenegative
      Originally Posted by timrodriguez View Post

      I'm trying to run an offer that promotes a mature, 40+ dating website through POF traffic. I feel like most people who try and target the older people go with the angle of "date a young hottie" or "find a man who'll take you back to his youth"
      Firstly, POF is probably not the best platform to advertise a "mature" dating site. There's a myriad of other innovative means of advertising and attracting your target audience without the competition of the world's largest dating site.

      Secondly, whatever "angle" you believe others go on, it's not "dating a hottie" that the genuine members you're seeking to attract are looking for. It's companionship.

      Originally Posted by timrodriguez View Post

      Here I'm trying to attract old people to old people.
      Since when have over 40's been "old people"? You're highly unlikely to entice the right calibre of person to enlist as a member on your site if you give out that impression.


      Originally Posted by timrodriguez View Post

      i'm thinking I'd have to use marriage, kids and stuff as angles?
      Originally Posted by alvinhy View Post

      So maybe emphasise on stable marriage and what can they provide to the opposite sex?
      For most mature people over 40, the last thing they want is to be considering marriage and children. The majority will have been there, done that, and have the teeshirt . . . some more than once.

      As I mentioned before, what the older dating audience are seeking is companionship - together with trust, reliability and honesty. If you concentrate on these attributes in your marketing then you won't go far wrong.

      Picture, if you will, your 40-something woman who already has adult children, and probably grand-children. She's had a lifetime of bringing up children, maybe working as well, and possibly done the majority of it single-handedly. She hardly wants to jump into marriage again, but will be looking to date, enjoy some male companionship without any pressures, and most importantly meet someone she can trust. Anything else is a bonus.

      Picture, if you will, your 40-something man who, again, probably has adult children, and probably grand-children. I know for a fact that hardly any will be looking for marriage again. Sure, some would love a "dolly bird" to massage their ego, but the vast majority will be seeking a steady companionship in a stable relationship.

      When you get towards middle-age, looks cease to be as important as they were when you were young. Your marketing angle should be towards the companionship angle, NOT marriage.

      Good advertising methods are:

      Posters/leaflets on notice boards in staff rooms or canteens in . . .

      Supermarkets
      Banks/Building Societies
      Factories
      Offices
      and 1,001 other busy places where lots of people work.

      It's cheap to do, and if you get a solitary member a year from each leaflet or poster you've put out, then if you've distributed 1,000 you have 1,000 members.

      There are dozens of other clever marketing ploys you can utilise. It's just a matter of thinking out of the box.

      Good luck.
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      • Profile picture of the author JohnMcCabe
        positivenegative nailed it.

        Yes, there are some out there looking to play sugar daddy to a young hottie, but they aren't your market.

        Going beyond the forty-somethings to the retiree generation (65+), marriage is also the last thing on their minds. I'm in Florida, one of the retirement capitals of the USA. I don't care enough to research the actual number (buy you might), but I'd say there are more "old people" living together without benefit of marriage than younger ones.

        Why?

        First, by this stage of life, both men and women have been around the block a few times and likely have their own money. And those on Social Security are actually have a disincentive to marry - it screws up their Social Security benefits.

        One more clue for you. Refer to someone forty-plus as "old" and you'll lose them. I'm in my mid-fifties and I don't see myself as old. I don't feel old. So don't try to tell me I'm old.

        A much better approach would be to promote the service in terms of connecting people with similar interests and life experience.
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        • Profile picture of the author millionairesandie
          I'm over 40 & I'm NOT OLD! Most folks in that age group also don't feel that they're old. Heck, I know folks in their 70s & 80s who are more active than "young" people. So don't insult your target audience.

          Angle marriage for *some* not all. Some do want to get married others want someone to be with long term, whether it's dating for a good while or end up living together. Like John said, for some getting married actually HURTS their financial picture but they still want someone to come home to at night. So for them "shacking up" maybe their plan.

          Many in their 40s are grandparents (heck, some in their 30s) so kids is not an angle. And at that age, even if they've never had children, it's less & less a priority. Women often find it harder to get pregnant as they get closer & closer to menopause. If they manage to get pregnant with or without medical intervention, there are other medical factors that can affect the pregnancy and/or baby. I went to college with a guy who had older parents & he resented it because they (especially his dad) were too old to really play & bond with him.

          And with the kids angle, it's not always a priority with the younger crowd. I know a lot of young people who DON'T want kids & many who want to grow & establish their careers before they even think about kids. So even with younger people. get married & have tons of babies isn't always a hook for them.

          Also agree with John, approach it as a "make a new friend who also likes (blank) & who knows what can happen" site vs. "you're old & desperate meet other old & desperate people" site.
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  • Profile picture of the author Flyingpig7
    Steady on Tim I'm not old just newly middle aged anyway people my age still do marathons so none of that, when I'm 80 I might consider myself old dancing away on Ibiza ;-]

    Have you considered that a lot of People over 40 might be more interested in companionship seeking this later on in life. (Just read postitivenegative and I agree with him).Sure some will be looking for the err usual thing but children and having a family is not usually on the agenda. After all the attitude amongst the divorced women that I know of and have met is, "been there done that now I just want to have fun and friendship."
    The other thing is security.The security of having another in the house be it a Man or Woman so you're not alone, or paying for one, combining your assets sharing things, memories, holidays, hobbies you get the picture. A lot of women do set store by this there is also the security when feeling threatened that a man you trust is around nearby.

    It is rarer for people over 40 to be seeking 1st marriages and setting up a family for the first time yes you do hear about it but it's not the norm.

    I notice that you appear to be fixated on blokes looking for a hottie you do realize that some woman, I personally know of 2 who are cougars; not that they go out to seek a hottie, with a six pack ,it turned out that they had a lot in common.That in the 21st century works both ways ;-)

    Hope the thread has given you some food for thought looking at it from both genders.
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    Have a great day

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