You're launching a new site... how are you planning to promote it?

{side note} I forgot what the heck I came here for ... got involved with another thread practicing with a fancy signature tool the OP recommended. Am I easily distracted, do you think?

Anyway, here's my real question and I hope someone who has gone through the process can provide a detailed plan of attack.

I'm about to launch a new PLR web site... 2 actually. In the past when opening a new site, I haven't thought much about the promotion side until well after it was launched. And then, it was a scattered approach that didn't really bring good results... because the site AND the marketing ended up being disorganized and unfocused.

This time, I have a much more organized plan for the sites themselves and before I waste time , I want to put together a well-organized promotion campaign that will be the most effective.

We know there are things like article marketing, social bookmarking, ad swaps and the like, but if you don't have a plan, you can jump around from one to the other and perhaps discover well down the road that not all of them are going to help much.

So how do you determine the best promotional plan for a new site, when it's a new niche / theme and you have no market tests yet to refer to?

Of course, you want the site to get off the ground quickly and start paying for itself equally fast and you can only do that with the right marketing.

If you were putting together a marketing campaign for a new PLR site, how would you proceed? (or for any other kind of new site)

If you needed it to start making money in a hurry, how would you make it happen?

Thanks.

Sylvia