17 replies
I'm making an online course, what would be better for it to be Video or Text based?
#video
  • Profile picture of the author DoubleOhDave
    People learn in different ways and those who like text a lot tend to hate video (no patience for waiting on something they could have skimmed in a few minutes) and vice versa (Not enough visual stuff in text).

    So - do both. Make the video first then it's easier to do the text - just do a transcript of the video!
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  • Profile picture of the author NatesMarketing
    Another vote for both.

    I personally like video...but, I also like to be able to skim through a writing.
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  • Profile picture of the author Christian Swift
    Hi Steppin,

    A Video course has a MUCH higher perceived value that a text based course - so if you want to command higher prices, then I would suggest that.

    Also, much more people seem to stick with video courses longer than text based ones... I think it's because they are more engaging.

    You can always get the videos transcribed to give EVEN MORE value to your customers!

    Christian
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  • Profile picture of the author WillR
    It always depends on the content. There's no one size fits all.

    Different content is best presented in different ways.
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  • Profile picture of the author cyberzolo
    Video. It is more interactive and keeps the person engaged. Make sure your video is not too long though.
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    • Profile picture of the author Tuxxin
      Both would require more attention, just ensure you use HTML5 embedded videos to ensure it works across all devices.
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  • Profile picture of the author mialove
    Both.
    For me, it's very important to have a text version as well.

    Don't do video that are to long. It's piss many people off, and it's really not necessary, no filler, just an important stuff.
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  • Profile picture of the author alvinhy
    I would go for both.
    Videos allow a better relationship with your readers and text base is there for support.

    I use Wistia to host my videos as it also gives me analytics what people watch and where they stop watching, so I can constantly improve my videos.
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  • Profile picture of the author jemacb
    Do Both if you can (have the facilities that is). Also, you need to look closely at the content that you are trying to produce. Does it scream 'READ ME'? OR "LOOK AT ME"?

    I personally read a lot. But even though I read a lot, I am still a very visual human being. So I prefer video.

    And in my opinion, we tend to remember visual events and activities more than textual based ones. At least that is my experience.
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  • Profile picture of the author Steppin
    Thank you for your help..

    visiting most courses online it's all video also..

    but both isn't a bad Idea...
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  • Profile picture of the author Barry Unruh
    I'm always curious about a statement I'm seeing in this thread.

    Make the video, and then do a transcript to add value.

    I always wonder if it really should not be....Create an excellent written course to focus your thoughts, and then create videos to add value.

    You are already creating an outline of what you want to say. You are preparing a basic script. You could easily create the guide first and use it as the basis for your videos, instead of the opposite.

    To me, that sounds like the higher value proposition. Transcripts do not always come across as clearly as when they were produced on video, since intonations are lost.
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  • Profile picture of the author extrememan
    Go with video.. You can create more engagement and much easier to create tutorial videos for people to digest.
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  • Profile picture of the author Marco Moeschter
    It depends what's easier for you! For me for example I'm not a native speaker and making videos are always easier than writing a whole course. So do the thing what fit's you best and if you like both then do both to provide more value!
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  • Profile picture of the author Nino
    My 2 cents: for doing the videos you need to have the text, so to organize it into text files too, won't take more than a few hours after doing the videos.

    So the real question should be text or both? Which means does video training worth the time and effort? Well, the value of video, as some have stated above, it's waaay higher than a couple of pdfs...which brings us to:

    Final answer: both ( in a world of scarce converting traffic you want to get the most bang for your buck, that's why you need higher prices, also justified by the fact that's a video course)
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    • Profile picture of the author Steppin
      Originally Posted by Nino View Post

      My 2 cents: for doing the videos you need to have the text, so to organize it into text files too, won't take more than a few hours after doing the videos.

      So the real question should be text or both? Which means does video training worth the time and effort? Well, the value of video, as some have stated above, it's waaay higher than a couple of pdfs...which brings us to:

      Final answer: both ( in a world of scarce converting traffic you want to get the most bang for your buck, that's why you need higher prices, also justified by the fact that's a video course)
      Hey Nino, I was thinking the same thing...
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  • Profile picture of the author bogomil22
    My suggestion for you is to also offer the audio of your video course and the presentation in pdf format. There are so many different types of people out there and you can't know what all of them like, so you should try to seduce all of them, if you want more sales and happy customers.
    This is my opinion.
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  • Profile picture of the author 8485marketing
    If you have an audience already, then ask them first, just run a quick survey.
    Personally, I create video, audio and text based training.
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