Tweak on Solo Ad Landing Pages Earn Me Hundreds More Per Ad in Leads and Sales.......

Generally speaking, here's what I do with solo traffic..... and what most others do with theirs as well. Nothing earth shattering or "secret" here I know.

1. A squeeze page to get an optin
2. After opt in, they get the OTO

NOW HERES WHERE THIS GETS DIFFERENT AND POWERFUL....

I have Facebook advertiser codes in both the squeeze page and OTO page.

What it does.....

If they don't opt-in.

They're added into a "custom audience" in my Facebook advertising account of people who visited the squeeze page from a solo ad but DID NOT OPT IN.

We can then push specific ads at them UNTIL THEY OPTIN.

If they then optin..... just like with the solo ad. They see the OTO. If they buy, cool. We just got a lead and sale from someone who would have been long gone..... had it not been for retargeting

If they optin but DONT BUY... (either from the solo itself OR the retargeting campaign above).....

The OTO sales page has "regathering code" in it, too. Anyone who visits the OTO page but doesn't buy, gets added to a custom audience for that.

We can then push different ads and offers at them until they buy.

The Bottom Line?

If you're not using retargeting with your solo traffic, now is the time to start.

You can essentially "follow them around" with your offers until they optin, buy..... or both