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Would you create websites using Brand names or product names in the domain?

by Charles Washington
10 replies
Is it bad to create websites with a brand name or product name in the domain name?
ex: memorexdiskkeeperreviews.com and link the product in the content of the site to a Commission Junction Store with my affiliate ID.

If I am using the site to drive traffic to a site that sells their product, wouldnt that help them?
#brand #createwebsites #names #product
  • Profile picture of the author Charles Washington
    Any advice?
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  • Profile picture of the author grover69
    I would love to know the answer to this as well. Always seems kind of risky.
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  • Profile picture of the author rhelaine
    sure way to receive a lettre with a big lawyer firm name on it.
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  • Profile picture of the author KevinBrown
    I registered a domain, which happened to include a well-known IM name. I got an email within a few hours, saying I should not use it. I have complied, of course.

    So I'm doubly surprised that WordPress, Google etc does not seem to take action on this infringement.

    I have products which would probably sell much better with a trademark in the name.. But I'm not inclined to go down this route. Has the game has changed?
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  • Profile picture of the author Charles Washington
    But using the example in the OP, wouldnt companies in turn make more sales? For instance, buyjohndeeretractor.com with affiliate links to sites selling John Deere products would actually increase John Deere's sales...right? Therefore if a site was created to promote a brand, wouldnt that brand benefit from a greater web presence and more sale?
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  • Profile picture of the author davezan
    Originally Posted by Charles Montgomery View Post

    with my affiliate ID.
    Especially if you're an affiliate for that company, read their affiliate agreement.
    Some don't allow use of domain names bearing their trademark for promoting,
    and they alone decide how to benefit from it.
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    David

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    • Profile picture of the author Charles Washington
      Originally Posted by davezan View Post

      Especially if you're an affiliate for that company, read their affiliate agreement.
      Some don't allow use of domain names bearing their trademark for promoting,
      and they alone decide how to benefit from it.
      That's too bad. There are some good available domain names that I could use for amazon sites that include manufacturer name.
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      • Profile picture of the author bemore
        A lot of them don't want you to use their name, and it's usually stated in the TOS. In the instance of buyjohndeertracktor.com, they might see it as they would have made the sale anyway, without having to pay you a portion as commission. Plus, the john deere dealerships may not be happy that they've paid in a big way to affiliate with the company, but they're being undermined by other people that really have no vested interest in the business.

        Some will allow it but may not allow you to use it in PPC, for instance. It depends on the company. But it seems like there are enough people that do it to suggest that it's probably ok in some cases. Many that don't allow it have no affiliate program.

        I think it lends more exclusivity to them and also protects their partners that have paid a premium to be associated with them. Imagine, thousands of normal everyday people selling a brand name might actually lower it's perceived value in the marketplace. If they start scamming the customers, there's no accountability and the company brand ultimately suffers. Seems to make sense for physical businesses.

        On the other hand, one would think that the more affiliates, the more sales. Ultimately better for the company. But like I said, I think the highly branded company wants the exclusivity factor present. Just my two cents. I'll be waiting to hear from the serious domainers out there as this has been a question for me for awhile. Take care. P
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