Do more pages or blog posts equal more traffic?

40 replies
According to an Entrepreneur magazine article (August 2011), sites with 401-1000 pages get six times the traffic than those with only 51-100 pages.

With that in mind, one of my major frustrations with site owners and bloggers is how they will talk about having lots of 'great content' and then it turns out they only have a few dozen pages up on site, only some of which are articles. And, yet they want to know why the site is either not profitable or has low traffic.

Just from my perspective, I would view, "lots of great content" as many lengthy info-rich pages that actually contribute to the site user's experience in a positive way. And, we're possibly talking about hundreds of pages, covering every facet of the chosen niche, not just a few dozen. This type of high quality article archive might take a few years to generate, assuming you are doing all the writing for yourself.

However, it could be a worthwhile investment of time considering more pages equals more traffic.

Imagine how much greater the income from a 1000 page website would be versus one that only has a dozen pages.

In your view, do more pages/posts equal more traffic?
#blog #equal #pages #posts #traffic
  • Profile picture of the author artflair
    Originally Posted by JohnnyPlan View Post

    In your view, do more pages/posts equal more traffic?
    Yes, definitely! You'll start ranking for a lot of different long tailed keywords you didn't even think about ranking for in the first place!
    Of course creating so many pages on a blog takes time but I don't think anyone made money with a blog overnight... It is a process.
    Art
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    • Profile picture of the author redeye paradigm
      All things being equal yes the larger site will get more traffic. But a large site with short low quality (or spun) articles can expect to get a lot less than a small site with great content.

      Similarly large websites survive on long tail keywords that may not get a lot of searches (I'm talking solely search engine traffic here) but a small site with great content with articles that are the front page in the SERPS could end up getting more (targeted) traffic.

      But the larger site will fare better in non SERP traffic because it more people will be talking about it online, there are more articles to like, share and link to. It will organically build a reputation that will lead to return visitors and subscribers wanting to keep up to date with your blog.

      In terms of traffic long tail keywords are somewhat targeted, shorter keywords are more targeted but it's the return visitors who live off your every word that you should strive for if you are creating a blog as thats where the money is.
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      • Profile picture of the author Robert Brown1
        I agree to you.
        Originally Posted by redeye paradigm View Post

        All things being equal yes the larger site will get more traffic. But a large site with short low quality (or spun) articles can expect to get a lot less than a small site with great content.

        Similarly large websites survive on long tail keywords that may not get a lot of searches (I'm talking solely search engine traffic here) but a small site with great content with articles that are the front page in the SERPS could end up getting more (targeted) traffic.

        But the larger site will fare better in non SERP traffic because it more people will be talking about it online, there are more articles to like, share and link to. It will organically build a reputation that will lead to return visitors and subscribers wanting to keep up to date with your blog.

        In terms of traffic long tail keywords are somewhat targeted, shorter keywords are more targeted but it's the return visitors who live off your every word that you should strive for if you are creating a blog as thats where the money is.
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  • Profile picture of the author Kerryrus
    I guess it does, but like anything that takes time.

    In the early days bloggers outreach will be an important contribution for traffic.

    Then, as your site ages, it'll naturally start to rank in Google's search results - even more so if you target niche related keywords where possible.

    I'll be celebrating my first full year blogging this month. Organic traffic is my number one traffic source...but...referral traffic from blogger outreach is MUCH more engaged than search traffic.

    I believe it's important to Google proof your business - especially with all the changes Google makes to it's algorithm.
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  • Johnny,

    Originally Posted by JohnnyPlan View Post

    In your view, do more pages/posts equal more traffic?
    If you're talking about organic search traffic, then my answer is most likely, mainly because of the reason that Art mentioned above; and

    If you're talking about other sources of traffic, then my answer is not necessarily, because a company with a 50-page or so website + more than enough annual advertising budget + expert resource associates in certain areas may get better traffic numbers than a company with a 5,000-page or so website but with neitehr significant annual advertising budget nor any expert resource associate in any relevant area, i.e. Google Adwords / Bing search and display PPC and Facebook PPC / PPM, other forms of paid advertising like Youtube advertising and Twitter advertising and LinkedIn advertising and private ad banner and advertorial placements in heavily trafficked top ranking sites / blogs / social communities relevant to your niche, and PR distribution campaigns among other online and offline traffic generation methods...
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  • Profile picture of the author origin
    Ditto all of the above + remember Google ranks PAGES not websites. So the more keyword targeted pages you have on your website the more individual opportunities you have to rank in google and that = more traffic.
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    • Profile picture of the author Erquilon
      Originally Posted by origin View Post

      Ditto all of the above + remember Google ranks PAGES not websites. So the more keyword targeted pages you have on your website the more individual opportunities you have to rank in google and that = more traffic.
      I totally agree with you. I want to add that it's also a (very) good idea to link those page together with a good internal link structure within your website. Within the articles/blogposts, add links that point to other relevant articles/blogposts on your website.

      This will both benefit the user experience and the ranking of those pages in the SERP's. A great example of this is Wikipedia.
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  • Profile picture of the author Richard HAN
    Logically, more pages WITH themed content should get you more organic traffic when compared to sites with lesser pages. With themed content, not only will you rank for keywords that you're targeting, it's also possible that your pages will capture traffic searching for long tail keywords that you might have not "thought" of, when writing your site content.
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  • Profile picture of the author kayfrank
    With good quality content, then yes - over time. It won't be instant. The problem is that people want it NOW - they want 400 pages straight away and of course it takes months if not years for that to happen depending on the time available to you or your budget.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by JohnnyPlan View Post

    In your view, do more pages/posts equal more traffic?
    Not really.

    Why would they?

    Maybe technically, a very little bit, but not "meaningfully".

    To all intents and purposes, the only traffic that publishing content just on your own site can ever bring you, really, is a bit of gradual, eventual search-engine traffic - and that's of terribly limited value to most of us, most of the time. (And we all know, really, that most of the huge majority of people who "fail", in internet marketing, are indeed exactly the people who have depended on it, aren't they? ).

    Yes, you can argue that more content on your site is more likely to increase your traffic than to reduce it, and that's doubtless technically true, but the helpful and honest answer is just "no", really: increasing your site's content is simply not, in itself, a traffic-generating plan worth talking about, for most marketers, most of the time. (Again, "why should it be?" And "who ever said it was?" ).

    .
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  • Profile picture of the author RnGWriter
    Originally Posted by JohnnyPlan View Post

    In your view, do more pages/posts equal more traffic?
    On a very technical level, I guess increased number of pages would be an organic indicator on the age/authority of the blog in question. However, I do not think that it should be the main focus of the blogger to be publishing content that is of no value to their readers.

    Build a sold strategy and stick to it for a couple of months. Getting a blog up and running is not a walk in the park, even in the narrowest of niches. I know that you will get a lot of the "SEO and Facebook" is the way to go sort of advise, but it is not going to happen soon unless you do it organically.

    I would personally suggest that you read these two extremely useful posts to get started, or to forward them to a client who is struggling getting traffic for their blog.

    OkDork: How to Create Great Content That Drives Traffic
    Kikolani: 32 Experts Share Their Best Blog Post Promotion Tips
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  • Profile picture of the author alimoslehi
    i don't believe in that.
    1. if you have a website/blog with only 100 posts , you can get traffic
    2. quantity is not important, useful is important.
    3. your useful posts will be share by visitors
    4. its depend on your strategy, "how is your plan and your marketing plan, how are you using social media
    5. also are you active user in reddit or not and so many other things
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  • Profile picture of the author Tom Addams
    Without question, yes!

    I will say this, though, viral content creation can level the playing field. Will give you an example. A few years back I put together a humour site. We're going strong today, writers on staff, regular freelance submissions, but back then - and like all sites - we started out with one article, and then another, and so forth. Well, one of my passions in life is content marketing, and getting that content to go viral. One of our original articles (not written by me, dammit!) received over 2 million views in the first week, and that surpassed the views of other sites I own with hundreds of pages.

    That being said, I would only need to look at my stats to see that, overall, both yourself and the article are 100% spot on.
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    • Profile picture of the author Frank Donovan
      Originally Posted by Get Rich Methods View Post

      Without question, yes!
      Not so. There are several caveats, some of which have been touched on in this thread. The only thing that's without question is that more pages or blog posts will equal a larger website.

      And, as a general point, it's not too wise to take three-year-old SEO advice.


      ..
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      • Profile picture of the author Tom Addams
        Originally Posted by Frank Donovan View Post

        Not so. There are several caveats, some of which have been touched on in this thread. The only thing that's without question is that more pages or blog posts will equal a larger website.

        And, as a general point, it's not too wise to take three-year-old SEO advice.


        ..
        Tell you what, Frank.

        I'll build a site with 10,000 articles. You build a site with 10 articles.

        Shall we see who has more traffic?

        As my reply above clearly points out: the general rule is more content equals more traffic, but there are exceptions to the rule, more numerous in fact than I expanded upon in my reply.

        But I stand by what I stated. And, even without relying on my portfolio of sites, and the plethora of accompanying statistics, what we are talking about is basic common knowledge.
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        • Profile picture of the author Frank Donovan
          Originally Posted by Get Rich Methods View Post

          Tell you what, Frank.

          I'll build a site with 10,000 articles. You build a site with 10 articles.

          Shall we see who has more traffic?
          That wouldn't prove anything. I could show you sites with 50 pages that attract more visitors than those with 100 or more pages.

          As my reply above clearly points out: the general rule is more content equals more traffic, but there are exceptions to the rule, more numerous in fact than I expanded upon in my reply.
          So, not "without question", then.

          But I stand by what I stated. And, even without relying on my portfolio of sites, and the plethora of accompanying statistics, what we are talking about is basic common knowledge.
          Not sure what you're describing as "basic common knowledge", but the notion that more pages equals more traffic requires too many qualifications to fit that description.


          Frank
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Get Rich Methods View Post

          I'll build a site with 10,000 articles. You build a site with 10 articles.

          Shall we see who has more traffic?
          You will have more traffic, if you do nothing else to either site. Nobody's really disputing that.

          But it's not realistic, for most people, to do a site with 10,000 articles, and this is actually the concealed point: to demonstrate that "more pages means more traffic" you have to do something that's a reductio ad absurdum, that nobody in their right mind would want to do, just to prove the point. It doesn't signify anything, and although it's technically true (which - again - nobody is really disputing) it isn't useful or helpful to anyone, because the only extra traffic will be eventual, gradual search-engine traffic which (to most marketers, most of the time) has such a low value that it's not even worthy of serious conversation.

          And, to be fair, you know as well as I do, as we all do, that the people who rely on that as a traffic-generation technique are overwhelmingly among internet marketing's "failures" (however you define that).

          So although technically what you say is perfectly true and correct, in the real world, in income terms, it doesn't really mean anything. This is my contention, anyway.

          The important point to get across to people, here, is that (although what you say is doubtless valid) "more content just on their own site" isn't in itself a traffic-generation technique of any value, to most marketers, most of the time.

          This is something hugely misunderstood by beginners and other aspiring marketers, which is why people like you and I should be clarifying here, again and again, that publishing content on your own site only is not, per se, a valid traffic-generation method for an internet marketing business (as most people asking about it understand the term "internet marketing business").

          I've been scratching my head for the last 6 years, every time someone here starts off one of those "What am I doing wrong?" threads explaining how much content they've put on their own site and how concerned they are that they still haven't got any real traffic worth talking about; every time I read this stuff (and, as they say, "it only happens all the time"!) I'm thinking to myself something like "Well, why did you imagine that making a huge number of blog posts was somehow, magically, going to bring you so much significant traffic? Find the person who told you that it would, and throw rotten fruit at them, and I'll happily provide all the fruit if - as is likely - you can't afford to buy it yourself!" This is what I want to say to them, all the time (though I'm usually far too tactful and polite actually to say it, of course).

          .
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  • Profile picture of the author NK
    More pages doesn't equal more traffic. It just means you have more bases covered.

    It's like if you put a fly paper on a table, and you caught 1 fly, does that if you've placed 100 papers you will catch 100 flies? You might catch a few more, but probably 90% would be without a catch.

    And this isn't even the full story yet. We're only assuming that you're comparing traffic coming from search engines. Throw in social media presence and paid traffic and it becomes a completely different game once more.
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  • Profile picture of the author Brent Stangel
    I'll build a site with 10,000 articles. You build a site with 10 articles.

    Shall we see who has more traffic?
    No possible way to predict...maybe the ever so fickle G won't like your 10,000 pager for some inexplicable reason and not even index the sucker.

    SEO people are so funny sometimes.
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  • Profile picture of the author bogomil22
    I think that more unique and valuable content means more traffic. In some cases, you can have a lot of pages with less content and with less valuable information, which leads to less visits. People and Google also, want interesting and engaging content, not only SEO optimized posts. So, don't try to seduce Google, try to seduce your visitors and this will lead to more likes, more shares and more traffic. As you know, these days social websites deliver a lot of traffic and you should use this situation. That's why it is a must to have social sharing options in your webpage.
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  • Profile picture of the author Tom Addams
    Folks . . .

    On a daily basis, across over 100 sites, and with XX,XXX,XXX daily visitors, I'll keep adding vast quantities of what people and search engines and social networks want: high-quality content.

    You do it your way.
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  • Profile picture of the author AuthorityBuilder
    I think it's true but should be tweaked a little "More info-rich pages equal more traffic with promotion". There may be 1000s of pages in a blog but if they are worthless and not SOLVING the problems of their readers, giving them practical solutions, it's useless and traffic will not exist, even if the blogger works hard on bringing traffic.
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  • Profile picture of the author Sarevok
    I remember during summer 2013, I blogged daily, and my blog traffic septupled as a result.

    :]

    My private statistics, so they don't mean anything to you.

    My hypothesis? Creating daily content is worth it in droves if you focus on promoting your content. The biggest chore, is creating content worth reading on the daily. (Almost impossible).

    Just my $.02
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    • Profile picture of the author NobleSavage
      From my stats I get traffic when I add new content then it dies down. If you are only adding content that is pretty stupid. You need to combine content with all the myriad other methods discussed on the forum.
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  • Profile picture of the author miklanderson2
    More content may equal more traffic if all of the stars align and Google decides to place you where your pages will be found. That traffic may or may not convert and it probably won't be as targeted as most marketers would prefer it to be.

    If you're making your money via Adsense or are otherwise getting paid for views and/or clicks, more content may indeed equate to more money, but you're largely dependent on the whims of Google. Every time there's an algorithm change you'll see countless people here and on other marketing sites complaining about losing years of hard work climbing the SERPs.

    Quite a few years ago now, I had a handful of Adsense and Amazon Affiliate sites that were beginning to make decent money. The more articles I posted, the more I made. Then, one of the Google animal updates destroyed my rankings and now I'm lucky to make a dollar a day off those sites. Luckily, I wasn't relying on the money those sites were making me like many others who lost everything because of the same update.

    Now that I'm driving paid traffic to my sites, I'll take a targeted page with 10 to 20 highly-optimized articles over one with 1,000 weak articles designed to draw in search engine traffic.
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    • Profile picture of the author Tom Addams
      Originally Posted by miklanderson2 View Post

      More content may equal more traffic if all of the stars align and Google decides to place you where your pages will be found. That traffic may or may not convert and it probably won't be as targeted as most marketers would prefer it to be.

      If you're making your money via Adsense or are otherwise getting paid for views and/or clicks, more content may indeed equate to more money, but you're largely dependent on the whims of Google. Every time there's an algorithm change you'll see countless people here and on other marketing sites complaining about losing years of hard work climbing the SERPs.

      Quite a few years ago now, I had a handful of Adsense and Amazon Affiliate sites that were beginning to make decent money. The more articles I posted, the more I made. Then, one of the Google animal updates destroyed my rankings and now I'm lucky to make a dollar a day off those sites. Luckily, I wasn't relying on the money those sites were making me like many others who lost everything because of the same update.

      Now that I'm driving paid traffic to my sites, I'll take a targeted page with 10 to 20 highly-optimized articles over one with 1,000 weak articles designed to draw in search engine traffic.
      There's a lot I agree with here. I'll just add, though, that relying on Google for your traffic, heck, even thinking about it most of the time, is . . . well, limiting. The real power to embrace and utilize - in my opinion, anyway - is social. There was a time when I lived and breathed SEO. And, despite popular opinion, I really do see SEO as having become easier than ever, brought about by many of the algo changes that so many SEOs complain about. I don't want to simplify too much, but I also don't want to write a dissertation on the subject, so I'll just say that if you're putting out worthwhile, helpful, mufti-faceted content, with viral potential, you're pretty much doing all the SEO you need to do. Can more be done? Sure. Does more need to be done? Not really, no.
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  • Profile picture of the author MWatson
    200 pages/posts=200 potential page rankings.


    Cheers,
    Mark
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  • Profile picture of the author bluebrain
    Bigger site means more love from Google, which will in turn mean more traffic.
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  • Profile picture of the author razorz18
    I not entirely agree. If you have great post,certainly main post will means lot traffic. But not all post are equally great.What you can do if to optimize your "not so great post" so called to bring more traffic for you. Better post content with targeted keywords will bring more visitors and not the quantity of post. Because many post will also increase your bounce rate.
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  • Profile picture of the author kanuj
    yes the amount of content matters but more important is the number of back links to the site which may help you rank better in the google results.
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    • Profile picture of the author JohnMcCabe
      Unless Pageviews = $$$, "more traffic" all by itself doesn't mean much. If you're selling banner ads, say, for $2 per thousand exposures, then more exposures equals more revenue.

      For just about any other model you can name, visitors who land, consume the content, and bounce without doing anything else, are an expense.

      Now, if you've figured out how to move them to take an action that benefits you - subscribe to a list, buy something, share your content with others, etc. - then more of that kind of traffic is a good thing.

      That, to paraphrase Sam Clemens, is the difference between the lightning bug and the lightning...
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  • Profile picture of the author Matthew Trujillo
    Remember : It's ALL about QUALITY over QUANTITY.

    You can have a million pages, but that doesnt equal $$$

    It's all about QUALITY at the end of the day, the more QUALITY you share.

    The more traffic you will get, it's as simple as that.
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  • If we accept that traffic is a numbers game, by having more pages (aka: doors to your website) you will get more traffic.

    However, like others have said, the content needs to be good quality (and not spun content). You also need to have done link building along the way (natural and manual).

    If you have good SEO, then you simply need more content targeting relevant high traffic keywords and that is where blogging has a lot of power.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by NickWebTrafficLounge View Post

      If we accept that traffic is a numbers game ...
      Once we accept that, and start thinking quantitatively instead of qualitatively about traffic-generation, we may be beyond help, and beyond hope!

      Originally Posted by NickWebTrafficLounge View Post

      If you have good SEO, then you simply need more content targeting relevant high traffic keywords and that is where blogging has a lot of power.
      My experience is exactly the opposite.

      As an affiliate marketer in multiple different niches, I've always found that search-engine traffic is so much less monetizable than traffic from any other source I've had that (although I happen to get floods of it) it's barely worth thinking about at all.

      I always suggest to people that they shouldn't put time and effort into trying to attract SEO traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic, in every single one of my niches, has been uniformly the worst-converting traffic out of everything I've ever tried - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use) but I'd hate to have to make a living just from that traffic. If you have a good look round the forum, you'll also see plenty of other Warriors making exactly this point.

      .
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      • Profile picture of the author Devilfish168
        Originally Posted by Alexa Smith View Post

        Once we accept that, and start thinking quantitatively instead of qualitatively about traffic-generation, we may be beyond help, and beyond hope!



        My experience is exactly the opposite.

        As an affiliate marketer in multiple different niches, I've always found that search-engine traffic is so much less monetizable than traffic from any other source I've had that (although I happen to get floods of it) it's barely worth thinking about at all.

        I always suggest to people that they shouldn't put time and effort into trying to attract SEO traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic, in every single one of my niches, has been uniformly the worst-converting traffic out of everything I've ever tried - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use) but I'd hate to have to make a living just from that traffic. If you have a good look round the forum, you'll also see plenty of other Warriors making exactly this point.

        .


        Summary is list building right alexa
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Devilfish168 View Post

          Summary is list building right alexa
          That's one good way of retaining traffic and even sometimes of effectively improving its quality, to some extent, for our marketing purposes.

          But that wasn't really what I was saying there ... I was just making the point that people who look at traffic in terms of "quantity" rather than "quality" (and particularly people who instinctively look at traffic-generation as a "numbers game") generally have rather a long way to go, to re-orient themselves, before they're likely to start earning much ... and of course there are reasons for that.

          .
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  • Profile picture of the author PaulMeyer
    Regular updates do bring traffic
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  • Profile picture of the author Robert Puddy
    give me 10 pages that convert, you can keep the 9,990 others that bring millions of visitors, but don't convert.

    Its probably been said a million times before but traffic itself is not the key to success on line

    the key is and always will be how does the landing page convert, either in subscribers or sales.

    you can send a million visitors an hour to a web page, but what's the conversion rate?
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  • Profile picture of the author Lightlysalted
    Bigger isn't always better, it also depends how regularly the site content is updated too. A massive site that is rarely maintained is likely to fair badly. The truth is no one factor can make a site rank higher it's a combination of factors; great content, good IM, regular updates, interactivity
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  • Profile picture of the author cyberzolo
    Think of your website as a planet. The more articles or posts you have the more gravity your planet has. So more posts do equal more traffic if the posts are quality posts.
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