Paid Traffic For Selling Ebook-Video Course

3 replies

I have a tutorial site which delivers an Ebook for $45 or you can pay $100 to receive the E-book and video demonstrations/lessons.

I am willing to spend some money on marketing this. The site will have a blog also and will slowly build up a presence on Facebook and social networks for free traffic but that takes time and want to look into paid traffic and get the ball rolling asap.

My natural instinct was to start working with Adwords, but I am completely new to this and have some initial concerns. Although my information is unique and of high quality the niche is competitive and the suggested bids are often in excess of $5-6. Not going to work for a $45 product.

Also, I have heard rumours Adwords isnt too impressed with Ebooks (even though I consider this an online "course" that is just semantics, essentially they receive a documents several hundred pages long... its an Ebook).

So Im at a bit of a loss, I love the idea of Adwords, the fact you are only paying once you get a click and has lots of widgets to data track. But seems I am priced out and selling the wrong type of goods to be an Adwords client.

Which way should I turn?

Many thanks
#ebookvideo #paid #selling #traffic
  • Profile picture of the author iwankurniawan
    may be you can use bings ads. it's PPC ads too but very simple adn most cheaper too. my experience i just paid less then 1 penny / click. between $0.002 - $0.009 but that's very targetted too
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  • Profile picture of the author bogomil22
    So, you can try using Facebook ads, Bing ads or try to find solo ad provider in your niche. These days, I think, that these traffic sources help to a lot of marketers to get visitors for less money than Adwords. Of course, you can waste your money if you don't know what you are doing or your sales page or offer is not looking professional. But if you think that everything is alright with your offer, then you should try some of these traffic sources and master them. My suggestion for you is to learn the basics about the chosen traffic source and after that start spending money(start with small - about $10/day) and improve your campaigns each day. This is very important.
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  • Profile picture of the author Franck Silvestre
    To bid on Adwords, you need to know your visitor value. The price you pay for clicks shouldn't exceed your visitor value, except if you have a sales funnel and a good backend. You can also try Facebook ads.

    What your competitor are doing? Where do they advertise? Study your competitors.
    Former Body Guard, Now REAL Traffic & List Building Coach
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