Anyone Here Go To College Or Have Marketing Degree?

30 replies
Anyone Here Go To College Or Have Marketing Degree?

Would be interested to know, what they teach kids in college these days, in marketing,

I heard its pretty dismal.
#college #degree #marketing
  • Profile picture of the author butters
    Originally Posted by celente View Post

    Anyone Here Go To College Or Have Marketing Degree?

    Would be interested to know, what they teach kids in college these days, in marketing,

    I heard its pretty dismal.
    I was sitting next to a marketing student at University while doing my own course work (Different subject to marketing) and looked and thought, wow... They were doing a power point presentation on the basics on Google SEO. They only have to pay £9000 a year for this course, oh and after I spoke to him for a second, he was in his second year!
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    • Profile picture of the author brentb
      I have a marketing degree. I don't directly use anything from it.
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      • Profile picture of the author dana67
        People who have business degrees generally take some marketing courses too. I really think the quality of the education would vary from university to university. The ability of the professor teaching the course would have some effect as well.
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  • Profile picture of the author WillR
    I think you'd do way better to teach yourself marketing.

    Go and read some of the best book. Surround yourself in the online marketing community.

    You'll likely learn way more than you would from any college.

    Everything I've learnt about marketing has been by doing.
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  • Profile picture of the author a2hosting
    I graduated with a Marketing degree in 2005 and I use very little of what I learned. Most of my knowledge came from my first job out of school as an Affiliate Manager. That's where I learned about affiliate marketing, SEO and I taught myself about PPC.
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  • Profile picture of the author Alfred Shelver
    It's rather sad here in South Africa the premier marketing degree with supposed international recognition has so little information regarding any online marketing platforms it's scary. I have been learning online marketing through this forum and other sources for a few years and by no means feel I am even at an Intermediate level yet find my self talking to marketing graduates and have them at times in awe when discussing very basic online marketing topics. Been a major frustration for me yet also creates many opportunities ... is it this bad everywhere?
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  • Profile picture of the author Shane12
    I went to college for business. Got bored and never bothered to finish, nor have I ever used anything I learned there. If I just wanted the paper, I could probably get it cheap and quick because I only had a few classes left, but I have no practical use for my overall college experience.
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    • Profile picture of the author ewikk055
      science student, long-term student loonnng term goals :edit: have been at it for over 8 years already
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  • Profile picture of the author JacobS
    I studied sociology and psychology and I learned more about marketing than most of my friends who majored in it. Then I actually got into marketing as a job and I learned a whole lot more.

    I think you're better off doing undergrad in something other than a business-related major and then going for a masters if that's what you're into. How many of us wouldn't prefer to have a computer science degree?
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  • Profile picture of the author Peter Lessard
    I have two college degrees and I have been hiring people with degrees (or not) for a decade.

    To date with most courses, marketing or otherwise I have observed that the true value of any degree/diploma or certificate has two elements.

    One it simply proves the person can learn in a structured environment and play nice with others and can stick to something.

    Two and MUCH more important I have watched the successful completion of degrees/diplomas/courses completely transform the lives of many people because of how they felt about themselves after they accomplished the goal. This should not be underestimated. I still to this day see VERY successful people put themselves down and regret not completing some formal training even though to others they appear wildly successful.
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    • Profile picture of the author jan roos
      Originally Posted by plessard View Post

      I have two college degrees and I have been hiring people with degrees (or not) for a decade.

      To date with most courses, marketing or otherwise I have observed that the true value of any degree/diploma or certificate has two elements.

      One it simply proves the person can learn in a structured environment and play nice with others and can stick to something.

      Two and MUCH more important I have watched the successful completion of degrees/diplomas/courses completely transform the lives of many people because of how they felt about themselves after they accomplished the goal. This should not be underestimated. I still to this day see VERY successful people put themselves down and regret not completing some formal training even though to others they appear wildly successful.
      Those are some good points. Comes at a cost though
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    • Profile picture of the author MikeMiller
      Originally Posted by plessard View Post

      I have two college degrees and I have been hiring people with degrees (or not) for a decade.

      To date with most courses, marketing or otherwise I have observed that the true value of any degree/diploma or certificate has two elements.

      One it simply proves the person can learn in a structured environment and play nice with others and can stick to something.

      Two and MUCH more important I have watched the successful completion of degrees/diplomas/courses completely transform the lives of many people because of how they felt about themselves after they accomplished the goal. This should not be underestimated. I still to this day see VERY successful people put themselves down and regret not completing some formal training even though to others they appear wildly successful.
      I completely agree. I have an MSc in Economics, and a postgraduate degree in online marketing, and have worked with many people from basically all around the world, so have a bit of experience with this. What they actually teach varies greatly from place to place, but there are a few things that are usually true for graduates:
      - they have accomplished something, which means they can work for their goals
      - even if they weren't taught the actual internet marketing techniques, they were taught how to think logically, and how to understand the mechanisms, and logic behind business and marketing
      - they have at least a basic understanding of customer behaviour, and the ground rules of marketing

      Of course the list can go on, but the point is IMHO, that even if you don't learn the exact things that you have to use for your work, the whole education itself gives great value in most cases.
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  • Profile picture of the author Mack
    Just graduated with a marketing degree this past Spring...

    It wasn't terrible. But certainly wasn't worth the time/money investment I had to make.

    The majority of the skills and knowledge I've obtained have come from this forum and the almighty Google.
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  • Profile picture of the author jasondinner
    Went and am an upper division writing requirement away from having an actual degree but don't care. It's been 10 years lol

    Probably not even eligible.

    Studied "business management" there but don't remember anything aside from what KAIZAN means.
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  • Profile picture of the author Lance K
    Have a Finance degree.

    Marketing is the Liberal Arts degree of the Business college.
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  • Profile picture of the author nicholasb
    Nope haven't even graduated high school, I learned business and marketing from guys who have made hundreds of millions of dollars and I think thats better than learning dusty old theory from a professor who has never done anything

    I think college is the biggest scam on the planet

    We should go back to Apprenticeship to actually learn skills and trades instead of the BS money wasting trap we have today
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    • Profile picture of the author ptcrefko
      Originally Posted by nicholasb View Post

      Nope haven't even graduated high school, I learned business and marketing from guys who have made hundreds of millions of dollars and I think thats better than learning dusty old theory from a professor who has never done anything

      I think college is the biggest scam on the planet

      We should go back to Apprenticeship to actually learn skills and trades instead of the BS money wasting trap we have today
      You haven't gone to college how can you tell it's the biggest scam on the planet?. Never teach your kids your perception. Just because you are successful without going to college doesn't mean your kids will do.

      Happily got a degree and I say it's worth it.
      For Marketing: I've learn the art of psychology and marketing.
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  • Profile picture of the author jimvol
    I have an MBA... Part of that was marketing. However, in my business I can't apply what I was taught because what I was taught takes MILLIONS to do.

    I wish there was a bootstrapping 101 course.

    Thanks!

    Jeremiah
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  • Profile picture of the author ChrisBa
    I went to college, not for marketing but for IT.. It doesn't help me at all for this, kind wish I took some marketing courses now
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  • Profile picture of the author paulie123
    Marketing is about the 4 P's: product, price, promotion, and placement. And whether you know it or not, if you are an accomplished IMer, you are marketing! Having formal acknowledgement in the form of a degree is an accomplishment. It shows a fundamental understanding of business. Btw, many people think only retailers market, Ha! All levels market. Manufacturers, wholesale/distributors, retailers, etc. My two sense!
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  • Profile picture of the author bsurb
    I'm currently going for public relations.
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  • Profile picture of the author nelsencaleb
    Banned
    I study at the University of Minnesota. Cognitive Psychology. It's a pretty competitive fast moving school. Intense environment in my opinion.
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  • Profile picture of the author paulie123
    Btw, to the warrior who asked for a "Bootstrapping 101" course. I believe Udemy has those types of courses.
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  • Profile picture of the author AffEngineer
    You'll learn more doing your own thing, in the real world compared to studying this in university. Online marketing is too dynamic to build into a course! I'm curious too when someone tells me they've done a marketing degree, there's very little they know about marketing using FB, Google, etc.
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  • Profile picture of the author Brent Stangel
    Originally Posted by celente View Post

    Anyone Here Go To College Or Have Marketing Degree?

    Would be interested to know, what they teach kids in college these days, in marketing,

    I heard its pretty dismal.
    Well we had a thread the other night started by a guy who said he was in an Internet marketing class and WillR had to answer the question (pretty simple math) his teacher asked so...

    I personally dropped out of school in the ninth grade and all the formal training I've had is a small business management course.
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  • Profile picture of the author Tom Addams
    BA and MBA. I couldn't tell you what they teach these days; I'm 39 now, so we're going back 15 to 20 years.
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  • Profile picture of the author dad2four
    Masters in Information Systems.

    I'm convinced college degrees are excellent at teaching one to work for the man.

    If you want to work for you, attend the school of hard knocks.

    imho ofcourse.
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  • Profile picture of the author katherineolga
    A lot of you will likely think I am completely nuts, but I am considering going back to school to get my MBA in Internet Marketing. A local University (Southern New Hampshire University) has, what looks to be, an interesting program that appears very relevant.

    Here's why I'd do it:

    - An opportunity arose for me to utilize a benefit that will not only get the schooling paid for, but would also give me the chance to earn a (fairly impressive) monthly stipend just for being a student.

    - I like learning and feel that there will be valuable opportunities from being a student to network with other business professionals which could lead to - friendship, opportunity, etc etc.

    - If I decide to add consulting or even getting a J.O.B (you never know - if something like that will be needed) the MBA will make me more marketable. If that's what I even decide to do.

    So, it's looking fairly likely that I'll do it. From what I can tell, marketing degrees have A LOT of theory. Like, there's a human behavior class as part of the curriculum. This program talks about online marketing strategies and SEO, as well.

    Also, it looks like MBA with a concentration on Internet Marketing are fairly new on the scene. I checked into it a little over a year ago and am finding more programs now. Northeastern, Umass Boston, and Southern New Hampshire University all of Internet Marketing MBAs. I am not sure how long these programs have existed.

    Also, I am prepared to accept that the information they teach is likely obsolete. My sis works in a marketing department at a local company and their online marketing knowledge is at least a year outdated.

    I've long believed that getting an education at the college and graduate level has benefits that far exceed learning hard skills. In fact, I would guess that I remember about 20% of what I learned in college (graduated in 1999 with a BA in English).

    The real skills I picked up were responsibility, critical thinking, networking, setting and achieving a goal, and the ability to learn at a higher level.
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  • Profile picture of the author Alice12345
    I am a Mechanical Engineer with degree. But I think it is not my main interest. IM is probably one of the funnest things in my life. So, I start it as a hobby, later it become my passion. Future, I hope i do for living.

    I learned a lot of stuff from here than sitting in my university. I am lucky that I found WF 1st when I start out.
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  • Profile picture of the author LPMMedia
    I took Intro to Marketing two semesters ago, and I was pretty disappointed. I thought we'd get to do practical assignments, but it was all theory. We learned a lot about Maslow's Hierarchy of Needs, but we didn't do any projects. As long as you could memorize facts and spit them out on a multiple-choice test, you could get an A.
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