Would you mail a list that was a year old?

Absolutely email this list but before you do it think through what your subscribers are likely to think when they get an email from you:

1. Will they have forgotten about you and think the email is spam? (Be sure to remind them of why they got on the list, what you've given them in the past and why they should read this email).

Acknowledge the fact that you haven't emailed them for a while...that's important. It helps people go through the process of reminding themselves about who you are and why they signed up with you.


2. Can you design a sequence of emails that will appeal to these subscribers?

If your first email is a pitch it's likely you'll get a lot of unsubscribes and reduce responsiveness.

But if you plan on sending quality content once or twice before you promote any product you'll build some trust and be more likely to hold on to your subscribers and keep them buying from you long term.


3. Consider anything else that might be an issue for the subscribers on this list.

Really put yourself in their shoes....how they feel, what they really want.

That will help you devise a strategy that's likely to be successful.

Kindest regards,
Andrew Cavanagh

I see you have kept in contact through periodic broadcasts so they shouldn't have forgotten about you but changing the frequency in future could upset some so it would be a good idea to send them a reminder email first with your new plan of action.