Would you mail a list that was a year old?

by 18 replies
21
Would you mail a list that was a year old? I usually recycle my lists at aweber, but found
one that had subscribers that stopped recieving anything but broadcasts over a year ago.

I only broadcast to that list every couple of months.

What is your take on it? Thanks.

Jeannie
#main internet marketing discussion forum #list #mail #year
  • Might as well test it out and see if anything can be salvaged -
    certainly can't lose anything, right?

    I found an old list a while ago, and people in my mastermind had
    some great ideas on how to revitalize it...

    a) Give some great bonus content as you reintroduce yourself
    and apologize for being so quiet

    b) Put out a survey asking what they'd like to know from you if
    it's a niche you're an expert in

    c) A combination of the two
    • [2] replies
    • I would think that a list that hasn't been pummeled with deal-of-the-week offers might bereceptive especially with a few warm up emails.
    • Good idea Rachel, thanks for that suggestion.

      On my broadcasts, I have recieved a few complaints of spam and could not figure it out.
      But I think this group is also spam button happy. I can see if they have not heard from me
      in a long time, they are going "Jeannie who"?

      I may emphasize the unsubscribe information half way through and see if those that
      don't want to hear from me will go ahead and jump off.

      Jeannie
      • [1] reply
  • Test it out , try sending some free motivational stuff or inspirational stuff , remind them of who you are and what you do . Be genuine then resume mailing to them regularly
  • That actually means the list is not inactive.
    Whats so bad about broadcast mails? If they are on topic and relate to what they originally subscribed to, then it is ok.
    If you think that the list is stale and you don't get enough out of it (sales), then probably something is wrong with your content.
    Maybe send out a reminder telling what they subscribed to (including subscription details like date, time, ip and website) and working unsubscribe link at the top and bottom of the mail.
    This way you remind those that trust you to stay and make it easy for others to leave without hitting the spam button.
    You cannot lose.
    Good luck.
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