I love this forum for the vigorous debate we so often see... but what about some rigor to go along with the vigor? What about some constructive criticism instead of just criticism?
A major IM launch is a terrific opportunity for us to analyze, discuss and learn from the marketing tactics involved, especially since many of us are not just marketers but also potential customers.
So rather than just focus on WHAT the promoters and affiliates did... why not ask WHY they did what they did, and what were the RESULTS? And whether these are tactics we might try in our own marketing.
A few juicy topics arising from the Stomping The Search Engines 2 launch that come to my mind are:
1. The offer
As a potential customer, did this appeal to you? As a marketer, have you tried - or will you try - something like this? Why do you think StomperNet went with this offer, rather than simply promote the course for $497?
2. The upsells
Did these appeal to you, deter you from ordering, or have no effect? Were there too many upsells or just the right number? What did you think of the price points of each of the upsells? Why do you think these particular offers were chosen?
3. The affiliate offers
Did many affiliate offer bonuses? Why do you think they did or did not? Who did you end up ordering through and why?
4. Affiliates using the same copy
If you received the same promotional copy from a number of different marketers... did that turn you off each of those marketers? Why or why not? Why do you think they used the same copy - a symptom of the affiliates not having enough time, imagination, skill, etc to send something better?
5. The results
Twenty Warriors can voice their opinions about what they love/hate... but how representative are they? What were the actual results achieved by the launch? Obviously I don't know the financial results... but as Mike Filsaime indicated in an email he sent to his list, StomperNet had over 7,000 orders within 18 hours and were set to achieve 10,000 within 24 hours.
Since I am an affiliate I am also privy to some other details which indicate that the upsell strategy has not just met - but exceeded expectations. Does that alter your opinion - as a marketer - of the upsells?
Over to you!