Monetizing ideas for a Camping website

by kumar
18 replies
Whatsup folks!

I am planning a site on Camping and Trekking. I don't want it to be a huge content-rich site
but understand it'll still need a lot of articles-tips, reviews,
general information, events etc.

I plan to put banner links for Outdoor gear (as affiliate or renting space to
retailers if they'd like) at strategic places on the site, but apart from it,
I am not sure how else to monetize it.

Could creating e-books in this niche be a good draw for readers?
There are a few on Clickbank but they don't seem to be very popular.

Apps? Adsense? Something else?

Any ideas would be highly appreciated.
#authority site #camping #ideas #monetizing #website
  • Profile picture of the author jan roos
    Review products and send them to places such as amazon to buy through your aff links.

    BUILD A LIST!!!!

    Build a relationship with that list, give them good content and promote stuff to them.

    Put Adsense on your site.

    Create your own info products about camping.

    Maybe a guide to hiking the Rocky mountains with trail maps etc.

    How to pack as light as possible for 3 days 7 day and 14 day camping trips, meal plans, cooking recipes, safety guides etc.

    Lots of other things you can as well.

    Cheers
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    • Profile picture of the author kumar
      Originally Posted by jan roos View Post

      Review products and send them to places such as amazon to buy through your aff links.

      BUILD A LIST!!!!

      Build a relationship with that list, give them good content and promote stuff to them.

      Put Adsense on your site.

      Create your own info products about camping.

      Maybe a guide to hiking the Rocky mountains with trail maps etc.

      How to pack as light as possible for 3 days 7 day and 14 day camping trips, meal plans, cooking recipes, safety guides etc.

      Lots of other things you can as well.

      Cheers
      Great ideas for e-books, Jan. Thanks!

      I wonder what kind of newsletters would I send to subscribers
      if the site is already content-based (apart from regular promotions)?

      Perhaps snippets of the actual articles that I post on the site (mostly as a notification)?
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      • Profile picture of the author jan roos
        Originally Posted by kumar View Post

        Great ideas for e-books, Jan. Thanks!

        I wonder what kind of newsletters would I send to subscribers
        if the site is already content-based (apart from regular promotions)?

        Perhaps snippets of the actual articles that I post on the site (mostly as a notification)?
        Yes do notifications and also setup a google alert for camping.

        Everytime new gear, camping news etc comes out. Email your list and tell them about it.

        Be the camping guru
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  • Profile picture of the author Lucian Lada
    Originally Posted by kumar View Post

    There are a few on Clickbank but they don't seem to be very popular.
    How do you know that? Because of the low gravity figure? That's a good thing, actually, because it means you have fewer competitors.

    http://www.warriorforum.com/main-int...ml#post2495251

    Anyway, you should build a list to retain traffic that comes to your website if you plan on selling anything. If all you want is to sell add space, then you don't need to do that, but I think you could get earn more money if you had a newsletter and sell ad space in it, too. But it's more work, of course.

    Originally Posted by kumar View Post

    Could creating e-books in this niche be a good draw for readers?
    Of course. It's just that in this case you really need to build a list to sell it well. Don't rely on placing banners to the sales page - that's not how informational products are sold.

    Basically, to sell products, especially informational products, you need a way to engage with your visitors regularly in order to build trust. Trust is something that takes time to build - that's what most review site owners don't get.

    The best way is to start an email list and send them camping-related information, tips, articles, etc. regularly to demonstrate your expertise and get them to trust you more and more. In between these emails, you can sell them related stuff once in a while, but the bulk must be camping-related information.

    As for where to find physical products to promote, Amazon is full of them. There are also dedicated websites that offer affiliate programs through affiliate platforms such as CJ.com, ShareASale, LinkShare.com, etc.

    What I wouldn't do is using AdSense to make money, simply because they pay peanuts per click. Actually, I wouldn't combine placing any type of ads while also trying to sell products on my website, simply because you're losing traffic through those ads. Trying more monetizing options at once won't necessarily make you more money.
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    • Profile picture of the author TheFrenchOne
      Originally Posted by Lucian Lada View Post



      Of course. It's just that in this case you really need to build a list to sell it well. Don't rely on placing banners to the sales page - that's not how informational products are sold.

      .
      Uhm that is a bold statement.
      Have you ever tested selling infomation products direct linking to a sales later, for exemple using a paid traffic source?
      I have done and it does work... and many CB product owner have made millions doing that.. or affiliates of clickbank products who have made money doing media buys..
      and I am doing money like this right now.

      PS: your post was full of valuable content and I enjoyed it and what you say is actually partly true, just saying this sentence was not entirely true..
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      • Profile picture of the author Lucian Lada
        Originally Posted by TheFrenchOne View Post

        Have you ever tested selling infomation products direct linking to a sales later, for exemple using a paid traffic source?
        I haven't, but the people who did report higher earnings.

        It's easy to see why: an ClickBank product's sales page isn't very trustworthy. Everyone with a computer and a browser can set-up such a page in a few days and ask for money, so why would anyone trust what's written on that page? Sure, there are ways to increase trust, but it's still not even close to having the same trust of a product being sold on Amazon, a company known for their reputation as a reliable company and impeccable customer satisfaction ratings.

        The way to circumvent this is by building trust with people, and the most convenient ways is through emails. They sign-up for emails, and you send them quality emails which will gradually realize they can trust you. So, when you recommend them a ClickBank product, they'll look at it with different eyes, just because it was recommended by someone who has demonstrated their expertise in the niche.

        This isn't rocket science, it's just social dynamics. Here's another example: let's say someone stops you on the street and asks you for $100. Most people wouldn't give that amount of money to a stranger.

        But what if that person is someone you know for a few weeks, went out a few times and get along well? I'm sure you agree that you'd be more likely to give them the $100 they ask.

        Originally Posted by TheFrenchOne View Post

        I have done and it does work...
        I'm not saying it doesn't work, I'm saying that it's more efficient to build a list and earn their trust first.

        Just try email marketing and compare the results. You might just be amazed at the difference.

        Originally Posted by TheFrenchOne View Post

        many CB product owner have made millions doing that..
        Call MeĀ® skeptic, but I think many of them twist these figures to sound well. I even know of people who when asked if they really made millions online, have said, "Well, not on my own, but together with my IM friends".
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  • Profile picture of the author butters
    Along with these suggestions, don't forget about GPS, seems like something someone will need to go out in the middle of no where .
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  • Profile picture of the author Ben Holmes
    There's a TON of stuff on Amazon that's needed by campers... do a few reviews...
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  • Profile picture of the author mariajames1
    Well there are plenty of thing you can do for it...
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  • Profile picture of the author wolfmmiii
    Originally Posted by kumar View Post

    I don't want it to be a huge content-rich site .
    My comment:

    You are already trying to take shortcuts. As such, your site is going to fail.

    My question:

    Why would anyone want to visit your site if it isn't content-rich???
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    • Profile picture of the author kumar
      Originally Posted by wolfmmiii View Post

      My comment:

      You are already trying to take shortcuts. As such, your site is going to fail.

      My question:

      Why would anyone want to visit your site if it isn't content-rich???
      Nope, no shortcuts.

      I meant I don't envisage it being a humungous Lonely Planet-like
      authority site; if there are means of profiting it using a combination of blog posts,
      e-books and other ways, I'll do that.
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  • Profile picture of the author wolfmmiii
    Unless you are going to focus entirely on product reviews and target buyers who are in the late stages of the buying cycle, you are going to want to build more of a destination (or authority) type site. Without lots of good content, people won't return to the site.

    Before answering the "how to monetize" question, you will want to answer "how to get traffic" question first.

    Ultimately, if you are targeting late-stage buyers, focus on product reviews and monetize with Amazon. If you want to be a destination site / list build, you should produce good content and get return visitors. You'll also want to list build. You can then monetize with ebooks / physical products.
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    • Profile picture of the author kumar
      Originally Posted by wolfmmiii View Post

      Unless you are going to focus entirely on product reviews and target buyers who are in the late stages of the buying cycle, you are going to want to build more of a destination (or authority) type site. Without lots of good content, people won't return to the site.

      Before answering the "how to monetize" question, you will want to answer "how to get traffic" question first.

      Ultimately, if you are targeting late-stage buyers, focus on product reviews and monetize with Amazon. If you want to be a destination site / list build, you should produce good content and get return visitors. You'll also want to list build. You can then monetize with ebooks / physical products.
      That makes sense, and I agree with you.

      I wonder though what you mean by 'late-stage buyers'?

      Someone looking for a precise equipment in a niche rather than
      someone browsing all the products in a niche would be a correct example?

      Thanks for your advice.
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      • Profile picture of the author wolfmmiii
        Originally Posted by kumar View Post

        I wonder though what you mean by 'late-stage buyers'?
        There are several distinct stages of the buying cycle. People who are ready to make a purchase (late in the cycle) typically search for specific products or reviews of specific products. These people are late-stage consumers.

        My own product review sites make a couple thousand a month and they consist of virtually all product reviews for various products within a niche. I only target products that others are not targeting.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by kumar View Post

        That makes sense, and I agree with you.

        I wonder though what you mean by 'late-stage buyers'?

        Someone looking for a precise equipment in a niche rather than
        someone browsing all the products in a niche would be a correct example?

        Thanks for your advice.
        Here's an excerpt from my book describing the Natural Buying Process.

        The Natural Buying Process
        Once you get past the "do you want fries with that" impulse purchase, most buyers go through a similar 5-step process before they buy. Here are the five steps:
        1. Your prospects must first realize that they have a problem they want solved, or a desire they want filled.
        2. Your prospects seek to educate themselves and look for the options available.
        3. With an array of options now, your prospects try to narrow down the choices to the ones they believe will best solve the problem or fill the desire.
        4. They decide on a course of action.
        5. They actually pull the trigger and act on their decision.
        Wolfmmii is describing catching people at stage 3 or 4.
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  • Profile picture of the author Jarvis Edwards
    Have you considered checking various RV rental companies, to see which have affiliate programs?

    You could then place banners etc on your site, and when a camper sees the gleaming advertisement to rent an RV, just at the time when they were going to spend money on an expensive cabin or camping gear, he/she clicks.

    ...buys...

    And you make a commission.
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  • Profile picture of the author tentspro
    Created a blog while learning SEO. Wasting time tired to rank.
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    • Profile picture of the author jan roos
      Originally Posted by tentspro View Post

      Created a blog while learning SEO. Wasting time tired to rank.
      Do paid advertising. Thats the way the big boys make their money.

      SEO traffic should only be a bonus.

      For the camping site I recommend PPC from Bing and Adwords to tent, hiking boots, sleeping bag etc. reviews.

      Cheers
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