Article Marketing Questions...

by Andrew Jenkins 24 replies
From what I've gathered, syndicating your quality content on multiple websites is perhaps the best option when it comes to drawing readers to your article. I have a couple of questions though that have left me a little perplexed...

So basically, if I'm giving my article to people for free (other than a backlink or two) they get the majority of the benefit from it, they receive a fresh article that their readers have probably never read before and can place their ads all over it, additionally I've heard that it's not a good idea to place any of your affiliate links inside the article you provide for syndication as they are less likely to accept it. So, I understand that they may have way more of a following than me and as such can bring a trickle of traffic into my own website in comparison to theirs, but on the other hand the huge majority are going to read that article without ever clicking on the link to my website.

Maybe I'm missing the greater picture here, since i'm new to article marketing, but I almost feel as though it's worth sending them half of my article (with the main bits intact) so that if readers are further interested in reading specifics that they will be more likely to click on my link to read more info on it. This thought of mine is conflicting with the advice of some people, who say that it is best to give the whole unedited article. Why would someone want to click on your link and potentially click on your google ads if they already have the full picture? I guess that unless you have another article on your website that is directly related to the one they are reading, they would most likely not be interest in visiting my website (I know I wouldn't and rarely do unless I want to read more on the same topic).
#main internet marketing discussion forum #article #marketing #questions
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  • Profile picture of the author Brent Stangel
    the huge majority are going to read that article without ever clicking on the link to my website.
    That will depend on the quality and targeting of your article and syndication partners.
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  • Profile picture of the author Vid Yo
    Originally Posted by Andrew Jenkins View Post

    Why would someone want to click on your link and potentially click on your google ads if they already have the full picture?
    Because they won't have the full picture. Even if they don't meander over to your site, they'll keep reading articles. That's evidence that they don't have the full picture.

    Originally Posted by Andrew Jenkins View Post

    I guess that unless you have another article on your website that is directly related to the one they are reading, they would most likely not be interest in visiting my website
    The beauty in this is that they won't know that until they -visit-

    Originally Posted by Andrew Jenkins View Post

    (I know I wouldn't...unless I want to read more on the same topic).
    ^ ^ ^and this is why you WILL get visitors.
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  • Profile picture of the author deekay
    I'm sorry, but it looks like I'm going to give you a question instead of an answer.

    Have you tested submission of articles for syndication that only contain half of the story, wherein the other half is found on your website? Or webmasters who accept guest posts simply don't just allow that?
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    • Profile picture of the author Tom Addams
      Originally Posted by deekay View Post

      Have you tested submission of articles for syndication that only contain half of the story, wherein the other half is found on your website? Or webmasters who accept guest posts simply don't just allow that?
      Just off to bed here, but it seems like you need help and I think I can provide it; let's hope.

      Let's say your money site (link in author bio area) is a blog about how to get rid of acne.

      You would write an article about how, say, frequent washing can make acne worse. You'll have researched primary and secondary keywords and your aim is to rank for them as well as get syndicated (lists, websites, social) simply because the article represents good content (in other words, this aspect isn't due to keyword optimization).

      The reader learns how frequent washing is bad. Perhaps he typed into Google "does frequent washing cause acne" or perhaps the newsletter or website simply thrusts out your clever article. Whatever the case, however the reader found the article, he learns something useful.

      And when he gets to the end of the article, blended as much as possible with the article itself, he encounters:

      If you are washing your face more than twice a day, this frequent washing is bad for acne. If you'd like to learn how to get rid of acne completely, visit (LINK).

      So...

      You provide an article that covers everything about one subject, but encourages the reader to learn more by visiting your site.

      There's a lot more to it than that, but I hope this has helped somewhat.

      GRM
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      • Profile picture of the author Andrew Jenkins
        Originally Posted by Get Rich Methods View Post

        Just off to bed here, but it seems like you need help and I think I can provide it; let's hope.

        Let's say your money site (link in author bio area) is a blog about how to get rid of acne.

        You would write an article about how, say, frequent washing can make acne worse. You'll have researched primary and secondary keywords and your aim is to rank for them as well as get syndicated (lists, websites, social) simply because the article represents good content (in other words, this aspect isn't due to keyword optimization).

        The reader learns how frequent washing is bad. Perhaps he typed into Google "does frequent washing cause acne" or perhaps the newsletter or website simply thrusts out your clever article. Whatever the case, however the reader found the article, he learns something useful.

        And when he gets to the end of the article, blended as much as possible with the article itself, he encounters:

        If you are washing your face more than twice a day, this frequent washing is bad for acne. If you'd like to learn how to get rid of acne completely, visit (LINK).

        So...

        You provide an article that covers everything about one subject, but encourages the reader to learn more by visiting your site.

        There's a lot more to it than that, but I hope this has helped somewhat.

        GRM
        Thankyou, yes, I can see how it would work in this case, assuming the syndication website hasn't already covered it, then I can see it attracting more visitors when phrased this way.. Though it kind of means in my case that i'd need to create two articles similar to one another since my website is not completely specific to a single micro-niche.
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      • Profile picture of the author deekay
        Originally Posted by Get Rich Methods View Post

        Just off to bed here, but it seems like you need help and I think I can provide it; let's hope.

        Let's say your money site (link in author bio area) is a blog about how to get rid of acne.

        You would write an article about how, say, frequent washing can make acne worse. You'll have researched primary and secondary keywords and your aim is to rank for them as well as get syndicated (lists, websites, social) simply because the article represents good content (in other words, this aspect isn't due to keyword optimization).

        The reader learns how frequent washing is bad. Perhaps he typed into Google "does frequent washing cause acne" or perhaps the newsletter or website simply thrusts out your clever article. Whatever the case, however the reader found the article, he learns something useful.

        And when he gets to the end of the article, blended as much as possible with the article itself, he encounters:

        If you are washing your face more than twice a day, this frequent washing is bad for acne. If you'd like to learn how to get rid of acne completely, visit (LINK).

        So...

        You provide an article that covers everything about one subject, but encourages the reader to learn more by visiting your site.

        There's a lot more to it than that, but I hope this has helped somewhat.

        GRM
        Wow, GRM, thank you for that very detailed explanation. You put "flesh" into the word.
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    • Profile picture of the author Andrew Jenkins
      Originally Posted by Vid Yo View Post

      Because they won't have the full picture. Even if they don't meander over to your site, they'll keep reading articles. That's evidence that they don't have the full picture.
      Thankyou, but why wouldn't they get the full picture? If the article is exactly the same on my website as it is on the other...

      Originally Posted by Vid Yo View Post

      The beauty in this is that they won't know that until they -visit-
      If they visit... Even when they do, they seem to only view the article and rarely browse the rest of the site.


      Originally Posted by Vid Yo View Post

      ^ ^ ^and this is why you WILL get visitors.
      I guess that depends on whether they find more info on the same topic, or they find something else that is personally appealing to them..

      Originally Posted by deekay View Post

      I'm sorry, but it looks like I'm going to give you a question instead of an answer.

      Have you tested submission of articles for syndication that only contain half of the story, wherein the other half is found on your website? Or webmasters who accept guest posts simply don't just allow that?
      No, I don't mean half an article in the literal sense, I mean a condensed version of the original, they get the full overview of the topic, but the specifics would be contained within my own blog..
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  • Profile picture of the author NeedBucksNow
    I would say use a YouTube video with your affiliate link inside as you can show people who you are and explain some of the benefits from joining your opportunity before they do. The best way to sell something online is to start branding yourself 1st.
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  • Profile picture of the author zerofatzreturns
    why guess man? This is a simple case of test it out for a month and have google analytics running on your site so you can see where your traffic is coming from. Very easily you can see if it's working or not. If it is working, concentrate a more focused effort on it, if it is not either adjust your strategy or try something else.
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  • Profile picture of the author Tom Addams
    Article directory marketing, while perfectly viable, is really not the most effective use of written content; it never was. Look into content marketing.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by Andrew Jenkins View Post

    I've heard that it's not a good idea to place any of your affiliate links inside the article you provide for syndication as they are less likely to accept it.
    This thought should win an "understatement award".

    Here's the reality: never even mention a product at all, in any article you ever try to have syndicated, otherwise virtually nobody will ever publish it at all.

    It's not going to do you any good on websites to which you can just "submit" it yourself and have it published with no editorial acceptance/controls: those sites don't usually have the pre-targeted traffic you want to attract (and if ever they do, it comes from search-engines anyway, so it's pretty much worthless).

    Originally Posted by Andrew Jenkins View Post

    on the other hand the huge majority are going to read that article without ever clicking on the link to my website.
    How do you know this?

    Originally Posted by Andrew Jenkins View Post

    Maybe I'm missing the greater picture here
    Yes indeed.

    Originally Posted by Andrew Jenkins View Post

    I almost feel as though it's worth sending them half of my article (with the main bits intact) so that if readers are further interested in reading specifics that they will be more likely to click on my link to read more info on it.
    Again, almost nobody will publish it, anywhere you want it to be published, on that basis.

    The primary aim should be to add as much value as you possibly can to all the sites that publish your article. And don't try to use a "call to action" - that looks "salesy" and people don't like it. It backfires.

    Don't think about "how to maximize the traffic you attract from each site": that's generally counterproductive. Think about "how to get your article as widely published as possible in places that have the pre-targeted traffic you want", by adding value to those sites, and the rest will take care of itself.

    This might help: http://www.warriorforum.com/main-int...ml#post3188316

    Originally Posted by Andrew Jenkins View Post

    Why would someone want to click on your link and potentially click on your google ads if they already have the full picture?
    Because your writing impressed/entertained/shocked them so much that they want to see "more of the same".

    Originally Posted by Andrew Jenkins View Post

    I guess that unless you have another article on your website that is directly related to the one they are reading, they would most likely not be interest in visiting my website
    Nope. Not necessarily so at all.

    Originally Posted by Andrew Jenkins View Post

    why wouldn't they get the full picture? If the article is exactly the same on my website as it is on the other...
    You would never direct the traffic from one copy of an article to another copy of the same article (that would be, as you rightly suspect, a very good way to lose/waste traffic!). You direct the traffic to your landing-page, of which the primary purpose should be to collect the visitors' email addresses. There would be very little point indeed in going to all the time and trouble necessary to generate article marketing traffic (generally one of the most responsive, most potentially profitable kinds of traffic you can ever get) and not retaining as much of it as possible with a prominently incentivized opt-in.

    All my landing pages also include (well below the prominently incentivized opt-in) one article which I've never had syndicated anywhere else at all, so that if people arrive at the site really wanting to read another article without having to look around for it, there's one right there for them, on the front page, which they can't have read before. (But mostly, they know they can get more by putting their email address in the little box. And that, of course, is what the site's actually there for.)

    Article are for niches, and about niches. People who are interested in articles in the niche are interested in articles in the niche. They don't just read one and go away satisfied. Article marketing is about getting your articles in front of people who are already screened/sorted/sifted/targeted and already known to be interested in the niche.

    .
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    • Profile picture of the author JohnMcCabe
      Originally Posted by deekay View Post

      I'm sorry, but it looks like I'm going to give you a question instead of an answer.

      Have you tested submission of articles for syndication that only contain half of the story, wherein the other half is found on your website? Or webmasters who accept guest posts simply don't just allow that?
      As a publisher, anyone who submitted half an article like that would hit the trash folder so fast the electrons would smell like burning rubber.

      It's a two way street, this syndication game. You're giving me the best content you are capable of, doing your best to add value to my site, in return for access to my audience and my tacit endorsement.

      Successful publishers, the kind with the type of audience you want to reach, are not stupid. They learn to smell the kind of link drop or traffic grab you propose.

      The OP is also taking a somewhat short-sighted look at things by restricting his efforts to just websites. That sounds like someone still interested primarily in impressing Papa Google with links. Some of the best traffic hits I've had have come from emailed newsletters, ezines, and even print publications.

      There's a cycle here. Attract, Engage, and Convert.

      Attract people to your message. That means putting it in front of them in a way that suggests you have something they want.

      Engage them, draw them into your story, show them that you have what they want and offer them a way to get more. That way is to click the link to your landing page.

      Convert them from a visitor to a subscriber, and you gain permission to contact that person again and again.
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      • Profile picture of the author Andrew Jenkins
        Hmm, yes I see both of your points here. I guess the idea is to structure your article in such a way that the reader feels like they need to know more.

        I still don't have any way to collect emails, I need to make an ebook still so they are likely to subscribe to my newsletter etc. I noticed alot of websites these days are putting a javascript popup over their content after a few seconds for people to subscribe to their email list. It always annoys me when people do this, but it must be effective I guess since so many people seem to be doing it :p Not sure if that's the way I'd go about it, perhaps a sticky to bottom right of the screen that follows then as they scroll or something would be less intrusive...

        Thankyou, I appreciate all your replies, I just want to make sure I get everything done correctly before I start emailing potential syndication partners.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Andrew Jenkins View Post

          I guess the idea is to structure your article in such a way that the reader feels like they need to know more.
          Debatably.

          It depends what you mean by "structure".

          Again, don't look at it in terms of "trying to attract the maximum amount of traffic": look at it primarily in terms of writing an article that you can have syndicated as widely as possible in relevant places (not only websites) where the readers you want are already looking. An article that doesn't get widely published isn't worth so much. Write primarily for publication, not for traffic-attraction.

          Originally Posted by Andrew Jenkins View Post

          I still don't have any way to collect emails
          I strongly advise you to put no more effort at all into article marketing, or even into learning how it works, until you've remedied that.

          Originally Posted by Andrew Jenkins View Post

          I noticed alot of websites these days are putting a javascript popup over their content after a few seconds for people to subscribe to their email list. It always annoys me when people do this, but it must be effective I guess since so many people seem to be doing it
          Many decisions in internet marketing are made on those "grounds". It's not something I'd dream of doing, myself. And if trying to attract traffic through article marketing, in particular, that would be a great way to drive it all away and retain nothing. One needs to match one's techniques to one's traffic demographics.

          Originally Posted by Andrew Jenkins View Post

          I just want to make sure I get everything done correctly before I start emailing potential syndication partners.
          The main things you need before doing that are (i) an autoresponder subscription (preferably Aweber or GetResponse?) with the first few emails in the series loaded; (ii) a prominently incentivized opt-in on your landing-page, where no article marketing traffic can miss it; and (iii) the "free report" (or whatever you call it) ready for recipients of the first email to download. The "free report" doesn't need to be big, or long, or complicated at all: it just needs to fulfil all these purposes. With the emphasis on the word "all", otherwise it's a huge lost opportunity.

          .
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  • Profile picture of the author Andrew Jenkins
    Thankyou alexa, as always your post is great! I've subscribed to a few email lists in my niche to see exactly what people people are doing. I've never done a newsletter or email marketing before, nor did I ever subscribe to a newsletter before, so I feel abit overwhelmed on where to start, what I should talk about etc. Gonna wait for a few of these newletters to arrive then I should be ok I think
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    • Profile picture of the author myob
      Originally Posted by Andrew Jenkins View Post

      Gonna wait for a few of these newletters to arrive then I should be ok I think.
      Actually, IMNSHO you're gonna be more lost than you are now by trying that approach. Most marketers sending "newsletters" really don't have a clue what they're doing, and would be extremely poor models for you to follow. Instead, I recommend you learn how to directly engage with your reading audience by getting a copy of "Permission Marketing", by Seth Godin.

      "Marketing that works is marketing that people choose to notice.”
      -Seth Godin
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by myob View Post

        Most marketers sending "newsletters" really don't have a clue what they're doing, and would be extremely poor models for you to follow.
        Must say I was thinking something very similar to this.

        Seth Godin will (for sure) be a better guide than "what other marketers are sending out". You need to aim to do better than what other people are sending out.

        .
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      • Profile picture of the author Andrew Jenkins
        Originally Posted by myob View Post

        Actually, IMNSHO you're gonna be more lost than you are now by trying that approach. Most marketers sending "newsletters" really don't have a clue what they're doing, and would be extremely poor models for you to follow. Instead, I recommend you learn how to directly engage with your reading audience by getting a copy of "Permission Marketing", by Seth Godin.

        "Marketing that works is marketing that people choose to notice.”
        -Seth Godin
        Thankyou myob for your advice! I just got the kindle version of the book, will give it a good read
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        • Profile picture of the author myob
          Here are some additional reading and resources that you should strongly consider for your article syndication marketing arsenal:

          "Directory of Ezines" (includes contact information of ezine editors accepting articles)
          "Writers' Market" (contact information for offline magazines and other niche publications)
          "Turn Words Into Traffic", by Jim and Dallas Edwards (available on Amazon)
          "Elements of Style" by William Strunk
          "Brand Against the Machine", by John Morgan

          This topic was also covered in more detail just recently:
          http://www.warriorforum.com/main-int...n-queries.html
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  • Profile picture of the author Seodesignxpert
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    • Profile picture of the author Lucian Lada
      Originally Posted by Seodesignxpert View Post

      Does article marketing really help in search engine optimization tasks?
      Yes, of course. If you have backlinks from authority websites then those will help your rankings. It's as simple as that.

      More knowledgeable people estimate one such backlink is worth tens of thousands of those made with automatic software.

      Originally Posted by Seodesignxpert View Post

      Are there free article directories that accept both long and short articles?
      EzineArticles.com is pretty much the only place worth submitting your articles, and yes, they accept both short and long articles, as you will see if you browse through their directory of articles.

      Originally Posted by Seodesignxpert View Post

      Where do I start from in article marketing? Thanks.
      I don't know whether you mean where to start learning more about article syndication, or where to start publishing articles... Maybe you could give more details?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Seodesignxpert View Post

      Does article marketing really help in search engine optimization tasks?
      Funnily enough, it actually does. That isn't its purpose, though, at all: article marketing has nothing to do with SEO, really.

      But the outcome of successful article marketing also tends to be (by coinidence) very successful off-page SEO as well, because the backlinks achieved are - more or less by definition - all on relevant sites. (Other sites wouldn't want to publish the articles in the first place, would they? ). And site-relevance happens to be a huge factor in determining "link-juice".

      But what article marketing doesn't do is make search-engine traffic any better or more worthwhile: it's still very poor-quality traffic, overall, for most marketers' purposes: http://www.warriorforum.com/main-int...ml#post8659398

      Originally Posted by Seodesignxpert View Post

      Are there free article directories that accept both long and short articles?
      It doesn't matter. Article directory marketing and article marketing are two totally different things, and there's no point in putting articles in other article directories, aditionally to Ezine Articles, anyway.

      Originally Posted by Seodesignxpert View Post

      Where do I start from in article marketing?
      Here's a very simple, one-post overview of article marketing (which also explains why it has nothing much to do with SEO): Your article writing ISN'T working! This is why:

      And after that, there are several further and more detailed links in this post and this post.

      .
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  • Profile picture of the author borsaronero
    Originally Posted by Andrew Jenkins View Post

    From what I've gathered, syndicating your quality content on multiple websites is perhaps the best option when it comes to drawing readers to your article. I have a couple of questions though that have left me a little perplexed...

    So basically, if I'm giving my article to people for free (other than a backlink or two) they get the majority of the benefit from it, they receive a fresh article that their readers have probably never read before and can place their ads all over it, additionally I've heard that it's not a good idea to place any of your affiliate links inside the article you provide for syndication as they are less likely to accept it. So, I understand that they may have way more of a following than me and as such can bring a trickle of traffic into my own website in comparison to theirs, but on the other hand the huge majority are going to read that article without ever clicking on the link to my website.

    Maybe I'm missing the greater picture here, since i'm new to article marketing, but I almost feel as though it's worth sending them half of my article (with the main bits intact) so that if readers are further interested in reading specifics that they will be more likely to click on my link to read more info on it. This thought of mine is conflicting with the advice of some people, who say that it is best to give the whole unedited article. Why would someone want to click on your link and potentially click on your google ads if they already have the full picture? I guess that unless you have another article on your website that is directly related to the one they are reading, they would most likely not be interest in visiting my website (I know I wouldn't and rarely do unless I want to read more on the same topic).
    Syndication of contents is always a bad habits, for Google ranking, it creates duplicate contents.

    https://support.google.com/webmaster...er/66359?hl=en

    You can syndicate but do it carefully, affiliate links in it is not the best solution.

    Search on the links I give you what do they write about syndication.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by borsaronero View Post

      Syndication of contents is always a bad habits, for Google ranking, it creates duplicate contents.
      This is just nonsense.

      You're confusing "duplicate content" and "syndicated content".

      The link you've provided doesn't justify your bizarre allegation, at all, because you've misunderstood it. Sorry.

      If you actually want to learn something about what you're trying to discuss, instead of repeating this widely misunderstood but fictional stuff, then this post will help you: Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing Blog

      Originally Posted by borsaronero View Post

      You can syndicate but do it carefully, affiliate links in it is not the best solution.
      Thanks very much; I'll try to bear it in mind next time I spend so many years making my living through article marketing (and if you knew what "syndication" really meant, in this contenxt, you wouldn't actually refer to that as a possibility at all)!

      .
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      • Profile picture of the author myob
        Originally Posted by Alexa Smith View Post

        Thanks very much; I'll try to bear it in mind next time I spend so many years making my living through article marketing (and if you knew what "syndication" really meant, in this context, you wouldn't actually refer to that as a possibility at all)!
        .
        "That sort of half sigh, which, accompanied by two or three slight nods of the head, is pity's small change in general society."

        - Charles Dickens


        Originally Posted by Seodesignxpert View Post

        Where do I start from in article marketing? Thanks.
        Read this thread over again. You can accelerate your learning curve dramatically by studying posts by Alexa and John regarding article marketing (syndication), and obtaining the tools recommended in posts 16 and 19.
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