How I made $6,597 from a single press release

Happy Hump Day! The week is already halfway through it seems. Good
news for those of us who have the luxury of weekends off!

Let's celebrate it today by talking about press releases.

I'll admit, in the past I've been pretty slack about putting them
out. But boy did I learn my lesson!

Last week I published a press release. A free one, mind you.
Within hours I was at the top of the search results for multiple
high-traffic search terms.

Thanks to this, I now have a brand new client that's paying me
$6,597 to launch a new product. I'm stoked about this product too.
It's got a number of HUGE names behind it, which means that it'll
be a massive launch.

Not to shabby for two hours of work!

So, how can you write a press release that's going to get ranked
well AND bring in good business?

1. Find a good website to release your PR at. I've had excellent
luck using PRLog.org. I use their free service, which practically
guarantees me good rankings, which stands to say plenty of readers.

2. Write as if you are a reporter. The idea of a press release is
to get in the news, not just on a PR site on the web. Keep that in
mind when writing.

You can use fancy-schmancy wording, but overall you just want to
state facts, give quotes, and sound official. Read your newspaper's
website to see what I mean.

3. Create a quality headline. Just like on your website, the
headline will be the first thing read. Make sure it tells the
reader exactly what the article is about and why they should take
the time to read it.

4. Write a full summary. In 2-4 sentences sum up your whole
article. This is what the reporters who are looking for news want
to read. Make this catchy, informative, and readable.

5. Who? What? Why? When? Where? and How? All those questions need
to be answered in your press release.

Again, read through your newspaper to see how reporters write and
you'll be putting together money-makers in no time!

Give it a shot and put three or four PR's out and see what it does.
You're going to get loads of traffic, plenty of new deals, and
quite a busy office.

I dare ya. Do it.