Maintaining And Interacting With A List...

6 replies
I've been a member of GetResponse for about 4-5 months now but it's not really been a main focus of mine since I find myself always too busy creating sites/updating sites and the rest.

How do you guys with the big lists maintain and interact with your list? Is it a case of setting up a series of X amount of follow-ups, or do you simply broadcast an email to everyone a few times a week to keep things current?

What formula would you recommend I use? I'm thinking of plugging around 20 or so "soft" emails that provide information only - asking questions to get feedback off my subscribers via a blog I have. I dont really want to sell anything until I have at least 200+ members because I feel it would be wasted. Is this the right mindset?

Peace,
Alex
#interacting #list #maintaining
  • Profile picture of the author bluenetworx
    Hey Alex, I tried a new technique on one of my list, my largest one, and found the response shocking to be honest. I had many many people emailing me wanting to know why they didn't get an email if they missed and asking me to resend it, and thanking me for great emails. It even increased opt ins and reduced opt out drastically. So what I did was record 12 video training sessions using camtasia and gave away some great free tips for people and sent them a link to a new video in each email over 12 days.

    I also noticed that my email open rate went up after doing this too. The key is providing good content, and also people love videos, too much text doesn't work (from my own testing anyway)

    Anyway you can check out my emails if you want in the link at my bio. all the best!
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  • Profile picture of the author ~Davor Debrecin~
    Hi Alex,

    yes, that's a great strategy. Give them as much free and useful content you can. Keep your emails short and only as an introduction to the content you have on your blog. Always ask for their feedback. Ask them what questions would they like you to answer. Then when you get to that 200 number, you could do a "seed launch".

    A seed launch is when you tell your list you're going to do a webinar series that will cover *bla* and then just ask them again what type of questions they'd like you to answer. Decide whether you're going to charge them or not. My advice is that you do charge them, but not too high.

    Then you record the whole series so end up with a high quality product afterwards. You can then start looking for affiliates to sell that product and to build your customer list. Or you can offer that product for free as a bribe to get email addresses.

    All in all, your strategy is great and just keep working on it.

    Take care,

    ~Davor
    Signature
    MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
    I like to innovate stuff and babble IM stuff into a camera:
    I do this on the side, will try to sell you something, be sure of it!
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  • Profile picture of the author Malachi Kelly
    Your current stratergy sounds fine, I personnally set up a 10 email series then broadcast to my list once a week.

    The key is value the more value you can give to your list the better the response will be in the future when you are selling a product.
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  • Profile picture of the author ASM Marketing
    Cheers guys, great advice

    I definitely like the video idea, I'll certainly be testing that for this particular niche. Thanks also for clarifying the follow-up (auto) and then on to broadcasts to make things more personal and current, as opposed to just sending out a bunch of pre-loaded messages that have minimal interactivity.

    Another question that I often wonder about is:

    Do you funnel subscribers from multiple sites into ONE niche?

    For example, let's say I have 5x weight loss related blogs (subjects are different, but the general idea is that my visitors are looking to lose weight). Do all of those 5 squeeze pages funnel into ONE list that would be my "weight loss list" so-to-speak?

    I can't imagine handling 5 seperate lists for just one niche, and then thinking about building lists in other niches!

    Alex
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  • Profile picture of the author bluenetworx
    Hey Alex, sorry for the delay in responding...this depends on what you are doing:

    If you are giving away a free gift to entice people to opt in, the confirmation link needs to redirect to the page where people download the gift. (this is best rather than the thank you page as it forces people to confirm) So if the gift is the same for on all five weight loss squeeze pages then you can use the same list.

    However if you are running different strategies for giving away different gifts then you will need to have different lists, because the re-direct url leading to the download page will be different.

    I use Aweber and this is what I have to do, and I have spoken to Aweber about this many times on the phone and they too can't see a better solution.

    You can of course broadcast to multiple list with one email, and copy across your follow up series from one list to another with a quick copy and paste function so it really isn't that hard to manage, just make sure you keep a track of all the names and pages that everything is linking to, otherwise it can get messy!

    I hope I haven't confused you, sorry.

    Let me know if you need more clarification I am happy to help.

    Matt
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  • Profile picture of the author edman
    Just a tip that will make the interaction easy...

    When writing an autoresponder pick anyone from your list and write as if you were writing to only him.

    Write the first one, and see the reaction, write the second, and so on, go back to tweak the messages and track the results.

    In no time, you'll be surprised that you have a series of 30 follow ups with value and great call to action.

    You don't have to do it all at once




    Originally Posted by ASM Marketing View Post

    I've been a member of GetResponse for about 4-5 months now but it's not really been a main focus of mine since I find myself always too busy creating sites/updating sites and the rest.

    How do you guys with the big lists maintain and interact with your list? Is it a case of setting up a series of X amount of follow-ups, or do you simply broadcast an email to everyone a few times a week to keep things current?

    What formula would you recommend I use? I'm thinking of plugging around 20 or so "soft" emails that provide information only - asking questions to get feedback off my subscribers via a blog I have. I dont really want to sell anything until I have at least 200+ members because I feel it would be wasted. Is this the right mindset?

    Peace,
    Alex
    Signature
    Don't Google it... ASK Edward
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