For those of you using direct mail to try and win new offline clients, I wondered how long you wait after posting your letter/report/barf bag/etc before ringing them up.
I sent out a pile of letters last Sunday, so they will have been picked up in the first collection on Monday morning. Given that the Royal Mail (UK) say that 2nd class post takes 3-5 days, they should arrive around now. In practice, local post (which this all was) often gets there sooner, many of them will probably have arrived by now.
On the one hand, the sooner I ring, the more likely it is that the business owner will remember my letter, but on the other hand, if I ring too soon, it looks pushy and doesn't give them chance to read what I sent at their leisure. In some ways, leaving them for a few days and then ringing seems more sensible - but then this could just be a subjective excuse to justify my dislike of picking up the phone and ringing!
Any comments? Thanks