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Pricing Solo Ads

by brentb
10 replies
I have been thinking about opening up my substantial email lists for solo ads.

I have a tons of buyers in all verticals and an absolutely HUGE list of freebie people.

My lists are in many verticals: bizop, mlm, gaming, sweepstakes, coupons, stock market, dating... and many others.

The buyers from each list are obviously pure gold, but the freebie people are still worth something.

I am thinking if I do this, to make a pricing distinction like $0.75 cpc for buyers and $0.30 cpc for freebie or something like that.

Is this an accepted practice for solo ad sellers? Any opinion on my price points?

Right now still deciding if I want to do this but this info will help me decide. Please no PMs about solo deals, I am not ready to pull the trigger.
#ads #pricing #solo
  • Profile picture of the author Vid Yo
    I'm just curious why you're considering going this route with your list?
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  • Profile picture of the author writeaway
    Can't you make money off your list considering the fact that there are tons of CPA programs out there and you say you cover lots of niches?
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    • Profile picture of the author brentb
      Originally Posted by writeaway View Post

      Can't you make money off your list considering the fact that there are tons of CPA programs out there and you say you cover lots of niches?
      I can and I do. My hands are full though with managing the acquisition of all these people to my list. So anything that can make my monetization side easier, even if its less profitable, is still worth looking into.
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      • Profile picture of the author Brent Stangel
        Originally Posted by brentb View Post

        I can and I do. My hands are full though with managing the acquisition of all these people to my list. So anything that can make my monetization side easier, even if its less profitable, is still worth looking into.
        Different "tiers" of visitors is very common.

        Run of list - Buyers - Funnel clicks - 100% USA - etc.

        Price depends on the quality of traffic delivered. Of course you would charge more for buyers then "run of list." You would put a premium on "all USA" or "T1" traffic.
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  • Profile picture of the author Rob Whisonant
    Keep your prices as high as the market will pay. If your list produces a large number of buyers don't be afraid to raise your prices a lot.

    You want to maximize your profit while minimizing the number of solo ads you send to your list.

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  • Profile picture of the author Hunnyyadav
    Originally Posted by brentb View Post

    I have been thinking about opening up my substantial email lists for solo ads.

    I have a tons of buyers in all verticals and an absolutely HUGE list of freebie people.

    My lists are in many verticals: bizop, mlm, gaming, sweepstakes, coupons, stock market, dating... and many others.

    The buyers from each list are obviously pure gold, but the freebie people are still worth something.

    I am thinking if I do this, to make a pricing distinction like $0.75 cpc for buyers and $0.30 cpc for freebie or something like that.

    Is this an accepted practice for solo ad sellers? Any opinion on my price points?

    Right now still deciding if I want to do this but this info will help me decide. Please no PMs about solo deals, I am not ready to pull the trigger.
    If you're just starting out, I would suggest you go for 0.30 to 0.35 cpc for freebies list and then 0.65 to 0.85 for buyers list as this will help you get more orders as soon as possible
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    • Profile picture of the author nicheblogger75
      Originally Posted by Hunnyyadav View Post

      If you're just starting out, I would suggest you go for 0.30 to 0.35 cpc for freebies list and then 0.65 to 0.85 for buyers list as this will help you get more orders as soon as possible
      I don't see many sellers offering clicks as low as .35, even for funnel clicks or clicks that are not tier 1. I would think you can get .50 per click for a solo with at least 70% tier 1 traffic and if you were to sell all tier 1 clicks, you can get as high as .75. For straight buyer traffic I have personally paid $1 or more per click and still ended up making a profit on the solo. Buyer traffic from your niche is the absolute best traffic you can get.
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      • Profile picture of the author brentb
        All my traffic is 100% USA. I have about 4% other countries (mostly CA and UK) but I filter it out because I don't have enough to do much with it on its own.
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  • Profile picture of the author jemacb
    Check out udimi.com and see what the market is offering. It is free to join and if you are considering offering your list to the public, this is a good platform to list your services.
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  • Profile picture of the author HelpingYouBeAnExpert
    You can only charge what the market will pay and it's somewhere around 50 cents the highest I have ever seen was just under a dollar, and I doubt all solo sellers sell all their inventory.
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