how is testing done?

by gurupreet31 9 replies
hi ,
my question is how do you test your webpage ,squeeze page,email ,blog etc
except for the user feed back .

So do you use paid services ?
What metrics do you take into account?

BASICALLY how do you START with testing how ur product (may it be a blog ,website,article etc) is doing?
after you start getting some traffic that is.

thanks


NOTE-i am a newbie so feel free to point out any little detail that even a newbie can understand.
#main internet marketing discussion forum #conversion analysis #testing markets
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  • Profile picture of the author Kaan Evren
    You will require an auto responder for email marketing, I will assume you have one if not you need one.

    This software will house all the metrics regarding your squeeze page opt inns and email opens in the back end.

    On strategy is to find several vendor relative to your inch. Say 3.

    Purchase the same amount clicks per vender.

    Utilise the same squeeze page for each vender.

    Same Swipe (email content, header and body) for each vender.

    Be shore that you create 3 different campaigns in the back end of your auto responder so that you can accurate monitor the metrics.

    Send the emails out and which ever venders traffic converts for the most opt ins is the vender you want to scale.

    Scale the quality vender and ditch the non converters, rinse and repeat and this is how you scale your business.

    The metrics regarding the opt ins will be in the back end of your auto responder.

    Hope this answers your question.
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  • As mentioned above an autoresponder is very important to see if your landing pages works properly.
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    • Profile picture of the author gurupreet31
      yes thanks Kaan Evren my question is partially answered.

      But on further searching i came across words like A|B testing ,Split testing
      and also some click trackers like hypertracker.com being talked about on these forums can you please explain little more about them.

      Why is a service like hypertracker.com required isn't bit.ly started click tracking so you can shorten your link and track them as well.

      So basically i wanted to know along with auto responder stats any other software tools and metrics are required or not?
      If yes then can you suggest any if a newbie like me requires any .
      so that i can set it up at my squeeze page/emails.

      thanks
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  • Split testing is basically this:

    Squeeze page1 vs squeeze page 2 vs squeeze page

    The offer on all three is the same but the looks, image, words or marketing technique is different.

    You invest on solo ads, fb ppc or ppv whichever paid ads you like and give each one equal traffic.

    For example 100 solo clicks each.

    If squeeze 1 get 50% conversion, squeeze is 30% and squeeze 3 gets 70%, obviously you will use squeeze 3 in all your campaigns.

    You can do this as we in campaigns, like buying from a solo vendor named joe and spli test with mike and karen.

    You get higher conversion from karen's traffic.

    So you buy from her more

    Hole this makes sense

    Joe
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  • Profile picture of the author Dan Grossman
    Split test everything.

    The metric to compare is ROI, return on investment. If you have a lot of upsells, or sell subscriptions of some sort, it may take months to truly know which combination of ads, pages, e-mails, etc produce the highest ROI.

    Not all customers are worth the same. One channel might generate a lot of signups for me from affiliate marketers that might have an average LTV (lifetime value) of $500. Another might bring fewer signups, but they're executives at marketing agencies, and each account has an LTV in the thousands of dollars.

    Conversion rates alone don't tell the whole story; revenue has to be part of what you track.
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    • Profile picture of the author Talanexor
      Originally Posted by Dan Grossman View Post

      Split test everything.

      The metric to compare is ROI, return on investment. If you have a lot of upsells, or sell subscriptions of some sort, it may take months to truly know which combination of ads, pages, e-mails, etc produce the highest ROI.

      Not all customers are worth the same. One channel might generate a lot of signups for me from affiliate marketers that might have an average LTV (lifetime value) of $500. Another might bring fewer signups, but they're executives at marketing agencies, and each account has an LTV in the thousands of dollars.

      Conversion rates alone don't tell the whole story; revenue has to be part of what you track.
      I agree with all of this.

      As for how, check out optimizely.com, visual website optimizer or convert.com

      All 3 are A/B testing tools. I prefer optimizely, but each to their own.

      They all work the same way - you add a snippet to the <head> section of your page, and then the tool will "swap out" the content on the page. So if you have Variation 1 and Variation 2 of a landing page, the tool will automatically show V1 to 50% of your website visitors and V2 to the other 50%.

      Google analytics also has their own version called content experiments, but it sucks. All of the 3 above are WYSIWIG, so you can test small changes to your site without any coding.

      Also, make sure you have google analytics set up correctly and also have some goals set up in GA.
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  • Profile picture of the author gjabiz
    Originally Posted by gurupreet31 View Post

    hi ,
    my question is how do you test your webpage ,squeeze page,email ,blog etc
    except for the user feed back .

    So do you use paid services ?
    What metrics do you take into account?

    BASICALLY how do you START with testing how ur product (may it be a blog ,website,article etc) is doing?
    after you start getting some traffic that is.

    thanks


    NOTE-i am a newbie so feel free to point out any little detail that even a newbie can understand.
    Testing is a broad subject and from your questions, you are just starting out.

    So, there are four parts to look at.

    Your product (or service)
    Your promotion squeeze page etc. offer etc. follow up etc.
    Your PROSPECT, most important is who you are targeting
    Your Media... HOW will your prospect meet your promotion

    Each one of these is important, but in order to test anything, you need to establish a baseline.

    For example. You run a sig file here, you post 10 posts, you get 100 visitors...you know this from some analytics program you run, search the forum for answers as to which one does what.

    Google analytics is ok to start with.

    So, now you know your sig file generates apporox. 10 views per post. So, if you link to your squeexe page, you'll need to know how many of these 100 views (some could be the same person checking it oout)...signed up for your offer, say a FREE report.

    Let's say 2 people. 2 out of 100 is a small sample baseline. So, you continue to post and others visit your site, and it stays at 2%. So, what you know is where the traffic came from, how many signed up, and you have some information.

    Next, you might want to offer your product for review, and get some feedback.

    It is my opinion (based on over 30 years of being a direct response analyst) that most IM people test too soon and too often, but, whatever works, works.

    An A/B split test is when you vary ONE item in your promotion, sometimes the one item could be the look and feel of the site, but if you want accuracy, test one thing against the other.

    There is a ton of information in the Forum history, use the search feature and look for it. Also, all kinds of info about testing available via google search.

    Yes, TEST, but, know what and why you are testing.

    gjabiz

    PS. I've seen many disasters created from false data due to various skews of the market, ie., salted list. etc. You may want to get a basic book on marketing via remote means which explains this, one good one is 7 Steps to Freedom II by Benjamin D. Suarez.
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  • Profile picture of the author robsalexander
    HI gurupreet31,

    I use Google Analytics extensively as you can use the Real-Time > Overview tab to see exactly what is happening on your site when you post a new offer / drive paid traffic to your offers.

    But - it doesn't tell you what they look at before the leave the page. This used to frustrate me no-end as I had to guess what wasn't working and then change headlines / offers / prices etc but it's all just guesswork.

    A few days ago, I installed a new app called Content Analytics from sumome.com and over this past weekend I'd emailed my list and 136 people viewed the page. The analytics app shows exactly how far down the page people read before leaving, which means you can then work on the areas that need improvement / changes.

    I've done a quick review below today as I was so excited about the results and posted it to youtube (copied below). It's best to view directly in youtube on HD if possible so you can see the small data fonts that i'm referring to.

    Hope this helps you?

    All the best,


    Rob Alexander

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    Rob Alexander
    Pro Copywriter & Awarded WSO Launcher
    27 Secrets To Crafting A Kickass Landing Page
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  • Profile picture of the author nuworld
    There is a lot of testing you can do. What exactly are you trying to test?

    If you're doing media buys you must test your ads (can be banner ads or text ads).

    Then you must test your landing page/squeeze page.

    If the offer is not converting, test a different offers.

    You can also test your email follow up sequence.

    Start testing small. Don't test to many variables at once. Test headline1 vs headlines 2, sub headlines etc.

    Test 2 to 3 different ads at a time.
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