Do You 'Expect' To Make Money From Every Article?

by Fabian Tan 11 replies
I think this is perhaps one of the main reasons why someone might get excited about article marketing, write 5 articles, makes 1 sale or no sales, and then give up.

They expect every article to make a sale, and when they see no sales from their first 5 articles they give up.

This goes back to old habits. In a job, we get compensated for the time we spend and the work we do. If we work an hour overtime, we expect to get paid an hour overtime and we usually get compensated in the end.

For a business, it doesn't quite work like that.

Article marketing is constantly becoming more of a zero-sum game. If you get traffic, somebody else doesn't. This is inherently due to the more competitive nature of the game now.

This is not to say you can't get traffic which will rack up profits for you from article marketing. But you have to realize that article marketing is a volume game.

You can't expect to make a living out of 10 articles or maybe even 100 articles. And even if you pulled in nice profits for 100 articles, do you think that is going to last a year down the road, let alone 5 years? New competitors will come, thousands of articles are added per day to compete directly with your articles. The well is not drying up, but you've got to maintain a competitive advantage.

And that is to employ a 'big picture' thinking of your business model.

Don't think of 100 articles. Think of 1000 articles.

Don't think of 1000 leads. Think of 10000 leads.

In society, people often deride you for 'thinking big'. But you'd want to think big if you want to break away from mediocrity.

So don't expect to make money from every article to write. Think of the big picture of your business model and how article marketing comes into that.

Fabian
#main internet marketing discussion forum #article #expect #make #money
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  • Profile picture of the author Cerys
    Well said. When it comes to article marketing, or anything else that is involved with selling a product then real work is required. Not every visitor to your website is going to buy your product, and likewise not every article will get the desired results.
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    • Profile picture of the author Terrybear
      Yes, you are right. The only way to success is never give up.
      However, those who like to earn money from every article they write can only do the freelancer job but not the boss.
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    • Profile picture of the author glchandler
      Not quite an exact comparison but when I had my last brick/mortar store (antiques with custom crafted furniture mixed in) I based my expectations on what I called the "rules of 10".

      I fully expected that in order to have a sale I needed 1000 potentials aware of me (either through ads or drive bys). Of that 1000 I reasoned that 100 of them would have a true interest in what I offered. Out of that 100 then 10 would actually shop and out of that 10 I would have a sale.

      Online or offline it is still the same. Traffic: and with the traffic you must have something to offer. The comparisons are endless---sales page online to window display at your store. All the same thing---you cannot succeed until you have the product, promote the product, display the product, wrap the product and bank the sale price.
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      • Profile picture of the author Michael Dominic
        No, I do not expect to make money from every article.

        I have articles that make absolutely nothing but this doesn't mean anything. It happens. Those articles might have had poor quality keywords, bad titles, ineffective anchor text, etc... All of them get some hits and have the potential to bring in sales.

        My tip to anyone just starting out in article marketing: Don't give up! Stay consistent. Change the way you do things if you feel they're not good enough. Always test to make them better.

        And one last tip: The more articles you write, the better your chances are at making more money. Don't forget about the first tip. Quality is very important.
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        • Profile picture of the author JayXtreme
          Fabian...

          You're such a pioneer dude.. cool too.

          Very good advice here, shoot for the stars fo sho'

          Peace

          Jay
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        • Profile picture of the author Justin Jordan
          Originally Posted by Michael Dominic View Post

          No, I do not expect to make money from every article.
          I do.

          I don't expect to make a sale from each one, mind you, but there are all part of the process of selling, so each one should have a measurable return on investment, whether that investment is your own time or money outsourcing.
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      • Profile picture of the author djones
        Originally Posted by glchandler View Post

        I fully expected that in order to have a sale I needed 1000 potentials aware of me (either through ads or drive bys). Of that 1000 I reasoned that 100 of them would have a true interest in what I offered. Out of that 100 then 10 would actually shop and out of that 10 I would have a sale.
        I've never heard it put that way before, but that's an excellent way to look at it, and makes the whole concept easier to remember.
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  • Profile picture of the author Ricter
    Originally Posted by Fabian Tan View Post

    ...You can't expect to make a living out of 10 articles or maybe even 100 articles. And even if you pulled in nice profits for 100 articles, do you think that is going to last a year down the road, let alone 5 years? New competitors will come, thousands of articles are added per day to compete directly with your articles. The well is not drying up, but you've got to maintain a competitive advantage.

    And that is to employ a 'big picture' thinking of your business model.

    Don't think of 100 articles. Think of 1000 articles.

    Don't think of 1000 leads. Think of 10000 leads....
    Reading that, this thought came to me... This is the best argument I've read here for folks to just get a job and work some extra building expertise in that field. If it's going to be "compete compete compete, work hard hard hard", you may as well work a job. Your day ends with the setting of the sun. And society gets a genuine expert, not a fake.
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  • Profile picture of the author vorales
    Good post Fabian. You are quite practical.
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    • Profile picture of the author timpears
      While I don't write articles, as it would be a waste of time. No one wants to read crap and after reading it they are not going to go buy something from me. This thread is interesting for a number of reasons. And I would like to contribute my thoughts on the subject.

      Expect profits! I expect success from everything I do. If I expected failure I probably would not do it, what ever it is. I strongly believe in the saying "believe you can and you are right, and belie you can't and you are right" No matter which way you believe, you are right. You can do anything you want to, but first you have to believe. If you start off believing that you will not profit from each article you write, then don't be surprised if that is the outcome.

      I don't know if you can expect to profit from them today, tomorrow or next week or even next year. But there is no reason that you can't profit from every article you write. And if you keep believing that, and keep writing them, you will profit if only to get better at what you are doing and eventually you should get good enough that every time you pump out an article and upload it to the web, money will flow into your coffers.

      So some may ask, if I believe that, why do I not write. And the simple answer is, I believe that there are more productive ways to use my time. It would take more time than I believe it is worth for me to get good at article writing than I think it is worth. I also believe in outsourcing where ever possible. I can hire article writing for much less than my time is worth.

      Just my $0.02.
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