How much information should I include that can be found online and how much should I give out regarding my personal business model?
For my free report, I don't want to give out a lot of my personal business model since it is free.
For my OTO, I plan to put in more about my business model. However, I do need to save up information so that I can create more expensive products in the future.
These products are also an introduction to the industry and is assuming the user has no experience whatsoever so I feel I can include more general information that can be found online. I was thinking of giving out around 10% of my business model and 90% general information online for the free report and around 30-50% of my business model in my OTO, with the rest being general useful information that can be found online.
What is your opinion on this? I want my customers to feel like they have learned a lot and want to come back for more, but at the same time, I need to have some information saved up for future, higher end products.
Also, around how many words or pages should I strive for for the OTO and the free report?