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Free Report and OTO Creation Help?

by dcwg
2 replies
It's my first time creating any type of product. I plan to use a squeeze page and offer a free report, then show them my $12 OTO after that. I know that I'm supposed to to give high quality information in all my products so that people will come back for more. Here are some questions that I have:

How much information should I include that can be found online and how much should I give out regarding my personal business model?

For my free report, I don't want to give out a lot of my personal business model since it is free.

For my OTO, I plan to put in more about my business model. However, I do need to save up information so that I can create more expensive products in the future.

These products are also an introduction to the industry and is assuming the user has no experience whatsoever so I feel I can include more general information that can be found online. I was thinking of giving out around 10% of my business model and 90% general information online for the free report and around 30-50% of my business model in my OTO, with the rest being general useful information that can be found online.

What is your opinion on this? I want my customers to feel like they have learned a lot and want to come back for more, but at the same time, I need to have some information saved up for future, higher end products.

Also, around how many words or pages should I strive for for the OTO and the free report?
#creation #free #oto #report
  • Profile picture of the author Sarevok
    There's a million ways to slice the cake.

    Seriously.

    If you could somehow ask 1,000 successful entrepreneurs the same question, you'd likely get 1,000 different answers.

    The best advice I can give, is to create content that doesn't suck.

    Content you can be proud of.

    If you can do that? You know you're on the right track.

    Hope this helps.
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  • Profile picture of the author themichaelcook
    Originally Posted by dcwg View Post

    It's my first time creating any type of product. I plan to use a squeeze page and offer a free report, then show them my $12 OTO after that. I know that I'm supposed to to give high quality information in all my products so that people will come back for more. Here are some questions that I have:

    How much information should I include that can be found online and how much should I give out regarding my personal business model?

    For my free report, I don't want to give out a lot of my personal business model since it is free.

    For my OTO, I plan to put in more about my business model. However, I do need to save up information so that I can create more expensive products in the future.

    These products are also an introduction to the industry and is assuming the user has no experience whatsoever so I feel I can include more general information that can be found online. I was thinking of giving out around 10% of my business model and 90% general information online for the free report and around 30-50% of my business model in my OTO, with the rest being general useful information that can be found online.

    What is your opinion on this? I want my customers to feel like they have learned a lot and want to come back for more, but at the same time, I need to have some information saved up for future, higher end products.

    Also, around how many words or pages should I strive for for the OTO and the free report?

    What you can do in your lead magnet is have a stripped down version of what your OTO will be about. You need to make it very valuable but don't give the whole horse away.

    You talk about stuff being found online and how they can find it, you are an information marketer and trust me in my 7 years in this industy, I have not seen one thing that was revolutionary or new and everything that is being sold has been sold before, but it is your job to take what you know which more than likely is not brand new and put your own spin on it.

    Like I said you are an information marketer and when you come up with a product idea, you are selling the convenience of that particular method.. I can guarantee you that if someone wants to know the information in any product ever sold, all they have to do is a search on google or even here on the Warrior Forum and they will find the information they need for whatever they want.

    Again you are an information marketer and products in this industry again are put together for the people to learn it then and there(convenience) because you have already done the research needed, tested it out and packaged it up for sale.

    Like you said, you don't want to give your whole business model away... What you need to do is come up with your product on a single subject that has to do with your business model, package it up and sell it.

    You don't want to give your whole business model away in one product. Otherwise if you do then that is when you create a coaching program and charge a mid-high ticket price for it.

    Hope this helps!
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