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Is there anyone out here who is familiar with this subject and can advice some good books who are dealing with this subject?

Thanks in advance.

All the best

Lennart
#marketing #neuro
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    Another empty buzz word that allows consultants to suck cash out of corporations who think they can get inside the consumer's head and force them to buy crap.

    If you take the Blue Pill you can come up to my office and interview people about how they feel while they eat new improved corn flakes.

    If you take the Red Pill we can forget all this overpriced corporate fear management and go fishing.
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