I work for an European company (so I'm only interested in advertising in Europe only) that's specialized in industrial data loggers (temperature, humidity, CO2, etc type of measuring and detection devices).
I've been hired to handle the marketing and promotion of our (proprietary) products, but I am a bit clueless (I have very little experience with marketing, and even less good results with it tbh) about how to do it properly.
So, I would like to ask you what the best ways to promote our (narrow niched?) products is, besides press releases which - for a reason not known or understood by myself - is not to the liking of our company's manager.
Our budget is pretty tight at the moment (I would say $100 a month, besides of Adwords where we spend $500-600 a month) and we would like to (actually, we NEED to) look into other means of advertising/promotion as lately adwords has become less effective (reasons unknown yet, but we're looking into it).
So yeah, long story short, anybody knows of any effective yet cheap online method of connecting to our targeted audience (other companies that would eventually become dealers for our products)? What do you recommend (besides press releases) for attracting such dealers that you know works and it's $100 or less. Classifieds? Lead generation? Anything else?
If you have an idea or 2 and can share it, please let me know. You can even recommend affiliate links for services if you know good ones in our industry, I don't mind. I just ask that they're serious and effective. Our products are good and they're also cheaper than our competitor's. Yet, we struggle getting dealers for them. We also know there is a market for these devices, so they should sell (and they do actually, just not in big chunks as we're hoping).
TIA and I look forward to hearing your suggestions.