My ebook contains many links to other sites. Is this an issue, legally or for the customer?

by Ben15
16 replies
I wrote a book on making websites with WordPress. I plan on using JVZoo or Clickbank for affiliates.

I use many examples and resources throughout the book to help my readers. WordPress themes, plug-ins, and more. These are NOT affiliate links. Some would cost my readers money, others are free. I may include one affiliate link. I am undecided.

Should I remove these links from the book? I would put them on my site instead.

Here are my concerns with keeping the links in the book: 1) I don't want the companies that I link to sue me for some reason. 2) Customers may get mad if something I link to that they buy isn't as I advertised. 3) I can't change the URLs in book form if they change later.

Further, is it bad for customers to have over 70 links in the 40 page book?

I feel the links add a lot of value. I would appreciate some advice about the link situation, and places to look to for advice on the disclaimer. I will be putting a disclaimer in regardless.

Thanks!
#customer #disclaimer #ebook #issue #legally #links #sites
  • Profile picture of the author Steve B
    Ben15,

    Another thing you should think about: if the links are "live," every one is another invitation for someone to leave your ebook and jump to something else.

    One suggestion would be to put all the links in a "Resources" section at the tail end of the book (appendix). You can still reference the companies you're speaking about in the narrative text, but just let the reader know up front that links to all the resources mentioned in the book are found in the appendix. It's not a perfect solution, but it lets the reader know that if she wants to go online to check something out, she can do that later.

    Steve
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  • Profile picture of the author quadagon
    If it's relevant then there are no problems with links on ebooks.

    As long as any aff links are there to add quality then there isn't a problem. One thing i believe is that you should refer people to products or services that you use/have used.

    What i ended up doing though was creating a resources page at the end of each chapter this was so that it remained as content.

    The advantage of having a resource page on your site is that you can keep it up to date and remove dead links.

    If i was doing this i would have a page in the book that was open and honest saying the net moves that quickly that developments are being made all the time, if you would like me to keep you upto date on the best new releases join my list. (Not those words but you get the idea).

    You've then got a second list of people happy to recieve your mail.

    Eric
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  • Profile picture of the author JohnZ
    Your eBook can contain as many links as you want. As long as you offer quality information, this shouldn't be a problem. Since these are not affiliate links, it's fine to use them throughout your content. However, if there is something you can remove, just do it. Consider setting up a page that lists all links.
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  • Profile picture of the author onSubie
    Originally Posted by Ben15 View Post

    1) I don't want the companies that I link to sue me for some reason.
    This isn't a problem. You should check that you follow the ToS for any affiliate program. Amazon does not allow affiliate links from inside ebooks but Clickbank and JVZoo do, for example.

    It is a very common tactic to include affiliate links in your ebooks for recommended products. If you want to have total transparency you can include 2 llinks affiliate/non-affiliate and leave it up to your readers. Just tell them if they use the affiliate link it helps you.

    2) Customers may get mad if something I link to that they buy isn't as I advertised.
    You shouldn't really recommend any questionable products you are not familiar with. You can't be responsible for the end user's experience if you made a good faith recommendation based on your own assessment. That doesn't mean people won't get pissed off and blame you for problems.

    But if you recommend Hostgator with an affiliate link and the person has a bad experience with Hostgator, that can happen.



    3) I can't change the URLs in book form if they change later.
    You should use cloaked URLs for any affiliate links in ebooks.

    That way you can change the destination of the link if you find a new program or the affiliate link changes.

    It is best to use your own domain to keep control and brand the links. i.e. NOT bit.ly in an ebook. A blog comment maybe but not an ebook.

    So yourdomain.com/besthost points to your Hostgator affiliate URL.

    But after a bad experience with Hostgator you decide to recommend Bluehost. You can go to your redirect plugin and change the destination URL to your Bluehost affiliate link and all the ebooks will now point there instead.


    Further, is it bad for customers to have over 70 links in the 40 page book?
    It depends, if you have a lot of recommended resources you can add many links and options. You can do this in an end "Resources" section to keep them handy and out of the way of your ebook if you want.


    Mahlon
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    • Profile picture of the author discrat
      I think it is good to have Links that benefit your Subscriber/Customer.

      However, there is a downside in that you do NOT want them relying too much on other people's knowledge.

      That is your responsibility


      But mentioning an occasional Site or video from someone else is all good if it benefits them.

      Just do not go overboard


      - Robert Andrew
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    • Profile picture of the author Ben15
      Thank you for the helpful information. Just to be clear, I am only cloaking the affiliate link, and don't need to cloak all of the other links?
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  • Profile picture of the author borsaronero
    Put in the ebook only link to a page of your blog where you give the free resource. This is traffic and then you have control of the link.
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  • Profile picture of the author weeklyes
    I like ebooks where you are given links to find more information. I don't have to search it out then.
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  • Profile picture of the author AndyFrance
    My suggestion would be to keep your links, but make absolutely sure that it opens in another window.

    Also I would suggest that you use a link rotator so you can change the real link if one of the services you link to changes or a better one comes along. It's just easier to change the link once than 500 times :-)
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    • Profile picture of the author onSubie
      Originally Posted by AndyFrance View Post

      My suggestion would be to keep your links, but make absolutely sure that it opens in another window.
      It would be difficult to have them open in the PDF...
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  • Profile picture of the author Ben15
    Thank you all for the helpful information. I am looking into creating an extensive resource, but I feel the links being used throughout the book actually adds to the reading experience.
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    Want to make money on a website, gain fans, and do it in a perfect niche?

    24 Pages of my ebook about building successful sites from start-to-finish is is free for warriors!
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    • Profile picture of the author KyleG1461
      Why would a company sue you for sending free traffic to their website?
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      • Profile picture of the author onSubie
        Originally Posted by KyleG1461 View Post

        Why would a company sue you for sending free traffic to their website?
        Very rare that you would get sued. But if you send traffic that does not conform to the affiliate ToS you could get your account banned.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Ben15 View Post

      Thank you all for the helpful information. I am looking into creating an extensive resource, but I feel the links being used throughout the book actually adds to the reading experience.
      There's your answer.

      If the links add to the reader's experience, leave them in.

      If their only purpose is to add to your (financial) experience, go with the appendix/resource page idea.
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  • Profile picture of the author redeye paradigm
    You may want to put a short disclaimer at the start of your ebook saying that you may make commissions if someone buys a product or service through the links in the ebook.

    I can't see any reason why putting links in an ebook would upset product creators - unless you were going to do something underhanded - but always read and understand their affiliate Terms of Service.

    70 links throughout 40 pages is not too bad so long as you have several paragraphs per page and the links are relevant to the content and unique. For example if you were writing about domain names and you mentioned GoDaddy and Namecheap together than I would choose one sevice and continue. I would then put both links at the end of the ebook on a resources page. That way your not wasting space in your actual content but still giving people a choice of providers.
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  • Profile picture of the author Mr Bill
    I saw something interesting the other day in an ebook; The writer had two links to choose from. One was a straight link, one was an affiliate link. He encouraged us to click whichever link we liked. If we thought he had added good value we were invited to "consider" supporting him by using the affiliate link.

    I found that extremely respectful (especially the invitation to "consider" support) and a breath of fresh air. I thought it was a class act and even though obviously risky it added to his credibility and built a bit more trust.

    p.s. I clicked on the affiliate link.
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