Reverse Psychology - New Twist

by Steve Taylor 11 replies
Ok. right up front, I haven't tried this.

I hear a lot of folks asking about how to get traffic, how to make sales, what's the best way to promote a product.

After a few thread reads tonight, a thought came to me...

Let's say you have a new ebook/report ( with affiliate links in it-> important) and you don't want to spend all the time involved in the usual places to promote it...ezines, seo, bookmarks, ads etc...


What if you set it up like you were "stealing" it (your own product) and put it up on all the free bit torrent/black hat places.

What does it matter if people think they are getting it for free if you have back end affiliate links scattered through out the report?

Obviously you can send it to free legit download places, but sometimes illegal goes more viral. Or mischief in this case.

OK, I know...not the best business model to teach...far from it, but hey, it's Saturday night at 3 in the morning and I've had a few and you are only stealing from yourself...kind of.

Let the debate begin

Good night.

-Steve
#main internet marketing discussion forum #psychology #reverse #twist
Avatar of Unregistered
  • Profile picture of the author VegasVince
    Originally Posted by Steve Taylor View Post

    Ok. right up front, I haven't tried this.

    I hear a lot of folks asking about how to get traffic, how to make sales, what's the best way to promote a product.

    After a few thread reads tonight, a thought came to me...

    Let's say you have a new ebook/report ( with affiliate links in it-> important) and you don't want to spend all the time involved in the usual places to promote it...ezines, seo, bookmarks, ads etc...


    What if you set it up like you were "stealing" it (your own product) and put it up on all the free bit torrent/black hat places.

    What does it matter if people think they are getting it for free if you have back end affiliate links scattered through out the report?

    Obviously you can send it to free legit download places, but sometimes illegal goes more viral. Or mischief in this case.

    OK, I know...not the best business model to teach...far from it, but hey, it's Saturday night at 3 in the morning and I've had a few and you are only stealing from yourself...kind of.

    Let the debate begin

    Good night.

    -Steve


    If you're delivering quality.....I figure you can do it via any means necessary....assuming the quality you deliver comes from you...and the end result benefits your customer.

    Truth is.....a plasma tv....that falls off the back of a truck seems to always sell faster and play better....then a plasma tv that came from Circuit City.

    Even if it did...come from Circuit City.

    I've sold a LOT OF HOT TELEVISION SETS.....that weren't hot at all. And sometimes...people buy shit they don't really need...just cuz they figure....it fell off a truck. True.

    Same reason why cheap wine....that you buy at a cheap discount liquor store...always tastes better if the customer thinks you pinched it from Orson Welle's.....personal vinyard. Belive it or not.

    xxx Vegas Vince
    {{ DiscussionBoard.errors[85265].message }}
    • Profile picture of the author JayXtreme
      Vince is spot on here...

      In the UK we have guys that go around doing "mock" auctions with legit gear and it is totally legal..

      BUT

      Because people think it's a bit shady and they're gettin a good deal on some slick gear, they spend a bomb on average gear that's all legit

      Peace

      Jay
      Signature

      Bare Murkage.........

      {{ DiscussionBoard.errors[85267].message }}
      • Profile picture of the author sparrow
        Its funny how hot items fly off the shelf

        I was approach once in a parking lot for hot goods in a Mall but it seem kind of strange since they made no bones about being secretive about it

        I ask a officer that was patroling there and he busted out laughing pointing to the van, then explaining there con making people believe the goods were hot

        who knows maybe you can pickup a few customers

        I know I have people contact me for consulting after downloading my stuff from a file sharing site that did not have my permission to do so

        Ed
        {{ DiscussionBoard.errors[85325].message }}
        • Profile picture of the author ExRat
          Hi Steve,

          This one's as old as the hills. I've seen it mentioned in WSOs a few years ago. Apparently, it does work. But it's not a 'new twist'.
          Signature


          Roger Davis

          {{ DiscussionBoard.errors[85362].message }}
        • Profile picture of the author MaskedMarketer
          Originally Posted by sparrow View Post

          Its funny how hot items fly off the shelf

          I was approach once in a parking lot for hot goods in a Mall but it seem kind of strange since they made no bones about being secretive about it

          I ask a officer that was patroling there and he busted out laughing pointing to the van, then explaining there con making people believe the goods were hot

          who knows maybe you can pickup a few customers

          I know I have people contact me for consulting after downloading my stuff from a file sharing site that did not have my permission to do so

          Ed
          This is very true.

          Did these guys happen to be selling speakers or DVD systems?

          Because if they did, I used to do the same thing years ago. Funny you mention it. They are nothing more than speaker/audio/video sales guys. Its all legal.

          This is how it works.

          When you approach someone you say you have only 1 extra (scarcity) set of speakers on the truck (company doesn't know- hot item?). Now, this system is "worth" 3k- as we have a full page ad in a reputable audio magazine that costs probably 6-10k. We want to let the system go for 500 (more-less), thus a 2500 savings for the consumer.

          This takes advantage of ones greed (or financial gain- which is #2 motive for people buying a product) and since their is only 1 extra on the truck, this forces the person to buy now on the spot. People do this because of the (deal/ offer) they are getting.

          Think of how sales letters use the same concepts. You need a good offer to make a sale, but to get them to buy on the spot or faster the "hot item" factor comes into play and so does the scarcity tactic/ fear of loss.

          Now, like most well written sales letters, we also have a story for the prospect as well. We do not appear to be salesmen (neither should your sales letter- don't appear to be "selling"), we need to get rid of the "hot item" because when we get back to the shop, we will have to give the extra back and we will lose out.

          This is an old concept and uses scarcity and greed to get people to buy on the spot- it works. No different then a carefully crafted sales letter.

          Can be pretty profitable, but I don't like driving or doing outside sales, nor did I like selling speakers. The good thing is, profit is easily hide able from uncle sam lol.
          Signature

          "One Man's Ceiling is Another Man's Floor
          "


          "I Pay Less Attention to What Men Say. I Just Watch What They Do."
          {{ DiscussionBoard.errors[85363].message }}
        • Profile picture of the author Suthan M
          Hey, this is very true.. I had a small niche that constantly ripped my products, so what i did was release a few short reports and personally put it up in a few sites after cattering it with aff links..

          Many sales and happy beers later, i can say that this works.. :-P

          Like they say, if you cant beat them, join them in their parade.
          Signature
          ~Limited 35% OFF Discount~ Yezzar- Email Marketing Redefined WSO
          Email Service and Autoresponder System with high deliverability and low cost pricing
          {{ DiscussionBoard.errors[85364].message }}
          • Profile picture of the author Steve Taylor
            Thanks for thr relies guys.
            When I woke up this morning, I kind of regretted posting this but now that I think about it and reading your stories, I wonder if some of those scratch and dent tv commercials that are advertised are self inflicted to get rid of slow moving products.

            Ah, life of a salesman. LOL

            -Steve
            Signature

            Ask...Because you never stop learning.

            {{ DiscussionBoard.errors[85818].message }}
  • Profile picture of the author Jeffery
    I know that if I bought something from someone and later learned that the seller was also dumping it on warez sites I would never buy from that seller again! Same concept with people I choose to do business with - once they cross that line I won't do business with them or their business associates again.

    Jeffery 100% :-)
    Signature
    WarriorHelp.com
    Webmaster to the Stars
    {{ DiscussionBoard.errors[131664].message }}
Avatar of Unregistered

Trending Topics