I'm starting my first email campaign using solos initially to get traffic. I got a free WSO recently in which a prominent Warrior advocated setting the price of your OTO at $1. The reasoning was that you will build up your buyers list much more quickly and thus reap greater profits in the long run - at the expense of much lower short-term earnings of course.
I suppose it all depends on how much more than $1 the OTO would be. I was planning on pricing my OTO at $7. Would the difference between $1 and $7 really make that much of a difference? Would it be worth losing the short-term profits to maybe gain better long-term profits? Does anyone have any experience with such a scenario?
Thanks in advance.