This will help a lot of you...

4 replies
I was listening to the Joe Polish & Dean Jackson "I LOve Marketing" podcast today, episode 170: Joel Weldon: Success Comes In Cans, Not In Cannots – #170 « I Love Marketing

Joel was talking about his early days of selling success tapes...he was going around to unsuccessful people, trying to sell them tapes on being successful.

Makes sense, right? Unsuccessful people ought to learn how to be successful.

But, he only made a few sales out of thousands of sales calls.

Then, he talked to someone who was already successful. Explained that he was selling tapes on being successful, but no one was buying...

The successful guy was intrigued. In fact, he not only bought the tapes Joel was selling, he bought the whole line of tapes.

Why? Successful people want to become more successful or maintain their success. They know they value of ongoing training.

Gary Halbert operated in much the same way...selling things to people who have bought the same or similar products in the recent past.

He also gave another great example...about a gym. Now, think for a second about who needs to go to the gym. Fat people or fit people?

Conventional thinking would tell you that fat people need to go to the gym. But, if you go to the gym and look around, the vast majority of those people are already in shape.

It is much easier to sell people what they want instead of trying to convince them that they need something...
  • Profile picture of the author HugoMoreno
    This was powerful

    In essence, stop selling to people who don't value what you have to offer

    So simple and so true

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  • Profile picture of the author Jonathan 2.0
    Cool. : ) Thanks for the reminder Drew.
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Tom Addams
    Posts like this are one of the top reasons I come to WF. Great insight. Thank you!

    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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