Paid For Press Releases Vs Free Press Releases

by 13 replies
16
Could anyone tell me if there is any value in using free press releases to drive traffic to blogs, etc or are they a complete waste of time and paid for PRs are the way to go?

If it's paid for then where can I get some great quality PRs with tons of buyer traffic at a low, low cost?

Many thanks.
#main internet marketing discussion forum #buyer traffic #free #paid #press #press releases #releases
  • There are few good press release out there, and they are not free.
    I don't think that they are a waste of time, but I would prefer to work on my blog, social network, engage conversation with people in my niche, give help, and establish myself as an authority.
    • [ 1 ] Thanks
    • [1] reply
    • My experience with PRs is you get what you pay for.

      Free PRs can bring a little bit of traffic, but I have not had much success with them personally. Paid services get better attention and the places that send paid services get more notice from the media, IMO.

      As for your question: "where can I get some great quality PRs with tons of buyer traffic at a low, low cost?" I wonder if you understand how PRs work?

      You provide the "great quality PRs" and the resulting traffic is up to you and your ability to write an enticing and compelling announcement. Press release distributors put the message out there, but the amount of traffic you get and whether it is "buyer traffic" depends solely on you and how well you write copy.

      As for "tons of buyer traffic at low, low cost" - that is mostly wishful thinking. It all depends upon how good you are at getting the message across and how "in demand" your product/service may be.

      Personally, I don't send out PRs hoping to get buyer traffic for a quick sale. I do it for exposure, branding, incoming links and to drive traffic to one of my web sites.

      Steve
      • [ 2 ] Thanks
      • [1] reply
  • I've gotten some decent results with free press releases. The main thing about press releases is that in the MMO field they are often not written properly. When that's the case it doesn't matter whether they're free or paid. People flat out ignore them.

    Here's a little secret. Send your PRs to offline newspapers, magazines, trade associations and other traditional outlets, even if your release is geared more to an online audience. I've had tremendous success doing this. If you want to go even further, create a media kit for your product, service, etc., and make it available online. Point people to it by mentioning it in your online or real world press release.
    • [ 2 ] Thanks
    • [2] replies
    • Since two of you mentioned and one of you hinted that a good PR needs to be well written then I'd like to share this with you which was written by me after going through a training course for writing PRs. What do you think of it?

      Headline (Maximum 15 words. Required):
      Increase Free Buyer Traffic – Double Blog Visitors in Under 5 Hours

      Content       ( 300 words. Required):
      Newbie Online Businesses interested in Increased Free Buyer Traffic to Double their Blog Visitors in Under 5 Hours will find relevant and useful information on the new recently launched Kewco Trading Company website. This new website launch takes into account several most requested features including:~

      1. Learn the secrets of getting 2-4x more free buyer traffic using Yahoo Pipes and Google Feedburner to create a RSS feed announcement channel with just 15 minutes work.
      2. Free detailed training videos that any newbie can easily follow and implement to get more free traffic and buyers to websites, E-stores or blogs.
      3. Provision of a service to set up the free traffic generation system in its entirety if newbie business owners don't have the time to do this.

      The Kewco Trading Company has invested considerable time and effort to ensure an enjoyable user experience while providing timely and relevant information on how to Increase Free Buyer Traffic in Under 5 Hours. Additional updates and new features can be expected in the future. Interested parties can view the website at Making Money Online the Right Way

      Owner of Kewco Trading Company Kevin Walker described the new website in this way:
      "There has been a lot of positive feedback surrounding The Kewco Trading Company and the information that it provides. The Kewco Trading Company is committed to making continual improvements and adjustments so that all newbie online businesses have access to the latest information on how to increase Free Buyer Traffic. It is the goal of The Kewco Trading Company to become the leading resource for reliable information on issues impacting newbie online businesses."

      The Kewco Trading Company welcomes both new and established website and blog owners to take a look at the new features available, and to submit feedback for the next round of updates.

      Summary (Maximum 45 words. Required):

      New website supports newbie online businesses with up-to-date information on Increasing Free Buyer Traffic to Double Blog Visitors in Under 5 Hours has been launched by The Kewco Trading Company. The company is encouraging visitors to visit the site to leave feedback for future improvements.

      Featured Image (Maximum 1Mb)
    • Many thanks for this, but what do you mean by a ''media kit''? Could you give full details and examples please?
      • [1] reply
  • Which are some of the best free and paid pr sites ? I have used only prweb.com in the past, are there any new ones that are worth a look ?
    Thanks.
  • Interesting question. i have used both paid and free PR submission sites in the past. but i must tell you that there is value in what is paid for.

    I sure got more value in terms of traffic and baclink when i paid for submission. You might consider using "ereleases" i can confidently say they deliver well.
  • I use press releases all the time and you get what you pay for (or don't pay for). Free PR sites usually have a bunch of page rank zero clone sites in their "network" that are all on the same IP. Google goes after these types of networks with a vengence, and if you're linked to them, well, I wouldn't risk it. I use PRMWire myself (formerly Press Release Monkey) and they do really well for me. You can get PRWeb for way less than PRWeb will charge you directly and they write and distribute the PR for you. I've had really good success with them, just know your market and make sure they use your target keyword in the first part of the title.
  • It is always good to opt for the paid press release websites. The paid press release websites have a better reach, there are affordable paid websites through which you can publish your press release.
  • The problem with FREE press release sites is that they have no dependability. So one day you can post to them and the next day they are not there anymore due to a variety of reasons like:
    * Switched models from free to paid
    * Permissions changed so it's no longer possible to easily gain access

    If you really want to make something happen for your business find an way to distribute your PR's affordably.

    (see my sig for the longest running WSO in Warrior Forum history which happens to be PR software)
  • According to me, if it is good the free Press release, there will no need the paid one. So of course the paid is the best, there is no doubt about it. You should submit the press release at the right place also to get a good result.
Join the discussion

Next Topics on Trending Feed

  • 16

    Paid For Press Releases Vs Free Press Releases

    Could anyone tell me if there is any value in using free press releases to drive traffic to blogs, etc or are they a complete waste of time and paid for PRs are the way to go? If it's paid for then where can I get some great quality PRs with tons of buyer traffic at a low, low cost?