Viral Content Websites

4 replies
I'm talking BuzzFeed, Viral Nova, The Lad Bible, The Sport Bible etc.

Has the boat already sailed or is this still a viable business idea for someone starting out?

Just wondering whether anyone runs/has run a website like this?

Thanks
#content #viral #websites
  • Profile picture of the author BritishMike
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    • Profile picture of the author Steve B
      Originally Posted by BritishMike View Post

      Confused by the lack of response to this - nobody tried it?

      OK, I'll respond . . . and no, I don't have a viral web site.

      What makes you think this model is no longer working? It seems to me there are more of these sites racking up big traffic today than there have ever been.

      All the same 10 rules apply to viral sites as would apply to any other kind of site:
      • Give the intended audience exactly what they are looking to find;
      • Make the site as simple, intuitive, and value-packed as you can;
      • Make it a priority to gather subscriber emails and nurture the list;
      • Develop your own "voice" and persona and stick with it;
      • Don't blast your list with offer after offer - treat prospects with respect;
      • Make your site unique - find an angle - be a little different than everyone else so you have no ready comparisons;
      • Treat your customers like gold and keep them engaged;
      • Stay current and relevant; no one likes a stale site; update daily
      • Create a niche and position your business so it stands out; be the only logical choice in your category
      • Specialize. Don't try to cater to everyone. The more focused the subject of your content, the easier it will be to target prospects and market effectively to them.
      Get at it. Jump in with both feet and provide the next great viral site. If you want the biggest juiciest apple on the tree, you've got to go out on the limb and grab it for yourself.

      The best to you,

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author Elvis Michael
    Go for it. People will always have an interest in gossip and lists and click-baity things.

    Think of these websites as pizza places and such restaurants: One can open up shop in a competitive area and still make money despite competing with other spots.

    Same goes for everything else. Look at Matthew Woodward's blog, for example. When he launched it, there were already a million others out there, but he's still quite successful.

    It's all about adding your own spin to things as much as possible.

    And also remember: You don't necessarily need to dominate in that area; you only need a 0.1% of the pie to make a decent living.
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  • Profile picture of the author onSubie
    I just read a recent blog post about this. The guy went through the whole business model and showed examples of people who did it. The comments on the blog post had many people trying it out, some quite successfully. I can't remember the blog.

    It is still viable you just need to really work the viral part.

    Master those "click bait" article titles like "At first I hated this guy. But after what he says at 2:41 I fell in love" or "You won't believe what this little girl did to make her father break down in tears. Even I was SHOCKED"

    Then promote/share the heck out of them.

    Even ones that don't go "viral" will still get shared around to the tune of 1000's of article views per day.

    If you look at many of these 'clickbait' articles floating around you will see:

    1) It is rarely their own content. They take a YouTube video, picture or meme and legally share it (curate) with a new 'clickbait' title

    2) The content is often old. I see 'clickbait' leading to recent articles featuring 4 year old YouTube videos. It doesn't have to be current events or recently published content. It has more to do with how you present the curated content and how good your titles are for getting clicks and shares.

    3) Many people are not focusing on a 'niche'. People are making generic sites and putting anything they think will get traffic up. I think there is an opportunity to niche down a bit and still have variety and crazy viral stories.

    Edit: See Steve's answer above
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    • Profile picture of the author BritishMike
      Thanks for the excellent responses.

      What has confused me is the recent uproar regarding Facebook's clamp down on click bait. Facebook is going to be the main traffic driver for any of these sites, so if Facebook decides not to show your articles then you're in trouble from the start.

      Having said that I have identified a niche that will work well if I can get it off the ground. Maybe I'll start with $100 per day on Facbook Ads for a week or 2 to get this going and accumulate likes/shares.

      First I need a website - does anyone know a ready-made Wordpress theme for this kind of viral content site?

      Thanks

      Mike
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