Am I about ready to mess up?...

There's no simple answer but I would encourage you to read this thread as it could well give you some ideas...

http://www.warriorforum.com/email-ma...y-well-me.html

...it contains a strategy that I think might be easily adapted to what you want to achieve.

This is probably the 20th "I created a guitar lessons product what do I do with it?" thread I've seen this year.

I have some experience with the guitar lessons niche. I would drip feed the videos on youtube and try to get people to opt in to your list. Then promote guitartricks.com as an affiliate.

Maybe stick it on Udemy, and give away the discount voucher on Youtube.

Best of both worlds?

If I were you I would have created a much smaller course to start with rather than devoting a whole year to a product you have no people to sell to.

There are so many free video tutorials on Youtube nowadays and I think that's where most beginner students would probably head. I'm a drummer and watch a lot of drum videos and lessons over there.

I've been in the music lessons market in the past and found it not so easy because many beginner students these days would rather sit on Youtube and watch free videos rather than purchase courses.

I would post 5 or so videos on Youtube and facebook etc, show people that you are an authority and have some quality content, point them towards your squeeze page for more training videos and use an autoresponder to deliver one every 2-3 days. After a few more videos have been delivered, have an option to buy the rest of the course there an then + reference sheets included.

if you already put in a whole year of your time...there is no way i would give it all away for free...just because you aren't "known" outside your market.

If i were you I would use Jon Bensons 3x vsl formula to craft a winning video sales letter to sale my product...

I would take snippets of the best parts and place them on youtube and run youtube ppc traffic to them, and of course have the videos lead back to your capture page, which then redirects to your vsl.

I would place retargetting and remarketing pixels on all your pages and setup ads on facebook and other social media sites to drive the people who dont initially purchase back to the video sales letter.

And of course I would have a good email follow up that converts prospects into customers by using a great email sequence that establishes your credibiilty and positioning in the market...(Might want to check out autoresponder madness to help you craft it)

You need to test it sometimes it's good and sometimes it's not. There is no easy answer.

So why not create a facebook fanpage, link that with your youtube channel. Post tips on how some can improve their techniques etc.. Proving you are authority on this topic. From there why don't you encourage your followers to post their performances and best one wins something... Just an idea.

Anyway you have to most importantly stand out from the crowd. Build your brand and prove your the best in the business..... Anything is possible as long as you believe and have an action plan.

I built my brand just through Facebook alone and I make enough money to treat my family to a lifestyle they derserve. So hard work and dedication pays off!!

With that much content, you can give some away for free and sell the rest.

Definitely sell some.

Sounds like an opportunity to start a membership site instead of just a paid course. Don't think of the one time stuff, think about how you can keep them paying a smaller fee monthly for an extended period of time.

Put out some free lessons to promote, and then have the membership site where users would get access to something like a longer lesson plus materials. Make sure you can keep delivering new content every month to keep active members happy.

What bugs me about this question is the fact that you have a premium product in your hands and you're planning to position yourself as an expert in your market just to be an affiliate.

I think it would be best to:

. Create a lead magnet giving away the best video you have at your disposal.
. Offer half of the videos (100), preferrably the basic tutorials on your thank you page as front end.
. Offer the other half as an upsell.
. Offer live coaching at the back end.
. Offer products that have a monthly recurring commission so you won't have to tire yourself on creating a membership site.

Here [no pun intended] is a great music site to model. The owner
is an internet marketer so he knows his marketing stuff.

Piano Lessons - Play Piano By Ear

-Ray Edwards

I agree with the idea that drip feeding the videos on to Youtube is better than putting them all up at one. You will not be "messing up" if you are using your video product to build a list - AND you have a plan to monetize that list.

Another plan would be to post for free the beginner lessons and than have a paid for product for more advanced lessons.

Also - not to be a copycat but you can look at how others in that niche do things and that may give you some ideas.

It does sound like you put a lot into creating and you now want to put effort into the marketing. This forum will help a lot. While Youtube is HUGE there are other video ditribution methods (facebook).

I happened to come across Randy Jackson selling his line of unique guitars on a home shopping channel this past weekend. I was mesmerized by how good the presentation was. Randy sat next to the host and chatted while occasionally strumming a tune. There were 3 younger musicians in the background who helped demonstrate the quality of the guitar by playing and singing at key points. It was part performance and part infomercial. The guitar package comes with lessons on CD taught by Randy and one of the musicians with him. They did a great job of breaking down the "value" of each item in the package. It was easy to see how much of a great deal you were getting.

Being that it was also a "Today's Special" thousands of guitars were sold. I did some number crunching and determined Randy and HSN sold over a million dollars of guitars during that presentation, and he had one more presentation to go later on that day.

So, there are plenty of people that want to play guitar and ready to buy one. I think the OP should place teaser videos on Youtube, but not the whole course for free. Set up a website with an opt in that gives people access to more awesome lessons once they join his FREE guitar playing mentorship e-course. Some lessons are free, but you can SELL the most advanced lessons by creating a membership site, selling them as a download package online or putting them on a CD.

Create an autoresponder course and link to private video lessons. Sign up as an Amazon affiliate and recommend guitars and guitar accessories like pics, music, amplifiers, etc.

Randy Jackson pitched to: people that always wanted to play guitar, people that used to play, but gave it up and now want to restart lessons, people buying a gift for a family member interested in guitar.

Beginner players wanting to improve their skills is also a good target market for your lessons. Your promotional page for your lessons can target all these groups.