How big is your list?

26 replies
Hello Warriors!

I'm starting to work on my opt-in list and was curious to know how many subscribers you have and how long did it take to achieve that number?

What methods worked best for you? web 2.0 etc....


Should be some interesting answers.


GO!!!!!
#big #list
  • Profile picture of the author Ldimilo
    It really doesn't matter how large your list is....what matters is how RESPONSIVE your list is. I have had lists of 10,000+ with an open rate of 15% and I have had lists of 5,000 and under with open rates in the 40th percentile.

    I primarily build lists via PPC but it is really a numbers game. You have to assign a value to each subscriber so it can be quite challenging to the casual internet marketer.
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  • Profile picture of the author Dano77
    I agree with the last poster...

    But i can tell you this...

    There are thousands out there with 10,000+
    Hundreds with 50,000+
    And a handful with 500,000+

    I know one guru I worked with that had roughly 880,000.

    But again the responsiveness and relationship you build is 10x more important
    than the size.

    I knew a guy who had 60,000 opt-ins, sold his site recently for $5,000 because he
    hadn't dialogued with those folks for nearly a year... Makes them virtually worthless.

    Dan
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    • Profile picture of the author Scott Ames
      Originally Posted by Dano77 View Post

      But again the responsiveness and relationship you build is 10x more important
      than the size.
      Dan
      I will defer to my wife on this one.
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      • Profile picture of the author Jason Anderson
        Originally Posted by Scott Ames View Post

        I will defer to my wife on this one.
        Now that's funny!!!! Way to be a smart alec!
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  • Profile picture of the author ShazLeghari
    Its not about how big your list is, its about the quality of your list and as these 2 said its about how responsive your list is.
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  • Profile picture of the author Matthew Iannotti
    I see your points...Would you wait until you built up a nice size list before blasting, or would you just set up the auto responders and start right away?
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    • Profile picture of the author Cerberus
      Set it up right away.

      I set up the autoresponder to go out for several months. Then just start driving traffic.
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      • Profile picture of the author gianne2705
        Absolutely agree,It is better to have thousands of list for the advantage of more chances but i will much prefer a few responsive than a thousand non responsive.
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    • Profile picture of the author myob
      Originally Posted by EfitnessNYC View Post

      I see your points...Would you wait until you built up a nice size list before blasting, or would you just set up the auto responders and start right away?
      I don't know what you mean by "blasting". Every lead that subscribes to my autoresponder is always considered a prospect for my product or services. If they don't buy within a certain period of time (with me its 90 days), they just get deleted from the list.

      PPC is the fastest (also perhaps the most expensive upfront) method of building a list. I bring in highly targeted 7,000 -12,000 new subscribers every week using PPC. My newsletters and solo ads contain some powerful sales promotions almost immediately. Since they are targeted, over 23% will buy within 90 days. The rest get deleted; not worth my time or bandwidth.

      I have built up a list of 600,000+ real customers over the last 8 years using mostly PPC ads and targeted offline advertising. In my opinion, building up a list before promoting your product to them is backwards marketing. You should build up a good list by selling quality products at fair value first. Giving away free products to build up your list will just give you a list of free loaders who will seldom if ever buy anything. That to me is the most expensive form of marketing.
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  • Profile picture of the author bluenetworx
    Hey there,

    I agree with everyone above, that the responsiveness of the list is key, however it also matter of the type of leads that are on your list. If you can get known buyers on your list, ie. people who have bought products in this niche before, then they are worth X10 more than just a general lead.

    Therefore consider this carefully when you are buidling a list. You can get buyers on your list in a number of ways. One great way is to create a very valuable bonus and approach product owners in the niche and ask if they will put your bonus in their members area. For people to get it they must leave their name on a squeeze page you build.

    Also make sure you provide good quality to your list from the beginning, it is not about blasting anybody, the key is customer service. A good question to ask yourself is this: "if someone is on my list and they never buy anything, is it still worth their while being on my list?" if you answer yes, then you are on the right track!!

    All the best!
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  • Profile picture of the author dndoseller
    My list is 1,146 as of today and I get 10-20 new subscribers a day. This took me 6 months but my opt in rate recently increased because I started giving away free stuff and centering the form in the page as the main focus.
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  • Profile picture of the author netcash4u
    I have to agree with everyone that is saying that responsiveness of your list is more important than the list size!

    But again, if you have a CUSTOMERS list instead of the regular list, that is the JACKPOT!

    With customers list, you should see a CTR of 40% or above!

    @EfitnessNYC, if you are just starting out, I don't recommend you to "blast" your list! You should start to build relationship with them first! Especially, building trust!
    Honestly, that is one of my mistake too! I blast out to my list and the size is shrinking! Really! This is a serious matter! So, you should nuture your list and let them know you better before start to offering something!

    Anyway, I hope this will help you to avoid the mistake I made!
    And also hoping you are succeeded in building a huge responsive list!

    I said HUGE and RESPONSIVE! Those are the 2 keys for you to quit your day job!

    Ken
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  • Profile picture of the author Adrian Cooper
    I have a very large list with hundreds of new members per day - all organic, no PPC - but for me the challenge is the open rate.

    I send out a very high quality newsletter every week packed with original, unique information, and unsubscribe rate is very low.

    Treat your email header as you would an Adwords Ad headline because the objective is identical - to get the user to view/click the email/ad.

    In my view many people subscribe with free "throw away" email addresses on the free webmail services which they simply abandon so they never see the emails.

    I think that open rates are a science in itself, because no matter how big the list, it is the number of people reading the message that ultimately matters.
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  • Profile picture of the author kimothy777
    I think statistics say that about 60% of people opt out of lists because of perceived indifference. So it is important to contact your list at least once or twice a week. Sure, some people will opt out and get sick of you but the rest wwill love you to bits.
    don't lose 60% to keep a few people happy by not offending them. People will get offended whatever you do. It's just the way it is. Learn to live with it and grow a thick skin.
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  • Profile picture of the author vema123
    I only have 2 subscribers so far, but I don't really care about the number. What matters the most is the traffic
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    • Profile picture of the author ourincome
      Banned
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      • Profile picture of the author dzulnaz
        Originally Posted by ourincome View Post

        Having lots of traffic doesn't mean having lots of subscribers?
        If we have a lot of traffic, we should get lots of subscribers too..

        But it depends on how nice your landing page to make visitor subscribe.
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  • Profile picture of the author dsmpublishing
    I was on a internet marketers list who is known on here for being around and having a list of about 15,000.

    I had totally forgotten about here and then after 6 mths she suddenly started mailing again. When people do this it looks really bad for business and will lose you subscribers.

    I always contact mine twice a week and mine are always responsive.

    Even if you have just 250 you can still make money from it if they trust you and you how built up a relationship with them.

    kind regards


    sam
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    • Profile picture of the author Matthew Iannotti
      Ok, so when building a list would it be better just to have a one page site for opt-in's and leave it at that? Or have an optin page that is linked to my site so when the person submits their email they are routed to my homepage...I'm not sure which is best..

      How would you go about promoting the site for any type of traffic and rankings..I can't imagine submitting articles to say Ezine and have a link at the bottom to my optin page...or maybe I'm wrong? I really don't know..
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  • Profile picture of the author Igor Kheifets
    Hey fitnessNYC,

    the thing is that the size doesn't matter, unlike in other areas of life =]
    The thing is that the responsivness of your list is the thing that
    matters.

    So even if you strike a JV with a person with 10,000 list
    there is no guarantee how many people will actually open that
    email up.

    When you do build a list, make sure to target your traffic
    and make sure to give more than you ask in return.

    That way you will get the highest response rate possible.

    Igor
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    • Profile picture of the author Matthew Iannotti
      Originally Posted by igorhelpsyousucceed View Post

      Hey fitnessNYC,

      the thing is that the size doesn't matter, unlike in other areas of life =]
      The thing is that the responsivness of your list is the thing that
      matters.

      So even if you strike a JV with a person with 10,000 list
      there is no guarantee how many people will actually open that
      email up.

      When you do build a list, make sure to target your traffic
      and make sure to give more than you ask in return.

      That way you will get the highest response rate possible.

      Igor

      Sorry for the silly question, what's JV stand for?
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      • Profile picture of the author Justin Jordan
        Originally Posted by EfitnessNYC View Post

        Sorry for the silly question, what's JV stand for?
        Joint Venture - working with another marketer for your mutual benefit.
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        • Profile picture of the author Rich Mann
          List building is an art form. Anyone can build a list of subscribers. If your intent is to just build a huge list, you're just chasing the wind with a butterfly net.

          On the other hand, building a highly targeted list of responsive customers is done with finesse, skill and a thorough understanding of the wants, desires and emotions of those subscribers. It requires building a solid relationship and then nurturing that relationship by consistency of quality, consistency of delivery and establishing your expertise in the subject matter. These things will build trust.

          It's a well known fact that people buy from those they know, like and trust (the KLT factor). So, if you have a small list of subscribers that know, like and trust you, your small list can substantially out perform lists with thousands of subscribers that have little KLT value.

          The axiom "the money is in the list" isn't exactly accurate. "The money is in the targeted responsive list" would be more accurate. Quantity does not necessarily equate to quality unless you have the KLT factor built in from the beginning. I never delete subscribers because they don't buy within a certain time period. What I do is migrate those people to a broader list of subject matter and then split them out into other topics of interest they would subscribe to.

          If I have open rates of less than 40%, I re-examine my marketing campaign for the opt-in because it, more than likely, is too general in nature. Thus, producing an unresponsive subscriber list.

          As for mediums used to build lists (Web 2.0, Social marketing, article marketing, etc) it really depends on how you go about qualifying your target audience. These platforms are tools. Used properly, you can rapidly build a steady stream of targeted traffic to send to your opt-in. Used incorrectly, you'll end up with a lot of tire kickers and freebie seekers.

          Hope this helps.

          Rich
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  • Profile picture of the author dsmpublishing
    I believe the quickest way is twitter - posting two optin messages a day and in a month you have a serious list!


    sam
    X
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  • Profile picture of the author easylearning
    My list is pretty big. I obtained them from twitter.
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  • Profile picture of the author Franck Silvestre
    Size list isn't that matter. Marketing strategy, product pricing and how people on your list trust you is important.

    Here is a real example:

    Look at the JV leader board (below).

    You will see that I'm the #10, and most of these people have list of 30,000+... my list size is less than 3000.

    And it's not the first time I outperform those with lists in the thousands...

    JV LeaderBoard

    Hey Franck,

    The doors to AffiloBlueprint have now closed, thanks again for all
    your support!

    I just wanted to update you on the JV Leaderboard:

    * 1st place (MacBook Air): Tim Godfrey (Unbelievable)
    * 2nd place (MacBook): Anik Singal (Top class effort)
    * 3rd place (Mac Mini): Ryan Moran (Crazy conversion rate)
    * 4th place (iPod Touch): John Thornhill (Very very close to
    ryan)
    * 5th place (iPod Classic): Jay Stockwell & Allan Gardyne (Just
    pipped Alex)
    * 6th place (iPod Nano): Alex Goad (Mr Conquest)
    * 7th place (iPod Nano): Andre Chaperon (A true bully)
    * 8th place (iPod Nano): THEOWNER
    * 9th place (iPod Nano): Gauher Chaudhry (Thanks again)
    * 10th place (iPod Nano): Franck Silvestre (Crept in there at
    the end)


    Well done to all of you who have won the above prizes. And thank
    you to everyone else who entered, there were a lot of people very
    tightly contesting that 10th position, including Ben Shaffer,
    Michael Nicholas and others, and I thank you for your support.



    All the best,
    Franck
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    • Profile picture of the author jasondinner
      Originally Posted by aboutalhah View Post

      Size list isn't that matter. Marketing strategy, product pricing and how people on your list trust you is important.

      Here is a real example:

      Look at the JV leader board (below).

      You will see that I'm the #10, and most of these people have list of 30,000+... my list size is less than 3000.

      And it's not the first time I outperform those with lists in the thousands...

      JV LeaderBoard

      Hey Franck,

      The doors to AffiloBlueprint have now closed, thanks again for all
      your support!

      I just wanted to update you on the JV Leaderboard:

      * 1st place (MacBook Air): Tim Godfrey (Unbelievable)
      * 2nd place (MacBook): Anik Singal (Top class effort)
      * 3rd place (Mac Mini): Ryan Moran (Crazy conversion rate)
      * 4th place (iPod Touch): John Thornhill (Very very close to
      ryan)
      * 5th place (iPod Classic): Jay Stockwell & Allan Gardyne (Just
      pipped Alex)
      * 6th place (iPod Nano): Alex Goad (Mr Conquest)
      * 7th place (iPod Nano): Andre Chaperon (A true bully)
      * 8th place (iPod Nano): THEOWNER
      * 9th place (iPod Nano): Gauher Chaudhry (Thanks again)
      * 10th place (iPod Nano): Franck Silvestre (Crept in there at
      the end)


      Well done to all of you who have won the above prizes. And thank
      you to everyone else who entered, there were a lot of people very
      tightly contesting that 10th position, including Ben Shaffer,
      Michael Nicholas and others, and I thank you for your support.



      All the best,
      Franck
      Same here with me.

      My list isn't the biggest, but I manage to get in top 10's or top 20s of affiliate contests
      often.

      It all boils down to the relationship you have with them.

      You can train them to respond a certain way, but it doesn't happen overnight.

      And as far as waiting to "blast" them, I would add autoresponder messages
      right away so that all new subscribers are taken through the series of
      messages as soon as they get on your list.

      You can broadcast too. I do a mixture of both, but mostly broadcasts.

      Just a word of advice on frequency.

      If you're going to mail them often or set your autoresponder series to mail
      often, stay consistent with it.

      One of my lists of 5,000 that used to make me and my partner on that
      particular list about $1500 every month just from regular promos would get
      neglected by us for 30 -60 days, sometimes even longer.

      Mostly because we both had our own lists and always forgot to send stuff
      to our shared list.

      So now when we mail to them, our click through rate is garbage.

      Hope this helps
      Jason

      P.S. Scott Ames - you cracked me up on your "list" size and the wife comment. LMFAO!!!
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