How Do you create a digital protuct from A-Z

Strange question, but I get asked this a lot so here goes:

Whatever niche you are working in I find that it is best to stick to something you know and are passionate about. That way your enthusiasm shines through in your product and sales letter and is conveyed to the prospect.

Basically all you need to do is to write about what works for you and put it into a pdf and/or a series of videos.

So, to use a classic example for a WSO, if you have found a way to make $XXX a month then explain why, how and where it works and how anyone else can do it too.

Or, if you've found a cure for Acne or Hair Loss, then follow the same script.

To create your product imagine that you are talking to a friend and explaining how you discovered this (whatever it is you do), what its benefits are and how it all works. Imagine that you are showing them how to do it. Then conclude by giving them a step-by-step process.

This works for all information products. For software you'll need to outsource your project unless you're a technical wizz or php programmer.

And, of course, you can outsource the whole thing. There's a couple of WSOs at the moment offering to create a complete product and sales funnel for you. It's not cheap but it's ideal if you want a quick start.

As for actually marketing your product well, that's a different matter entirely and would take up far more space than we've got here!

Is that all? How about someone actually creates the product for you as well....