Is Internet Marketing worth it?

44 replies
Matthew Woodward runs one of the more successful IM blogs out there (I'm sure you've heard of it).

His site is ranked 5,243 in the world according to Alexa. Yet, according to his income reports he only pulled in $20k in income last month.
Considering his success, that doesn't really strike me as much of a return.

Is Internet marketing worth it? Is Matthew making the most of his success? Or should we be changing our tactics?
#internet #marketing #worth
  • Profile picture of the author travlinguy
    Nah, it's definitely not worth it. I mean, if Matthew is only pulling in $20K, jeez, what's this world coming to?
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    • Profile picture of the author lithium398
      [DELETED]
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      • Profile picture of the author Brent Stangel
        Originally Posted by lithium398 View Post

        wise ass reread his question
        He's not confused.
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  • Profile picture of the author nicheblogger75
    Originally Posted by jbmarwood View Post

    Matthew Woodward runs one of the more successful IM blogs out there (I'm sure you've heard of it).

    His site is ranked 5,243 in the world according to Alexa. Yet, according to his income reports he only pulled in $20k in income last month.
    Considering his success, that doesn't really strike me as much of a return.

    Is Internet marketing worth it? Is Matthew making the most of his success? Or should we be changing our tactics?
    You don't think 20K a month is a good return for running a website from the comfort of your own home (or anywhere you want, really)?

    I like to think of myself as a pretty successful IMer and I would absolutely LOVE to be making 20K per month just from my blog!

    Internet Marketing is DEFINITELY worth it! IM is probably the greatest thing that has ever happened to me financially and it's also done wonders for my standard of living.

    I remember when I got laid off from my "rat race" job in 2008. I was devastated. I actually liked the job and the people I worked with and I was making great money (or what I USED to consider to be great money).

    Looking back, losing my job was a blessing in disguise! I probably never would have discovered IM if I had not lost my job. Now I work 2-3 hours per day from my couch and make more than double what I made at my old job. Personally, I think IM is probably one of the best businesses one can own.
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  • Profile picture of the author doubleclick
    Internet marketing is huge. There's a difference between top blogger and top-earning marketer.
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  • Profile picture of the author himanuzo
    Matthew helps people to get better life through SEO course.

    Besides Matthew, there are few people making a good living through internet marketing. e.g: John Chow, Yaro Starak, etc.
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  • Profile picture of the author DubDubDubDot
    Originally Posted by jbmarwood View Post

    according to his income reports he only pulled in $20k in income last month.
    There is no way of verifying that figure, so I wouldn't form any judgements about it either way. I certainly wouldn't gauge an industry based on "transparent income reports." It could be truthful or it could be a part of the entertainment. That goes for all of these "make money" bloggers that publish income reports.
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  • Profile picture of the author Pedro Lopes
    814,115 registered members in this forum.

    These people are after something.

    For the record, I'll take $20k/month for running a website with my toes in the sand on a beach somewhere.

    Not to mention the time freedom you'll have to create several other $20k/month projects.

    It just depends on how much you're after.

    Blogging is internet marketing but internet marketing isn't necessarily blogging.

    Cheers!
    -Pedro
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    • Profile picture of the author jbmarwood
      Originally Posted by Pedro Lopes View Post

      814,115 registered members in this forum.

      These people are after something.

      For the record, I'll take $20k/month for running a website with my toes in the sand on a beach somewhere.

      Not to mention the time freedom you'll have to create several other $20k/month projects.

      It just depends on how much you're after.

      Blogging is internet marketing but internet marketing isn't necessarily blogging.

      Cheers!
      -Pedro
      Yes that's true, because we all want to make money off the Internet.

      But there's a myth that successful marketers have loads of free time with their ''toes in the sand''.

      You can tell that MW puts in many long and hard hours into his business to make it work. Just see the length of his posts.
      And while $20,000 a month is a good amount, it doesn't seem much for such a highly ranked blog. It suggests, (to me anyway) that IM may not be the best niche to pursue.
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  • $20,000/month from a 5,243 world-wide Alexa website does seem actually pretty low...
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  • Profile picture of the author Riz
    IM marketing can take you where you want it to take you. Do not base your income potential on the apparent earnings of others.

    What do you want? And what are you willing to do to achieve it?

    >>Riz

    Ps: Earnings from one blog is not only determined by its Alexa Rank
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  • Profile picture of the author thomstaylor
    Internet marketing 100% sufficient for your business. It is very helpful for your growing business.
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  • Profile picture of the author Chett
    The alexa rank will not mean that much as people in the I.M niche who visit his site are more likely to have the alexa toolbar installed than people visiting sites in other niches, so you get a higher alexa ranking. There is no doubt he's done well though.

    I see his site on buysellads - which estimates 105,000 impressions, where as a site in the health and fitness niche has an estimation of 9 million impressions.

    You should also consider the fact that it's not just about monthly visits, but also conversions and the life time value for each customer.
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    • Profile picture of the author Niche Blogger
      Originally Posted by Chett View Post

      The alexa rank will not mean that much as people in the I.M niche who visit his site are more likely to have the alexa toolbar installed than people visiting sites in other niches, so you get a higher alexa ranking.
      This ^^^
      It's very easy to get a high Alexa rank in the IM niche but that doesn't mean the site will make money.

      It looks to me like he only posted 6 times in September so I'd say $20000 a month is a pretty good ROI. There's no doubt that he puts plenty effort into his posts but I wouldn't say there's a massive amount of upkeep involved in his blog.
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  • Profile picture of the author ColinChia
    ONLY $20k a month, I.M must be no good - go get a job that pays better - LOL!
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  • Profile picture of the author ewritezone
    Of course Internet marketing is worth it. The hundreds, if not thousands of people who make their living with it are a testament to that.

    Of course, you might not make millions with it in your first few years, but that doesn't mean you can't.

    But still, don't measure your success with others'. Just because they did or did not do something does not mean you will or won't. Your success entirely depends on your skills and determination.

    Who knows? Maybe you will build a blog that'll bring in twice what Mathew makes with half as much as traffic. You do know that monetization plays an important part in any project's success.

    So try and see. You'll never know until you do.
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  • Profile picture of the author DURABLEOILCOM
    IM is life changing and definitely worth it. 20k for being your own boss and working your own hours sounds good to me.
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  • Profile picture of the author dgclark
    I understand the context in which you are framing your comments.

    At the same time though, you need to get a grip on some sort of reality.

    If there are 7 billion people in the world -- how many do you think produce something that is worth $240,000.00 per year?

    Then ask yourself how many others can make that much and produce something worth far less.

    The greatest of expectations can normally produce what are realistic results -- regardless of what some motivational guru has told you.
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    • Profile picture of the author Alexa Smith
      Banned
      There's no inherent correlation at all between "Alexa rankings" and "income". Nor even between "Alexa rankings" and traffic - the very thing it purports to measure.

      The last time I looked at my own "Alexa rankings", I checked out two of my sites. One, which is a private blog only really for my rather widespread family and gets almost no traffic at all, had a really low "Alexa ranking", meaning that they think it "gets enormous traffic" (but not according to my server logs!), and the other, which genuinely gets so much traffic, in floods, that I have to have special hosting for it, is apparently nowhere to be seen! It really IS as unreliable as that.

      But when you look at what it's actually measuring, that's not a great surprise, is it? Why on Earth should there be any correlation at all between a site's income and the number of visitors it gets who happen to have the "Alexa toolbar" installed and running in their browsers at the time of their visit???

      .
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      • Profile picture of the author criniit
        The reason Matthew Woodward is only making $20,000/month is because he is only using one monetization method for his whole business.

        The only way he is bringing in money is from affiliate links within his actual blog posts.

        If he wanted to up his income he could do two things that would double or triple it almost instantly.
        1. Start sending affiliate offers to his list (which he repeatedly says he will never do to keep the response rate high)
        2. Start creating his own products (which he should do!)

        Heck he could take his big blog post about how he grew his blog, create some how to videos and turn it into an incredible blogging course that would make him serious $$$.

        If he does either of those 2 things his income will double within a month. But maybe he is happy with the $20,000/month and dosen't want the extra work/headache.

        Maybe he is working hard on other projects, who knows.

        But saying that IM is not worth it because one of the top 5,000 sites (traffic wise) is only pulling in $20,000/month is non-sense. The potential to make more is there, he just has to act on it.

        More monetization methods = more income with the same amount of traffic.
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  • Profile picture of the author gmarklin
    If you don't think $20 thousand a month is a good return, I think you need to reexamine you thinking and perspective of the world
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  • Profile picture of the author rwhite10
    Where else are you going to make 20K per month?
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    • Profile picture of the author criniit
      Originally Posted by gmarklin View Post

      If you don't think $20 thousand a month is a good return, I think you need to reexamine you thinking and perspective of the world
      Originally Posted by rwhite10 View Post

      Where else are you going to make 20K per month?
      Guys,

      $20,000 a month is $240,000 revenue per year. After taxes and expenses of running the blog he is probably looking at a net take home pay of around $150,000 a year.

      While $150,000/ year is a decent income, it isn't THAT great.

      That is about what you can make at a good sales job (sometimes a lot more than that) and work a LOT less hours than I know Matthew Woodward works.

      I know to a lot of you who either are just starting out or aren't at this point in your online businesses yet where you are making over $100,000+ a year think that $20,000 per month is an incredibly high income, but its really not.

      Of course the upside is he gets to work all day on something that he is obviously very passionate about, so I doubt it really feels like work to him (I know working on my IM business doesn't feel like work at all, I love it!).

      So get out there and find a business model that works for you and is scalable!
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      • Profile picture of the author dgclark
        Originally Posted by criniit View Post

        Guys,

        $20,000 a month is $240,000 revenue per year. After taxes and expenses of running the blog he is probably looking at a net take home pay of around $150,000 a year.

        While $150,000/ year is a decent income, it isn't THAT great.

        That is about what you can make at a good sales job (sometimes a lot more than that) and work a LOT less hours than I know Matthew Woodward works.

        I know to a lot of you who either are just starting out or aren't at this point in your online businesses yet where you are making over $100,000+ a year think that $20,000 per month is an incredibly high income, but its really not.
        I think it would do you some good to spend some time traveling. Your perspective of what a lot of money is and how many earn it is not very realistic -- Brick and Mortar or Cyber.
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        • Profile picture of the author criniit
          Originally Posted by dgclark View Post

          I think it would do you some good to spend some time traveling. Your perspective of what a lot of money is and how many earn it is not very realistic -- Brick and Mortar or Cyber.
          Pretty much all I do is travel. I've been living the Digital Nomad life for several years now, spending most of my time in fairly poor regions of SE Asia.

          I realize that 99% of the world makes under $100,000/year. But what we are talking about in this thread is a guy with one of the most successful IM blogs out there and what he is making.

          $20,000/month is not that much when you are comparing it to other successful IM'ers.

          Its all context.
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    • Profile picture of the author discrat
      I think pulling in 20K a month with 6 blog Postings this month is something that is pretty damn impressive.

      Remember, this figure (from what I understand) is just his blog earnings.

      His Email Marketing earnings could be 5 times that amount


      - Robert Andrew
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      • Profile picture of the author criniit
        Originally Posted by discrat View Post

        I think pulling in 20K a month with 6 blog Postings this month is something that is pretty damn impressive.

        Remember, this figure (from what I understand) is just his blog earnings.

        His Email Marketing earnings could be 5 times that amount


        - Robert Andrew
        You must not have read my reply

        He dosen't market any affiliate products via email, he has repeatedly said that. His only monetization strategy is affiliate links inside his blog posts.
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  • Profile picture of the author Frank Donovan
    Originally Posted by jbmarwood View Post

    Is Internet marketing worth it? Is Matthew making the most of his success? Or should we be changing our tactics?
    I'd never heard of Matthew Woodward before this thread. Then I realized - the OP doesn't mean internet marketing - he means writing about internet marketing.

    That explains it. Blogging about internet marketing to other would-be internet marketers is an incestuous and overcrowded business. Very few can make it work without having a wealth of experience or some other distinguishing angle.

    But outside of this market, examples of successful blogs are easy to find. You don't need to be as ambitious as TechCrunch, for instance (monthly earnings in excess of $500K), to see that internet marketing can deliver just about as much as you want it to.


    Frank
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Frank Donovan View Post

      Then I realized - the OP doesn't mean internet marketing - he means writing about internet marketing.
      I see ... yes, that does make sense.

      Originally Posted by Frank Donovan View Post

      I'd never heard of Matthew Woodward before this thread.
      You may know/recognize him anyway, Frank: he just uses a different username in this forum. He's very nice, and actually online here right now (as quite often): View Profile: godoveryou

      .
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      • Profile picture of the author Frank Donovan
        Originally Posted by Alexa Smith View Post

        You may know/recognize him anyway, Frank: he just uses a different username in this forum. He's very nice, and actually online here right now (as quite often): View Profile: godoveryou
        Ah, I see. Thanks, Alexa - that username does sound familiar.


        ..
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  • Profile picture of the author moneymagneto
    I know people who make $170K a month in NYC doing absolutely nothing except hanging out, drinking, and taking vacations. Why? Because they invented an APP which has tremendous growth. Spend a few years being a total nerd, invent something that appeals to a market and get rich. Or you can be a wage slave for the rest of your life.
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  • Profile picture of the author marks2424
    It depends on what you mean by worth it. I know people who have done it for years and haven't made a dime, they are missing something in there knowledge of what to do but they keep at it thinking someday the light will go off in there head and everything will be clear and start making lots of money. Others I know tried it for a while and just didn't get it so they stopped. It all comes down to what do you what to get out of it. It doesn't happen over night.
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  • Profile picture of the author M1ks
    I think 20k$ a month is really good money to get from internet marketing.
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  • That could be because he stop doing things on the blog
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  • Profile picture of the author JosephC
    Originally Posted by jbmarwood View Post


    ...according to his income reports he only pulled in $20k in income last month.
    20k is a lot. Remember though, he is from the U.K. are you sure its not 20,000 euros?
    That is about $25k a month, 300,000 a year.

    either way, good for him. That is a lot of money for a blog.
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    • Profile picture of the author jbmarwood
      Originally Posted by joecason View Post

      20k is a lot. Remember though, he is from the U.K. are you sure its not 20,000 euros?
      That is about $25k a month, 300,000 a year.

      either way, good for him. That is a lot of money for a blog.
      lol just wanted to let you know that in the UK we deal in British pounds not euros.
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  • Profile picture of the author ewikk055
    Matthew Woodward is full of crap and doesn't know jack about SEO implementation. I'll put 20k cash on out SEOing him. Any keyword, any niche, any month of the year.

    The only reason your blog is big is because you've manipulated the little guys that are learning into using your ripped knowledge like a bible.

    Sorry if I'm being blunt, I've got my opinion - which I clearly believe to be fact.
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    • Profile picture of the author gluckspilz
      Originally Posted by ewikk055 View Post

      Matthew Woodward is full of crap and doesn't know jack about SEO implementation. I'll put 20k cash on out SEOing him. Any keyword, any niche, any month of the year.

      The only reason your blog is big is because you've manipulated the little guys that are learning into using your ripped knowledge like a bible.

      Sorry if I'm being blunt, I've got my opinion - which I clearly believe to be fact.
      Done!

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      Look forward to seeing your results.

      Today is the start 1/10/2014 so it's fair to say you have ONE whole month to do what you promise in your post.

      Can't wait to receive my $20,000 Check
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  • Profile picture of the author Listexplosion
    I know people making $130k on a regular.. im not that high
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    • Profile picture of the author JohnMcCabe
      Originally Posted by travlinguy View Post

      Nah, it's definitely not worth it. I mean, if Matthew is only pulling in $20K, jeez, what's this world coming to?
      I grew up in Minnesota, and still follow the Minny sports teams. A few years ago, the local NBA franchise had a player named Latrell Sprewell, most famous for choking out his coach on his previous team.

      Spree was a pretty decent player, and when his initial contract with the Woofies expired, the owner of the team offered him a two year contract for $14 mil per year. Spree turned it down, saying he couldn't afford to take the offer as "he had a family to feed." The owner called his bluff, and soon Sprewell was out of the NBA, making bupkus.

      A year or two later, I came across a news item reporting that Sprewell's yacht had just been repossessed.

      The owner? A billionaire who owns two sports teams as a hobby (the Timberwolves in the NBA and the Lynx in the WNBA).

      I guess it's all a matter of perspective...
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  • Profile picture of the author usemyteam
    Internet marketing is a huge thing. $20k for a blog is something worth looking into. Imagine it is just his blog earning that, what more could he do if he ventures into more stuff online? You need to be open minded when you are into internet marketing. There is a lot you can do online. It is a matter of perspective and choice.
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  • Profile picture of the author RogozRazvan
    In the first year at least, most entry level white collar jobs are bringing more than IM. You can get $40.000 per year by working 9 - 5 but very few people earn $40.000 from the first year as IMers.

    This is the truth. 90% of all success stories here are about $2500 - $3000/month. There are a few people earning six and seven figure but they are not that common. Maybe 1000 in total on WF.

    So yes, the truth is that flipping burgers to some degree will bring you more money than IM. However, after the second year, everything changes. You work less, you earn more.

    IM is like pumping water. The first five minutes you pump and no water goes out from the well. Yet, at some point, the water will come and you can pump less and less. The $1000 that took you 100 hours to achieve the first time will then take 80 hours and then 60 and then 40, 20, 10 or even five.

    Earning $500/month from IM is not success if you don't have a second job. It is sub-existence. It is under the poverty line in some countries. When I've been to the US, it was difficult to live decently without a minimum of $3000 - $3500 per month.

    If you don't have to pay rent, utilities, transportation, Internet, food, etc, even $500 may seem a fortune. But if you have to pay them, you realize that the "financial freedom dream" of working from home is way overrated. The only reason I'm not getting a white collar job is because it works for me. But if it didn't and I had too many bills to pay at the end of the month, I would simply take a job.

    The minimum required to make it worthwhile is about $2000. This depends a lot through on where you are living. In my country, $2000 is not much. It pays for the rent, gasoline, food and utilities. But that's it. But I know that in other places, $2000 means living like a king. On the other hand, in other places $2000 won't even cover living accommodations fully.

    So the morale of the story is that if you are not making enough money from IM, just get a nine to five job. There is no shame in that.
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  • Profile picture of the author Steven Miranda
    I guess it depends what you think is 'worth it' in your life. Is freedom worth it?
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  • Profile picture of the author borsaronero
    Originally Posted by jbmarwood View Post

    Matthew Woodward runs one of the more successful IM blogs out there (I'm sure you've heard of it).

    His site is ranked 5,243 in the world according to Alexa. Yet, according to his income reports he only pulled in $20k in income last month.
    Considering his success, that doesn't really strike me as much of a return.

    Is Internet marketing worth it? Is Matthew making the most of his success? Or should we be changing our tactics?
    This is an amazing consideration.

    First we should say that there are people out there that dream such kind of income.

    Then for what is my experience it worth every penny, especially if you act like a business man and you get contacts and good collaborations out of the blog.

    Matthew run many experiments and it is clear that from them it get other income streams. I think sometimes more lucrative than his blog itself.

    However there are people that do lot more money with a single blog or strategy. A good example is all the MOBE guys, and many other CPC, CPA etc.. methods.

    Also in the round up of Matthew itself there are people doing more money with a single blog.

    However I think that the difference is on who you want to be and what your goal is. You should consider that Matthew's blog is targeted on a small professional niche I think, there are not a lot of people that can use those products.

    If you use the same strategies on wider niche you can get more out of them I think.
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