Have you seen Subway's commercial for $5 footlong sandwiches? If you haven't you're missing out on a great marketing lesson ... the power of an offer!
Now, why is this offer so good? One word ... value! When I think $5 footlong I thing I'm getting a lot for a little. And that's the true power of this pithy little phrase.
Can you apply this to your own marketing? Yes! You see, the offer is really the most important thing on your salespage. You can have a crappy product, but if the offer is appealing enough, people will buy.
Some people will tell you it's your list but I have to disagree.
I don't love Subway sandwiches, but that offer alone made me go in and get one. And this time, I actually liked the sandwich!