How much do you earn per subscriber?

by affil
15 replies
Say you aren't in the im niche and you can't really create high priced back-end..

And then say you buy some ads.. you pay $0,50 per click for some good targeted traffic.. then your opt-in stuff converts at 25% if you are in a more conservative country..

So you pay 2$ per lead...

How the hell are you supposed to make money out of it if the traffic is that expensive?
I mean if you really want to make it you have to be better than 99% of everybody else and you really have to work your ass off if you pay $2 per lead...

These are the most important things that I don't see anybody talk around in this forum... I wonder why..
#earn #subscriber
  • Profile picture of the author Sarevok
    Unless you have a really high ticket upsell, perhaps the answer is that YOU CAN'T break even.



    If you have to pay $2 per lead, and the only products you're selling are like $7, you're going to have a tough time breaking even right?

    That's why a ton of the "media gurus" offer ridiculously high priced products!!

    Just my honest $.02 and humble hypothesis. I've been wrong before.

    I'd love to hear what others have to say.

    Later
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  • Profile picture of the author Badassbro
    Super easy. My competition is just a joke. They are all using the same ads, the same banners, even the same lead pages, they just have one main product and spam their list to death.

    Also the general belief is that you should make 1$ for every subscriber PER MONTH!!!

    That means if they stay with you for 12 months and you pay $2 per lead you make back 6 times the amount you spent on advertising after 12 months. Think about it!

    And if you have killer funnel with lots of different prodcuts, webinars and a strong backend and you constantly optimize all that stuff, you should easily be able to make $5 out of every lead each month...

    In some niches outside IM I have $3-$5 EPC (not lead) just because my funnel is so strong.

    It's really not that hard if you put some time into it and you really make sure that you provide lots of value.
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    • Profile picture of the author Sarevok
      Your attitude is absolutely badass bro.



      PS:

      You're definitely spot on regarding email marketing. It can DEFINITELY tip the scales in your favor.

      Later

      Originally Posted by Badassbro View Post

      Super easy. My competition is just a joke. They are all using the same ads, the same banners, even the same lead pages, they just have one main product and spam their list to death.

      Also the general belief is that you should make 1$ for every subscriber PER MONTH!!!

      That means if they stay with you for 12 months and you pay $2 per lead you make back 6 times the amount you spent on advertising after 12 months. Think about it!

      And if you have killer funnel with lots of different prodcuts, webinars and a strong backend and you constantly optimize all that stuff, you should easily be able to make $5 out of every lead each month...

      In some niches outside IM I have $3-$5 EPC (not lead) just because my funnel is so strong.

      It's really not that hard if you put some time into it and you really make sure that you provide lots of value.
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    • Profile picture of the author affil
      Originally Posted by Badassbro View Post

      Super easy. My competition is just a joke. They are all using the same ads, the same banners, even the same lead pages, they just have one main product and spam their list to death.

      Also the general belief is that you should make 1$ for every subscriber PER MONTH!!!

      That means if they stay with you for 12 months and you pay $2 per lead you make back 6 times the amount you spent on advertising after 12 months. Think about it!

      And if you have killer funnel with lots of different prodcuts, webinars and a strong backend and you constantly optimize all that stuff, you should easily be able to make $5 out of every lead each month...

      In some niches outside IM I have $3-$5 EPC (not lead) just because my funnel is so strong.

      It's really not that hard if you put some time into it and you really make sure that you provide lots of value.
      Thanks badassbro, that's really eye-opening!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by affil View Post

    So you pay 2$ per lead...

    How the hell are you supposed to make money out of it if the traffic is that expensive?
    I've never actually paid $2 per lead, myself, though I'd be perfectly willing to, in principle: I'm promoting quite a lot of ClickBank products that pay me over $50 affiliate commissions just from the initial sale, and a significant proportion of subscribers buy other/additional things, too, so that wouldn't necessarily be frightening at all.

    But one also looks at the comparison between long-term income-per-subscriber and subscriber acquisition-cost, of course, rather than at the immediate sale-value (which would be a very short-term perspective from which to assess things).

    Originally Posted by affil View Post

    These are the most important things that I don't see anybody talk around in this forum... I wonder why..
    "Hostile"/"unpleasant" reactions were my own reason for stopping.

    I used to discuss all this stuff here happily at first, but I eventually completely stopped giving any/all of these figures about a year and a half into my business (that's over four years ago, now), being very dismayed and discouraged at the quite extraordinary hostility and resentment to which it apparently gave rise (not to mention the ridiculous demands to publish bank statements, and so on - I'm not exaggerating! ), in some quarters.

    Many people doing really well, but who aren't in IM/MMO-related niches in which their own proof of income is actually relevant to promoting their businesses quickly learn not to give figures in public, I think. Probably more quickly than I did.

    (I also identify with and agree with what Badassbro says, just above.)

    .
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    • Profile picture of the author affil
      Originally Posted by Alexa Smith View Post

      I've never actually paid $2 per lead, myself, though I'd be perfectly willing to, in principle: I'm promoting quite a lot of ClickBank products that pay me over $50 affiliate commissions just from the initial sale, and a significant proportion of subscribers buy other/additional things, too, so that wouldn't necessarily be frightening at all.

      But one also looks at the comparison between long-term income-per-subscriber and subscriber acquisition-cost, of course, rather than at the immediate sale-value (which would be a very short-term perspective from which to assess things).



      "Hostile"/"unpleasant" reactions were my own reason for stopping.

      I used to discuss all this stuff here happily at first, but I eventually completely stopped giving any/all of these figures about a year and a half into my business (that's over four years ago, now), being very dismayed and discouraged at the quite extraordinary hostility and resentment to which it apparently gave rise (not to mention the ridiculous demands to publish bank statements, and so on - I'm not exaggerating! ), in some quarters.

      Many people doing really well, but who aren't in IM/MMO-related niches in which their own proof of income is actually relevant to promoting their businesses quickly learn not to give figures in public, I think. Probably more quickly than I did.

      (I also identify with and agree with what Badassbro says, just above.)

      .
      Alexa,

      That sounds cool!

      What advertising network do you use to promote your squeezepage?

      Is Email Marketing + Clickbank working that well for you?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by affil View Post

        What advertising network do you use to promote your squeezepage?
        I don't use advertising networks or squeeze pages.

        Originally Posted by affil View Post

        Is Email Marketing + Clickbank working that well for you?
        After a slow start, yes - very well. I didn't earn much at all in my first 3-4 months (mostly because I had no idea at all what I was doing ), but to my surprise, only another couple of months after that, I was actually making a living from it; that was over five and half years ago, now, and it's only ever improved. For me, it was all a huge learning-curve, but once I'd understood it all and "got it right", it worked beautifully.

        .
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    • Profile picture of the author Robert Puddy
      Originally Posted by Alexa Smith View Post

      But one also looks at the comparison between long-term income-per-subscriber and subscriber acquisition-cost, of course, rather than at the immediate sale-value (which would be a very short-term perspective from which to assess things).
      .
      This is the key, look at the cost of acquisition versus long term value of a subscriber over a longer time period.

      example: if the cost of acquisition remained steady at $2 per lead, but your yearly earnings was $4 per acquisition the numbers don't look so bad do they
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  • Profile picture of the author barbling
    I should focus 'way more on that.

    Right now, I happily find/promote the best goodies I can uncover for my network and let the chips fall where they choose.

    And yep, *lots* of hostility abounds. My take is, I'm quite content with doing what I do and if folks choose NOT to believe it.... that's their loss.

    Life is too short to deal with massive tweebletoes. Just sayin'.
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  • Profile picture of the author Brent Stangel
    This is a perfect example of why PPC is not for newbies who expect instant results.

    You have to know the value of a lead before you can even consider whether PPC is a viable traffic source. You only know through testing. You may have to spend a lot before you see any return, if you see a return at all.

    I have access to CPA offers that pay over $600 per qualified lead. That means the publisher knows that each qualified lead is worth more then $600 over their "lifespan."

    If you're not prepared to spend what it takes to run a comprehensive test, then I suggest you pick other traffic generation methods until you have some money to test with.
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  • Profile picture of the author brutecky
    Id pay $2 per targeted email that willingly signs up for my list ALL DAY LONG.
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  • Profile picture of the author Geeked Labs
    How do you get a date if you're ugly, short, broke, live with your mom & have a horrible personality?

    That's the dating worlds version of the question you just asked.
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    • Profile picture of the author Beastmob
      Originally Posted by Geeked Labs View Post

      How do you get a date if you're ugly, short, broke, live with your mom & have a horrible personality?

      That's the dating worlds version of the question you just asked.
      Lol...but seriously some of these type of people still get dates and get laid. I don't know how they do it but they do. ...just goes to show you anything is possible lol...
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  • Profile picture of the author cheehien
    Hi, the most important thing is the QUALITY of the lead. If good quality, definitely it will bring returns to you sooner or later...
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  • Profile picture of the author jasondinner
    Originally Posted by affil View Post

    Say you aren't in the im niche and you can't really create high priced back-end..

    And then say you buy some ads.. you pay $0,50 per click for some good targeted traffic.. then your opt-in stuff converts at 25% if you are in a more conservative country..

    So you pay 2$ per lead...

    How the hell are you supposed to make money out of it if the traffic is that expensive?
    I mean if you really want to make it you have to be better than 99% of everybody else and you really have to work your ass off if you pay $2 per lead...

    These are the most important things that I don't see anybody talk around in this forum... I wonder why..
    * Find offers that pay continuity so the same initial sale could be worth much more over time
    * Optimize your landing page so you can get higher than 25% optin rate, thus lowering your lead acquisition cost
    * Find other places to find high quality traffic in your space that doesnt cost .50 cents per click. It may not be the case, but then it again - it may.
    * Get your follow up sequence in place
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