How much do you earn per subscriber?

Unless you have a really high ticket upsell, perhaps the answer is that YOU CAN'T break even.



If you have to pay $2 per lead, and the only products you're selling are like $7, you're going to have a tough time breaking even right?

That's why a ton of the "media gurus" offer ridiculously high priced products!!

Just my honest $.02 and humble hypothesis. I've been wrong before.

I'd love to hear what others have to say.

Later

Super easy. My competition is just a joke. They are all using the same ads, the same banners, even the same lead pages, they just have one main product and spam their list to death.

Also the general belief is that you should make 1$ for every subscriber PER MONTH!!!

That means if they stay with you for 12 months and you pay $2 per lead you make back 6 times the amount you spent on advertising after 12 months. Think about it!

And if you have killer funnel with lots of different prodcuts, webinars and a strong backend and you constantly optimize all that stuff, you should easily be able to make $5 out of every lead each month...

In some niches outside IM I have $3-$5 EPC (not lead) just because my funnel is so strong.

It's really not that hard if you put some time into it and you really make sure that you provide lots of value.

I've never actually paid $2 per lead, myself, though I'd be perfectly willing to, in principle: I'm promoting quite a lot of ClickBank products that pay me over $50 affiliate commissions just from the initial sale, and a significant proportion of subscribers buy other/additional things, too, so that wouldn't necessarily be frightening at all.

But one also looks at the comparison between long-term income-per-subscriber and subscriber acquisition-cost, of course, rather than at the immediate sale-value (which would be a very short-term perspective from which to assess things).

"Hostile"/"unpleasant" reactions were my own reason for stopping.

I used to discuss all this stuff here happily at first, but I eventually completely stopped giving any/all of these figures about a year and a half into my business (that's over four years ago, now), being very dismayed and discouraged at the quite extraordinary hostility and resentment to which it apparently gave rise (not to mention the ridiculous demands to publish bank statements, and so on - I'm not exaggerating! ), in some quarters.

Many people doing really well, but who aren't in IM/MMO-related niches in which their own proof of income is actually relevant to promoting their businesses quickly learn not to give figures in public, I think. Probably more quickly than I did.

(I also identify with and agree with what Badassbro says, just above.)

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I should focus 'way more on that.

Right now, I happily find/promote the best goodies I can uncover for my network and let the chips fall where they choose.

And yep, *lots* of hostility abounds. My take is, I'm quite content with doing what I do and if folks choose NOT to believe it.... that's their loss.

Life is too short to deal with massive tweebletoes. Just sayin'.

This is a perfect example of why PPC is not for newbies who expect instant results.

You have to know the value of a lead before you can even consider whether PPC is a viable traffic source. You only know through testing. You may have to spend a lot before you see any return, if you see a return at all.

I have access to CPA offers that pay over $600 per qualified lead. That means the publisher knows that each qualified lead is worth more then $600 over their "lifespan."

If you're not prepared to spend what it takes to run a comprehensive test, then I suggest you pick other traffic generation methods until you have some money to test with.

Id pay $2 per targeted email that willingly signs up for my list ALL DAY LONG.

How do you get a date if you're ugly, short, broke, live with your mom & have a horrible personality?

That's the dating worlds version of the question you just asked.

Hi, the most important thing is the QUALITY of the lead. If good quality, definitely it will bring returns to you sooner or later...

* Find offers that pay continuity so the same initial sale could be worth much more over time
* Optimize your landing page so you can get higher than 25% optin rate, thus lowering your lead acquisition cost
* Find other places to find high quality traffic in your space that doesnt cost .50 cents per click. It may not be the case, but then it again - it may.
* Get your follow up sequence in place