Niche with the most opportunity?

20 replies
Im looking to build a authority site but I'm not sure what niche I would like to pursue. My passion and intrest are in mental/health, cars, martial arts, music, sports, fashion and tech I would like to create a authority site based of one topic and I would like to know which niche above has the most opportunity to pursue. Thanks!
#niche #opportunity
  • Profile picture of the author Michael Shook
    Those are markets you have listed, not niches. Any of them could make you a very good living. If you want to be the go-to person, you would need to narrow your focus and pick a topic within one of those markets.
    Signature


    {{ DiscussionBoard.errors[9563920].message }}
    • Profile picture of the author The Niche Man
      As Michael said, those are all markets not niches, in addition they are very general markets at that. You'll need to break those markets into deeper and more specific categories. But first choose one to specialize in, they all rake in billions a year. But they all may not be equal when it comes to monetizing. For example, mental health.

      So, the main question to ask is not which has the most opportunity to pursue. Your question should be where can I best position myself to pursue, based on my passion, experience, skills/talents and connections, if any.

      Yes, you said you like them all, but I'd bet the farm you don't like them all equally. Based on the above criteria I laid out one stands out a little or a lot from the rest of your choices.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9564214].message }}
  • {{ DiscussionBoard.errors[9564217].message }}
  • Profile picture of the author SingerNS
    im still a newbie but what i noticed so far both health - weight loss and finance, car insurance are quite populated. You should do some research on each one of them and see if you can find a portion that is not that crowded.
    Think best advice you can get is what The Niche Man said.
    {{ DiscussionBoard.errors[9564272].message }}
  • Profile picture of the author MikeMiller
    I don't think anyone can give a definite answer to this question, there is no single golden nugget for everyone.

    Just as @Michael Shook and @The Niche Man said, pick a niche, a narrower topic in which you can be an expert. Any niche can be profitable if you can make it work, and any niche can be a loss if you screw it up.
    Signature
    Dominate LinkedIn, establish yourself as an expert, generate a constant stream of high-paying clients and grow your business:
    Learn how to unlock LinkedIn’s full potential!


    {{ DiscussionBoard.errors[9564274].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ValueNick View Post

    My passion and intrest are in mental/health, cars, martial arts, music, sports, fashion and tech I would like to create a authority site based of one topic and I would like to know which niche above has the most opportunity to pursue.
    First, none of those is a niche, Nick. They're all markets, and some of them are among the world's biggest markets, too.

    It would be close-to-impossible for any of us to create anything resembling an "authority site" in any of those huge markets without corporate backing and several years in which to do it. You need a niche.

    Secondly, when you do have a list of niches, deciding which one's the most appropriate for you in terms of potential profit isn't usually about the niches themselves. Niches aren't really "monetizable" or "non-monetizable" as much as marketers can monetize/not-monetize niches. It isn't "factors about the niche" that typically determine that: it's factors about the marketer.

    Apologies if it's a not-immediately-helpful reply, and/or doesn't tell you what you wanted to know; but these two key concepts really are absolutely fundamental, and you need to appreciate both of them pretty clearly before you get started.

    This post (and the little threads linked to inside it) might also help in your decision-making around this subject: http://www.warriorforum.com/main-int...ml#post8561081

    .
    {{ DiscussionBoard.errors[9564413].message }}
  • Profile picture of the author marax
    A niche is whatever you want it to mean.
    Since you have a real passion and knowledge for those topics you mentioned,
    you should go for the masses if you are building a big site.
    Tech looks like the one with the biggest reach.
    {{ DiscussionBoard.errors[9564526].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by marax View Post

      A niche is whatever you want it to mean.
      Good luck with that. You may find that your bank doesn't have quite such a subjectively-defined concept of what you're allowed to pay in to your account there.

      .
      {{ DiscussionBoard.errors[9564535].message }}
    • Profile picture of the author sethczerepak
      Originally Posted by marax View Post

      A niche is whatever you want it to mean.
      Since you have a real passion and knowledge for those topics you mentioned,
      you should go for the masses if you are building a big site.
      Tech looks like the one with the biggest reach.
      To the OP, avoid this ^ advice like poison.

      The second you start putting your own definitions on proven principles (ie, redefining what niche marketing is), you're plunging into the whirlpool of trial and error instead of starting on a solid foundation. Sure, it might make sense once you've made a ton of progress and want to blaze your own trail...but not when you're starting out.

      Also, "going for the masses," is just dumb. Modern consumers have too many options, they don't want general solutions which are designed to appeal to everyone. They want customized solutions which are specifically designed for their demographic and for their buying needs. If everyone is your customer, NO ONE will want to be your customer.

      To answer your original question, well...you're actually asking the wrong question. It's the same question which keeps most people on this site locked into analysis paralysis and makes them a slave to the shiny object syndrome.

      To avoid procrastination and information overload, you have to start by asking smart questions. Three of them to be exact...

      1) Where is there a genuine economic demand, based on human need?
      2) What are you most skilled at?
      3) What are you obsessed with?

      The intersection of these three is your money spot. I call it your Trim Tab. A Trim Tab is the little tab which turns the rudder on a ship. Likewise, it's the thing which gives your business direction. Find that, and you'll find focus, direction and (if you're persistent), plenty of money.



      But if you look ONLY for opportunities which are smeared out across broad categories, like the ones you've mentioned in your post, you'll end up suffering the symptoms listed in the little triangles in the picture above.

      Bottom line, making money isn't about chasing opportunity. It's about finding the place where you can provide the most value by applying your skills and passions to meet a real and present need. Do this, and you'll bypass the months (or years) which most Internet Marketers waste chasing opportunity.
      {{ DiscussionBoard.errors[9564794].message }}
      • Profile picture of the author marax
        Originally Posted by sethczerepak View Post

        Also, "going for the masses," is just dumb. Modern consumers have too many options, they don't want general solutions which are designed to appeal to everyone. They want customized solutions which are specifically designed for their demographic and for their buying needs. If everyone is your customer, NO ONE will want to be your customer.
        According to your reasoning, the founders of a site like Techcrunh made a grave mistake which he will pay for in years to come because he went after the masses.
        {{ DiscussionBoard.errors[9565201].message }}
        • Profile picture of the author JohnMcCabe
          Originally Posted by marax View Post

          According to your reasoning, the founders of a site like Techcrunh made a grave mistake which he will pay for in years to come because he went after the masses.
          Read some history:

          About TechCrunch | TechCrunch

          TechCrunch didn't start out as the TechCrunch you see now. The TC you see now is almost a decade old, and backed by a multi-billion dollar corporation.

          The site started as niche blog and grew from there. Granted, a $25-$40 million (reports conflict) acquisition isn't a bad payday. But had Arrington started out to build the site you see today, as a solo venture, he would have likely bombed out quickly.

          Arrington started with a fairly narrowly defined niche blog. He wasn't aiming at the masses.
          {{ DiscussionBoard.errors[9565245].message }}
          • Profile picture of the author sethczerepak
            Originally Posted by JohnMcCabe View Post

            Read some history:

            About TechCrunch | TechCrunch

            TechCrunch didn't start out as the TechCrunch you see now. The TC you see now is almost a decade old, and backed by a multi-billion dollar corporation.

            The site started as niche blog and grew from there. Granted, a $25-$40 million (reports conflict) acquisition isn't a bad payday. But had Arrington started out to build the site you see today, as a solo venture, he would have likely bombed out quickly.

            Arrington started with a fairly narrowly defined niche blog. He wasn't aiming at the masses.
            John, you just saved me a post.

            Thanks.
            {{ DiscussionBoard.errors[9565792].message }}
  • Profile picture of the author seekdefo
    try golf. Lot of interested players, huge market, never ending cash supply.
    Signature

    Brevity is the soul of wit

    {{ DiscussionBoard.errors[9564769].message }}
  • Profile picture of the author Rod Cortez
    Regarding markets and niches, didn't you get the memo about the TPS reports? (Think of the movie Office Space).

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[9565219].message }}
  • Weight loss. I was told by a "reputable" and "respected" expert to eat poison that acording to him will keep me healthy and loose weight it turned out it kills 10+ times more American's each and every year then 9/11 when I discovered the truth by buying an info product by a "un-respected" expert I lost 80 pounds without excersizing. I think if you did that you will make money. But that's me.
    Signature
    soon people... Relax...
    {{ DiscussionBoard.errors[9565232].message }}
  • Profile picture of the author Raydal
    This article is a more specialized article because she is writing
    about niches as related to copywriters but the principles are
    the same. Note what Chris said about the self-improvement
    niche:

    The self-improvement niche is not that good. There are niches that are traditionally lucrative for copywriters. The most famous are health, financial, bizzop (business opportunities), and self-improvement. Copywriters are, by nature, “learning nuts.” many copywriters really love the idea of working in the self-improvement niche. But it’s not that good. There are only a few large companies in this niche with decent budgets; the rest are very small businesses with paltry budgets. Think twice before targeting self-improvement.
    So whatever niche you choose make sure that YOU can make a dent in that
    area--so be aware of your competition VS. what you can really offer.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[9565279].message }}
  • Profile picture of the author borsaronero
    Originally Posted by ValueNick View Post

    Im looking to build a authority site but I'm not sure what niche I would like to pursue. My passion and intrest are in mental/health, cars, martial arts, music, sports, fashion and tech I would like to create a authority site based of one topic and I would like to know which niche above has the most opportunity to pursue. Thanks!
    All those niche can make money, maybe music it is the less effective.
    You need to find out which one is the niche you are really passionate for.
    You should write in this niche forever so choose the one you read a lot every day. The niche you get more information and easy for you write about.
    Signature
    Learn how to start a Blog in less than 5 minutes? Check it now!

    Improve your selling with the right email signature

    Discover How To Take Control Of Your Lifestyle With: LifeStyleUltimatum.com
    {{ DiscussionBoard.errors[9565575].message }}
  • Profile picture of the author rwhite10
    Begin with what you have the most interest and knowledge in. If you have these things it will increase the possibility of your success.
    Signature

    Learn Affiliate Marketing the Right Way

    {{ DiscussionBoard.errors[9565614].message }}
  • Profile picture of the author Ben15
    I would say begin with what you have passion for and find the intersection with the market need.

    Here is a list of 15 of the best niches to create content in to help you get some ideas.

    • Wearable technology
    • Online education
    • Bitcoin and cryptocurrency
    • Green energy
    • Dating
    • Making money online
    • Virtual reality
    • Nutrition and eating well
    • Yoga
    • Jobs and careers
    • Beer and alcohol
    • 3d printing
    • Board games
    • App development
    • Web design
    Signature
    Want to make money on a website, gain fans, and do it in a perfect niche?

    24 Pages of my ebook about building successful sites from start-to-finish is is free for warriors!
    {{ DiscussionBoard.errors[9565679].message }}

Trending Topics