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Need Help Generating Leads - Advice?

by clb77
9 replies
I am new to the internet marketing field, and looking at ways to grow the business and generate new leads without using lists. Looking to find retailers/manufacturers of consumer products, etc looking to improve their conversion rates, enhance their online store, etc. Can anyone provide any advice as to what you've found to work - is it networking? Are there ways to generate referrals through consultants, etc? Any information would be helpful because I really want to concentrate my efforts on things that make sense and don't waste my time. Thanks in advance for your help!
#advice #generating #leads
  • Profile picture of the author JohnMcCabe
    Please clarify. What do you mean by "not using lists"?
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    • Profile picture of the author clb77
      I mean, aside from lists, what other opportunities exist? I'd like to explore using referrals or building relationships with consultants, etc but don't know where to start. TIA!
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      • Profile picture of the author JohnMcCabe
        Originally Posted by clb77 View Post

        I mean, aside from lists, what other opportunities exist? I'd like to explore using referrals or building relationships with consultants, etc but don't know where to start. TIA!
        Again, what do you mean by "lists"?

        Do you mean buying lists of leads, as you might through a list broker? If so, then yes, there are alternatives.

        Even using referrals, you will generally accumulate a list of resources and contacts which you build.

        You can even use content marketing to build your own house list of leads, using things like white papers and pre-recorded teleseminars and webinars. This would be aimed mostly at the retailers/manufacturers you mentioned.

        There are thousands of business, trade and professional organizations. Use them to help you find leads, both through content (most of them have some sort of newsletter or magazine) and networking.

        You can also look at LinkedIn, both for making connections and from participating in discussions.

        For referrals, pick up a copy of Bob Burg's book "Endless Referrals" - the man knows that of which he speaks. (See, I just made a referral )
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      • Profile picture of the author gcbmark20
        Originally Posted by clb77 View Post

        I mean, aside from lists, what other opportunities exist? I'd like to explore using referrals or building relationships with consultants, etc but don't know where to start. TIA!

        Facebook groups etc are a great way to generate interest, leads, traffic
        that points towards your business.

        It's a GROUP environment where people share, learn, grow and discover
        together.

        Does that help?

        Did you mean that you don't want to build an email list?

        And you want to know how to get a lot of people to look at you and
        your business all in one place?

        If so then creating a Facebook group could be well worth looking into.
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  • Profile picture of the author borsaronero
    Originally Posted by clb77 View Post

    I am new to the internet marketing field, and looking at ways to grow the business and generate new leads without using lists. Looking to find retailers/manufacturers of consumer products, etc looking to improve their conversion rates, enhance their online store, etc. Can anyone provide any advice as to what you've found to work - is it networking? Are there ways to generate referrals through consultants, etc? Any information would be helpful because I really want to concentrate my efforts on things that make sense and don't waste my time. Thanks in advance for your help!
    One idea can be to setup a Google Alert for your main keywords searching for possible opportunity. Every day new alerts list come and you should contact all the new websites and issue your products/service searching for collaborations, links etc...
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  • Profile picture of the author webmarke
    I assume you want to make money by helping companies generate leads.

    Please correct me if I am wrong.

    Here is my advice.

    You need to do this via social media. There is software designed to help to find the kind of leads you are looking for on facebook. I am not going to promote any software here...So you will need to do a little research on google to find exactly what you are looking for.


    You can also use sites like yellowbook to find information about companies and get their email and phone numbers.
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  • Profile picture of the author Victor Edson
    LinkedIn might be what a great fit for what you're looking to do. You can find a lot of manufactors and retailers heads of departments and owners and contact them directly.

    Take a look around in the different groups those people would be in and start networking.

    I'd also recommend setting up a site and creating a front for your business where you can provide content to connect with potential buyers and provide information to them long term... this can result in more sales once these people get to know you and see your knowledge about their industries.
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  • Profile picture of the author M1ks
    With Social media you can generate great leads, I think the best of them is Facebook and its groups. Try it, it is cheap or almost for free. But you can always invest some money to speed things up a bit.
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  • Profile picture of the author MikeMiller
    Linkedin certainly works for this purpose. You just have to clarify your business, your offers and based on that your niche and target customers. After you know who your are shooting at you can find out where you can find them and how you can reach them.
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